Alan Trefler
Analyst · Roth Capital
Thank you, Craig. Despite a difficult environment and a pretty tough start to the year, I'm pleased to reiterate that Q4 was a phenomenal quarter for Pega with the result that 2012 was a record year for the company: record in revenue, profits, transactions and backlog. And because we carefully managed our investments in light of economic uncertainty, we achieved record profits in 2012 and, as Craig mentioned, actually exceeded the guidance we had originally given a year ago. Our business was very strong in North America and Asia. And while Europe was very challenging, we really saw some nice wins in Q4. In terms of verticals, financial services was very strong across all geographies. Public Sector were strong in both North America and Europe, and our communication vertical was strong in Q4. Health care saw better performance than in the past 3 quarters as payors and pharmacy benefit managing firms began buying again with some of the health care political uncertainty behind them. In insurance, we broke into 2 of the world's top 5 insurers, a promising steppingstone into those companies as well as winning key deals for the new business underwriting, customer service in both property and casualty and life companies. Now I love engaging with clients to hear firsthand of their challenges and their opportunities. And it's great to see implementations of our software and hear what works well and what clients would like to see us work on. In Q4, perhaps the most common theme I heard is how challenging it is for these organizations to keep up with change: changing customer preferences, changing customer expectations of channel access, changing expectations to service quality, of being able to bring new offerings to markets quickly, changing work structures and, of course, changing government regulations. And when we talk about the registered tagline on my business card, Build for Change, it's like a breath of fresh air for them. As we discussed Pega, there was a genuine excitement and enthusiasm. These organizations finally have a technology that can automate their business processes to increase productivity but do it in a way that can improve customer experience, to improve growth and retention, and all while giving them -- by giving them a level of business agility that they never thought technology could provide. It is the real world returns that clients are achieving with Pega, the agility to quickly adapt their business applications to new products, new regulations, changing policies that drove Pega's success in Q4 and 2012. As clients tell me, "Your software allows us to do more with less in delivering service. But we equally chose it because it's the only technology that allows our customer-facing and case management business applications to keep up with all the changes in the marketplace." We believe that the market for a software platform that provides huge economic returns and enables continuous business agility can become as important to the software industry as ERP was back when companies were automating their back office financials and supply chain functions. And so we continue to be very excited and confident about the huge opportunity in front of us and our unique capability to serve it. As we remain focused on serving the world's leading organizations, we maintain a target account approach in the named verticals I've been talking about, and it's based on building strong relationships. We, most often in conjunction with our partners, work with our clients to identify the business return they will see by a solving a problem with Pega, and then work to ensure that the business results are actually achieved as a result of the implementation. At a certain point, we've been seeing customers who have used Pega for one or more business processes recognize the transformational value of software. For enterprises [indiscernible] really is a platform to broadly automate their operations. In Q4, we won several transformational buys -- sometimes referred to on our earnings calls as "whales" or "tuna" -- and we won over 20 other substantial deals for both new use and radiation [ph] in existing accounts. In financial services, for example, one of the world's largest banks chose Pega to bring process automation to their entire mortgage operation. The organization had successfully implemented Pega in one aspect of the operation and found the customer experience benefits, productivity benefits and increased agility so compelling that they are transforming their entire operation around Pega. One of the largest Asia Pacific telecom companies decided to transform their order management process using Pega software. Again, this is an organization that had made a purchase of Pega for one aspect of the order management process and had such improvement in productivity, customer experience and agility that they bought the platform for this aspect and their whole company. And a large global bank headquartered in Europe, after several successful projects, bought Pega to dramatically improve productivity and agility across the bank. This large, multiyear buy is exactly the kind of business we're increasingly seeing with our most strategic clients. Now these large transformational successes, each typically build on a set of smaller successes, which is why it is also so exciting to report many other key wins, like one of the world's premier investment banks, who bought Pega for authentication and onboarding of new clients; another top 5 bank bought Pega for order processing, exceptions management and claims processing; a large fin service company chose Pega to handle all of their customer service case management. And we had public sector wins in both North America and Europe. One European government chose Pega for all of the unemployment benefit plans management they're doing. We also were chosen in one of the large U.S. states for unemployment benefits administration. There's sort of an interesting twist on being able to get business out of tough times. In the communications vertical, we had additional great wins for the use of Pega to automate order management processes, a very complex and expensive process which changes constantly. And we continue to win business for our decisioning and Next-Best-Action marketing solutions in communications companies where the return from increased retention and cross-sell is staggering. And as I mentioned, a couple of great break-in wins in the insurance market, wins in policy servicing and underwriting and for multichannel contact centers. In all of these cases, customers were automating work to improve customer service and increase productivity but had a technology need that required them to keep up with change. To increase their organizational agility, they chose Pega. Now despite the continued growth of Pega, given the lumpiness of our business, I'm often asked about the competitive dynamics of our market and whether we are losing business to the stack vendors. From my perspective, our competitive position relative to the large stack companies continues to improve. As I said earlier, traditional models of software that involve either coding or monolithic applications, they just do not do well when the customer has to solve sophisticated business challenges, like multichannel customer service, dynamic case management, and this is especially true when the customer needs a level of business agility. Usually, in the selling process, we can demonstrate our unique differentiation in these areas. But sometimes, the client does decide on the free incumbent approach. They'll give it a try. But I'm happy to say that this frequently runs out of runway as change occurs and as they work to try to get the implementation in. And our target account model means we would maintain the relationship with our key target customers, often selling it to other parts of the organization but always being there and very, very frequently end up re-winning the business or the next application when something important comes up. Our capacity to cover and deliver to the market demand is critical. Consequently, we will continue to expand our coverage of target accounts, particularly when the account is either not covered or only partially covered. We plan to add additional account executives, plus the support staff and enablement for those account executives. Partners continue to be central to our strategy. And we will also continue to invest in the growth of Pega and its partner ecosystem, both for business development and for delivery. Now in 2012, we increased the certified partner delivery capacity by over 70%. But perhaps even more exciting is that the investment by our partners and the growth in the number of senior-level technical architects certified within our partners -- at these levels, we call them senior system architects or lead system architects -- our partners more than doubled the numbers we had the year before. And of our total pipeline at the end of 2012, about 60% of it, was either sourced or leveraged in conjunction with our partners. And it's really exciting to see how the world's leading integrators and partners, companies like Accenture, Capgemini, Cognizant, TCS and many others are embracing Pega as a key strategic technology. Now as I discussed in July, we have been investing in creating and rolling out Pega Academy, an online self-study enablement capability. We launched this in the middle of 2012, and by the end of the year, over 75,000 lessons have been taken using this model of enablement. It is exciting that Pega Academy is becoming the primary way that Pega and partners receive technical training. We will continue to grow and expand the use of Pega Academy to help increase coverage, speed of onboarding new staff and ensure culture certification in the Pega ecosystem. Now as we've discussed during the year, to align our own Professional Services strategy to best complement the partner strategy, we have repositioned our Professional Services to be Pega Consulting. The charter of Pega Consulting is to provide value to clients and partners without focusing on the historical Professional Services' implementation-oriented model. As a result of the strategic commitment to the partner and customer delivery ecosystem, we expect little or no growth in our own consulting services business in 2013 because we're building on the goal and the objective of feeding the ecosystem. Yes, this is something we've been talking about for sometime now, and I thought it was really interesting, as Craig discussed, how the revenue mixes were changing, entirely consistent with our strategy to be a software company. Now in 2012, we had some excellent results from our engineering teams. We released major versions of our core platform PegaRULES Process Commander, major new releases of our multichannel customer service and Next-Best-Action marketing offering and over 20 industry vertical frameworks. We also showed continued growth in our cloud business in 2012 with more customers using our cloud solution for production and hosting of their applications in addition to development and test. We more than doubled the cloud business last year and see it continuing to grow well in 2013. We will continue to invest in both the core platform and the key horizontal and vertical frameworks to help our customers increase their adoption and success with Pega software. Before moving on to discuss guidance, let me again thank Craig for his many contributions over the last 6-plus years. And Craig, we're all wishing you the best as you move on to the next step in your career. With your CFO duties fulfilled, I guess I'm the guy who'll be discussing the guidance and the other elements of the 2013 plan. Now as Craig and I have often stated, Pega takes a disciplined, long-term approach to how we engage with clients and sell our products. We don't give crazy discounts at quarter end, and we avoid the practices that have so often led to the demise of software firms. Now this can exacerbate the natural lumpiness of quarters in our business. But managing for the longer term is critical to our view of being a successful enterprise. And that furthermore, from a revenue perspective, the fact that our customers can chose to buy either term or perpetual licenses can even further change the mix and increase the lumpiness in any given quarter. So Pega's approach has been to only give annual guidance and will continue doing that at the start of each year and only supplement that with color commentary as the year progresses. Now given all the uncertainties in the macro environment, all predictions are challenging. However, we anticipate that 2013 will be a year of good growth because we believe in the market, the product and our clients. Our guidance for 2013 targets revenue of about $510 million with non-GAAP EPS of about $0.20 and GAAP EPS of $0.83. We anticipate license revenue to be key to this growth as we expect flat to slightly down numbers from our consulting services and training businesses as we continue the strategy of leveraging partners by moving an increased amount of business to them and having more of a consultative model for Professional Services but also introducing increasingly the self-study model for training. We will watch the macro environment closely, but our current expectation is we will continue to invest in both sales and research and development in 2012 (sic). As in the past, we expect revenue to be back-end loaded with about 45% in the first half and 55% in the second. So to conclude, Pega technology offers a better solution than traditional coding or monolithic point applications. It's terrific in environments of process automation, of customer service and especially good in environments needing frequent change. Traditional approaches to business applications simply cannot provide the business returns and the agility that organizations [indiscernible] in this increasingly competitive, fast-paced and global market. We see this as a $15 billion-plus market opportunity for clients to just do the work automation in a world of continuous change, and we're on an aggressive journey to be the market leader of it. 2012 was a very good year for Pega and another proof point that leading organizations are recognized in adopting new ways of doing things. We look forward to continue this journey in 2013. And with that, Doug, can you open the line for any questions?