Alan Trefler
Analyst · Roth Capital
Thank you, Craig, and good evening to those on the phone. Pega is gaining market share in the BPM, Business Process Management, and CRM, Customer Relationship Management, markets. It's a very exciting time. Abbreviations in tech terms can be muddy, but the power delivered by our technology is indisputable.
Pega software revolutionizes how organizations serve customers and automate work by empowering businesspeople to create and evolve their critical business systems. This produces staggering returns. We provide the world's leading platform for organizations to unify their business applications, unifying business rules, business processes, user interface, integration with external systems, reporting, decisioning and mobile, in one architecture that can be deployed on-premise, on a private cloud, or on the public cloud. This is incredibly powerful, and the underlying technology empowers businesspeople to create and evolve these mission-critical business apps for customer centricity, for saving money, and for building for the future.
These are really the central value propositions of BPM and CRM. Pega enhances this core with capabilities to deliver and drive Next-Best-Action marketing automation. We also build industry-specific frameworks with preconfigured industry best practices, industry specialized rules and processes, preconfigured industry standard data models and preconfigured UI and reports.
Customers enjoy the speed to market and best practices in these models and frameworks and because our CRM products and our industry frameworks are built on a unified platform, they automatically inherit the powerful benefits of business agility, business specialization and multichannel work automation, all accomplished with no or little manual coding.
Our continued investment in R&D has enabled us to stay ahead of the market. And we plan to continue to invest a higher-than-average percentage of revenue in our industry-leading software as we continue to grow it and focus on delivering customer success.
We achieved our Q1 revenue plan while also increasing backlog over Q4 2011, a very good quarter for Pega. At the same time, our pipeline increased very significantly from the end of Q1 2011 to over $1.5 billion at the end of Q1 2012. And consistent with our increasing focus in relationship with our partners, 59% of our pipeline at the end of Q1 was sourced or leveraged by our partners. It's a good, good set of progress that we're seeing. And as Craig said, it can be a lumpy business. But I'm very excited about where we are and where we're going.
We've had tremendous successes in CRM, winning significant business in multichannel contact centers. Customers love the developed once, deploy everywhere capabilities of our technology. They can create an application and set of processes regardless of the channel to which they want to interact with clients, contact center Web, voice response, mobile devices, social media, inbound, outbound. Well, the rules and processes just work for all of them.
If you're a credit card company and you wanted to treat your gold customers a specific way, you tell the system once how you want to deal with them, and regardless of how a gold customer interacts with you, that customer will be treated appropriately.
In April, the Gartner report on CRM for customer service was published, and Pega is positioned in the leader's quadrant in that publication, a testament to our customer-centric approach in our business growth in this area.
We've been seeing tremendous wins with our Next-Best-Action marketing solution. Instead of a traditional campaign marketing approach, where a company picks a product and markets the product to a group of customers, and you know how much you love seeing those sort of brain-dead marketing messages come. With our unified marketing solution, Pega clients are able to define much more sophisticated strategies using predictive and adaptive analytics and really taking advantage of the big data that's becoming so popular and helping to drive better and better decision-making across the channels.
So for example, a telecommunications company does the analysis and sees high usage customers who have a text plan for their children tend to stay about twice as long as other customers. They can execute a strategy by which these customers will be offered a special deal to help make sure that their kids become hooked on that mobile provider.
This is terrific, it actually helps grow business and can massively improve attention. Just an example of how the Pega technology makes the right decisions and then even better, when the customer accepts, we operationalize the implementation. We actually handle the order processing, the provisioning, all the things it takes to go from A to Z and really deliver the right propositions and execute appropriately. There's nothing like it in the market.
We also have great wins in Q1 for the use of our technology in straightforward operational improvement. A global energy company selected us to dramatically improve the speed and productivity in how they respond to issues and incidents, a situation that impacts billions of dollars and can impact millions of people.
We wanted to go to traditional stack vendors who's software could not handle the specialization for each business unit of this global company, coupled with the need to operate in many countries on a single architecture. We frequently hear, as clients need the ability to specialize by the business unit, by the client, by jurisdiction, and that's one of the only Pega, only Pega has a technology designed specifically for those types of problems.
We also had a great Q1 win with a major electronics manufacturing company, who selected us to ramp and renew their SAP systems for significant operational productivity improvements. This is actually very common. We have about over 60% of our clients use SAP. And we find that we can add tremendous values to those clients and really get them to be much more process-efficient and customer-centric while taking advantage of the investment that they already have.
It is clear from these examples, we're seeing business wins in extended set of industries, going beyond our traditional strong verticals of financial services, healthcare and insurance, to energy, manufacturing, travel and transportation, communications and IT services. It was a great quarter for go live as well in Q1, with wonderful customers, such as GM, Deutsche Bank, American Express, Express Scripts, France Telecom, INZ, Zürich Financial, Highmark and Barclays, also some great clients going live with our products. It was really tremendous.
So in Q1, the demand for our software was exceptional and we're really excited as we continue the year. We think that we will continue to win the kudos of industry analysts, and that we will continue to be able to wow customers with the speed and effectiveness of our technology. We're doing things and bought its adoption. As I've often spoken about our partner program continues to be a source of a great focus.
And I'm also pleased that this quarter, we will be introducing the Pega Academy, which is a major self-study style of enablement where people can take world-class lessons through video, through exercises they execute on their own machines at their own time, and really learn our products through self-study.
We think that this will reduce the cost of education by more than 2/3 and we're seeing that you can achieve high certification and pass rates, which gives us confidence with customers' end prospects, and partners will be able to learn well through this technology. This is exciting and we were able to launch it using our technology and on our Pega Cloud public cloud, so it's blazingly fast.
In closing, I want to spend a moment or 2 talking about an event that's coming just one month from now, that I think is a great way to understand what Pega is about, what we really do, and why we're so excited by our charter. In early June, we'll be holding our PegaWORLD 2012 Conference in Dallas. We expect record attendance and have more than 75 enterprise customer and partner speakers standing up to talk about what they're doing with Pega and really telling enormous and terrific stories of achievement and of customer-centricity.
One of the thing that's interesting is we chose to have an outside speaker join us as well. We decided to have Fred Reichheld, who is a noted customer experience expert and the author of a book called The Ultimate Question, which talks about how organizations can really gauge and enhance the loyalty of the customers.
And what I love about the book, which was actually directed to me by a customer, is that about more than half of the examples of excellence in service and loyalty in that book are actually Pega customers. Companies that have chosen Pega to achieve, to maintain or to extend the loyalty and the relationships with their customers.
And we're going be able to hear that in spades at PegaWORLD. We're thrilled, for example, that Jim Bush, the head of World Service at American Express, a 5-time J.D. Power award winner and great Pega client, has chosen to come and sort of talk about the journey that they're on around customer excellence.
United Healthcare Group is talking about how they're doing massive revisions across the organization to really improve both the quality of care and its efficiency.
Other clients like PNC Financial, which is an award-winning customer, is using us to actually do more than 1 million offers in decision requests every day to be able to optimize the way they interact with their customers and they'll be talking.
Health Net is talking about how they're using us across their healthcare environment. Vodafone Germany is talking about how they increased operational efficiency. GE Healthcare is discussing how they're using us to do regulatory management and spend management, which is very, very important based on the recent healthcare laws.
State of Texas, talking about the many initiatives we have working down there. [indiscernible] a large manufacturer is talking about how they're using us to get a realtime process improvement across the organization. Prudential Insurance, talking about how we're creating consistency across product groups. State Farm, Tenet Health, Zurich, there are so many who are willing to come and speak. It really makes us proud, it really reinforces what a great, great collection of customers we have been privileged to work with and what an awesome group of partners are now increasingly driving business with us and achieving excellence with those clients.
So I'll tell you, we're working hard and we're pleased that we're making progress.
And with that, let me open it up for questions. Thank you very much.