Matthew Mannelly
Analyst · Oppenheimer
Thank you, Dean. Good morning, everyone, and thanks for joining us on the call this morning. As Dean said, to help us, as we've done in the past, and to help you in terms of walking through the results for the quarter, we have our earnings presentation. What I'd like to do is, first up, I'm going to talk a little bit about our strategy and how we delivered against that the first quarter. And then I'm going to go through some of the more specific highlights for the quarter. And then, Ron Lombardi, our CFO, will take you through a financial overview and some of the details. And finally, I will close with a few comments about the quarter and looking forward, and then we'll open it up for questions.
So with that, if I could ask you to turn to Page 4 of the earnings presentation. Page 4 is important for us in terms of how we run the business, and it really is. We have a 3-pronged strategy, as we've talked about. First is, really, it's been critical to our success and will be critical moving forward is to drive our core OTC growth. And in doing that, as we have emphasized the last couple of years, it really is about investing our marketing dollars in our core OTC brands and driving those for growth today and future value creation.
In addition to that, we have stated and it really changed a number of things in terms of our approach to new products and the importance of new products in our portfolio and how we're trying to take a long-term approach to that in terms of driving value and driving the top line. And finally, in terms of driving that core OTC growth, making select investment in other brands. Doesn't mean those other brands we won't invest in or that they won't grow, but we're going to prioritize the core brands first and foremost.
The second prong of our strategic approach really has to do with our extremely strong free cash flow that leads us to very rapid debt reduction. And Prestige really has a history, long before I got here, of having tremendous free cash flow, and that free cash flow has been used historically and primarily in terms of rapidly paying down our debt. And as many of you know, we also have a very significant tax shield, which Ron has talked about at times, that contributes significantly to our consistent large free cash flow.
The last prong of our strategy has to do with M&A, which has been very much in the forefront the last 2 years for Prestige. I think the difference is our M&A focus is not just primarily but solely in the OTC market at this point, which is a change from 3 years ago. I think now we're getting to see, with the third large acquisition in less than 2 years, the former GSK brands that we purchased in North America a few months ago, that we really do have a proven M&A competency. And as we're going to talk about a little bit on this call, we've demonstrated time and time again that we know how to integrate these businesses into the company.
So with that, I'll ask you to turn to Page 5. I want to talk a little bit about how we did against each of those strategies in Q1 of FY '13. I think the first area which we have continued to emphasize is our core OTC organic growth. And this quarter, it's approximately 4%. And as you'll see later on, that's the eighth straight quarter of core OTC growth, which we are quite pleased with.
In addition to our shipment growth being up 4%, we also have talked quite a bit about consumption. And our IRI consumption for the latest quarter is up almost 7% in the categories in which we compete, with those categories in which we compete being down almost 1.4%. So you can see there's quite a big swing factor in terms of our performance versus the categories, and I'll talk a little bit more about that later on.
And I think the final thing as it relates to driving that core OTC growth, something we really changed dramatically about 2 years ago, was our investment in the business and our prioritization of that market spend against those core OTC brands. And you can see here that in the first quarter, those core OTC brands, we're spending at about 16% of sales, which is up significantly over a few years ago. And when you look at 8 straight quarters of core OTC growth, you can that it's clearly working.
In the first quarter, the second prong of the strategy in terms of free cash flow and debt reduction, Ron is going to talk a little bit more about this later on, but again, very strong results. If you look at our cash flow from operations, excluding the TSA impact, which Ron will talk about when we get to the financial session, it was almost $29 million. We are on track with what we said last year in terms of delivering approximately $110 million in free cash flow for the year.
And you'll hear Ron talking a little bit -- again, a little bit about later in terms of our leverage ratio and how much we've brought it down from the time of the acquisition when we were 5.25, and we're at approximately 4.75 today. So again, we are rapidly delevering the business.
And then the final area in terms of our M&A focus, I think as it relates to the first quarter, would be the brands we purchased from GSK for North America, very sizable acquisition for us. And I'd say completing that transition and completing the Transition Services Agreement and effectively integrating those into the company was quite an accomplishment for us in the first quarter. And then again, I'll talk a little bit more about that later on.
So if you go to Page 6. I think, again, this is an important page for us, what we said we were going to do and what we actually did. So before the year started, we said in our fourth quarter presentation, we expected OTC to be at about 85% of revenue, our gross margin to be approximately 57%. We'd spend at almost 15% in terms of A&P and have about a 34% EBITDA margin, with $110 million in free cash flow.
And you can see what we actually accomplished in the first quarter, where our OTC is about 86% of revenue. Our gross margin is coming very strong at approximately 57%. We're spending at about 14%, with our EBITDA margin at about 35%, and we are on track, as I said, to deliver approximately $110 million in free cash flow for the year.
I think the reason those are important, not just individually but collectively, is we've said that the latest acquisition was really going to transform us, from a financial profile standpoint, and I think you can see, based on the first quarter, that we truly have transformed the company from a financial profile standpoint.
If you turn to Page 7 -- I'm sorry, Page 8, we'll talk a little bit about some of the performance highlights in the first quarter. Again, you saw in the press release, our revenue of $147.4 million was up almost 55%, which we are quite pleased with that in this very tough economic and retail environment to deliver that kind of revenue. As I've said, our financial profile is in line, slightly exceeding our expectations. And as we noted in the press release, gross margin expansion of almost 500 basis points in that first quarter, which we're quite pleased with.
Our adjusted EPS, excluding the onetime cost that Ron will talk about, $0.35, up over 50% versus prior year, not only in line but really exceeded our expectations. So we're quite happy with it. And our adjusted cash flow from operations, excluding the TSA, which again Ron will talk about, of about $28.5 million. And finally, our leverage ratio being brought down to 4.75, which is a dramatic reduction from where we started the year.
Second and most importantly, in terms of our performances, how we're doing in terms of building the brand for the long term. And as I said, 2 important metrics for us: how are we doing in shipments; but more importantly, how are we doing in consumption, consumer takeaway from the retail shelf. And our organic growth in terms of core OTCs is almost 4%. But as I've said, our consumption growth, consumer takeaway IRI is almost 7% versus the categories that we compete in being down 1.4%.
Finally, in terms of successful and timely integration of the GSK brands, again, from my standpoint a major accomplishment that the TSA was completed, and the business integration is on track as we speak. And I'll talk about some of the highlights of that in a few pages. I think the second thing is that we've done historically with our Blacksmith Brands and our Dramamine acquisition. We have shifted into action mode with the brands we acquired. We're investing in them, both in terms from a marketing standpoint, as well as working the new product pipeline in terms of developing new products for some of those new acquisition brands.
If you turn to Page 9, I think what's impressive about this performance of 8 straight quarters of organic core OTC growth is it's really not about a quarter or the numbers for a quarter. So while we're quite pleased with 3.7% growth in this economic environment, as I've said, when everyone else at retail and other manufacturers are reporting very tough growth, it really is more along the lines of the fact that we've had solid growth in the core OTC brands for 8 straight quarters is what we believe is the important thing as it relates to our core OTC brands.
And if you turn to Page 10, something we haven't really shown in aggregate -- we've shown individually in the past -- but again, this is as important, maybe more important than the previous page because it's 8 straight quarters of outperforming the category, 8 straight quarters of market share gains and 8 straight quarters of consumption growth with the consumers, meaning they're coming to the shelves and their preference is to pull our products off the shelves.
So you can see here, I think, again, the important part is the fact that it's 8 straight quarters, and the second more important thing is the spread between our growth and the category growth continues to be quite strong. And you can see at the top in the yellow burst what that spread is, ours versus category growth, and down in the green in terms of market share gains, you can see the categories in which we compete, we continue to gain market share, and we have for 8 straight quarters.
I think part of this is a result of the change in strategy and the change in management and the change in the marketing group's focus to really focus on consumption growth, as opposed to just factory shipments, which I think has played a key role in our success over the last couple of years.
If you turn to Page 11, I think one of the reasons we believe we've been so effective at driving that top line is 2 things: number one, we've said what -- we've continued to build the brand, and we've continued to prioritize and make the tough calls and focus that spending, the net marketing spend, against the core OTC brands. And you can see how we've grown it over the last 3 years. So we continue to focus on brand building. We continue to do what we say we're going to do. We say we're going to invest in the brands and we do it. We're focused on a short list of brands that we think are really going to make a difference in the long term, and those brands have consistently delivered results.
On this page, you can see a new campaign that we have out for Compound W that just started airing. And also, we just came out with an innovative new product, Efferdent crystals, that we also just started advertising and are seeing some very strong results as a result of the innovative new product and the advertising campaign that's going with it right now.
Page 12 talks a little bit about our philosophy when we acquire brands, and that is our goal when we make the acquisitions is, "Can we build those brands? Can we drive top line revenue?" And the way to do that is we need to increase our support and really get behind those brands. So for some of the key brands that we just acquired BC and Goody's and Beano, consistent with our previous acquisitions, we have increased spending right out of the gate.
So for BC and Goody's, there is a very strong campaign for BC and Goody's featuring Richard Petty and Trace Atkins called the rivalry campaign. We have significantly increased the spending in the first quarter. That campaign not only highlights the brands and a couple of celebrities, but really focuses on the benefits of BC and Goody's, and it's all about speed and efficacy and speeding -- the speed in terms of getting into your system and delivering results.
You can see down at the bottom in terms of how those businesses are performing versus the category in the latest quarter and again, significantly outperforming the category. The same thing can be seen on the right in terms of Beano. Again, we increased our media support and our advertising -- TV advertising support behind our spokesperson, Mindy. And you can see that our Beano sales, again, are significantly outstripping category sales in the first quarter.
With that, if you turn to Page 13, I want to talk just a little bit about the GSK Transition Services Agreement and the fact that we completed it in the first quarter and that we're on schedule. I think the reason it's important to spend time on this is unlike our other acquisitions, this acquisition increased the size of the company, from a revenue standpoint, approximately 50%. So there was a lot of time and effort that went into the diligence and in terms of how we integrated this into the company.
And we looked at it from, "What do we need to do from a brand building standpoint? What do we need to do for the supply chain?" Critical in this industry and critical to our success is, from a quality assurance and quality control standpoint, what are the key things we need to do? IT and our systems, what do we need to do there to be successful? And finally, with an acquisition of this size, we had to hire additional people, and that's critical to our long-term success.
So I'm not going to go through all of these, but I am going to just talk about a couple that I think are important that we've been very successful at. From a supply chain standpoint, we made a major move in the first quarter in terms of consolidating and moving warehouses. And that transition took several months, was completed in June, we have started shipping out of there and have not missed a beat in terms of shipments. So the new warehouse is up and running 100%, and we're quite pleased with that.
I think another area I would point to is in quality control. We identified the need, because of all these new brands, for a new Pharmacovigilance system, which deals with consumer calls and consumer complaints. And we've selected a vendor and worked with them and developed a new system. And that, again, was implemented at the end of the first quarter and is up and running, and is a critical component in terms of our quality assurance system to deliver quality products to the marketplace. In addition to that, our supply chain and our regulatory people spent quite a bit of time in the first quarter in the field at the third-party manufacturer's, installing the systems and the reports that we believe are necessary for us to effectively monitor quality over the long term.
Two other points I would point out, we have transferred, from an IT standpoint, all the remaining data to our systems, and it's up and running on those systems today. And then finally, from an HR standpoint, we have largely completed the hiring of 25 people, and we have those people integrated into the business and are up and running and contributing as we speak today.
Next up, Ron will take you through the financial overview. So with that, I'll turn it over to Ron.