Matthew Mannelly
Analyst · Oppenheimer
Thank you, Dean. Good morning, everyone, and thank you for joining us this morning. We're very excited to share our results with you this morning. As Dean said, we will be using a presentation that we've used over the last several quarters of format. So with that, if I could ask you to turn to Slide 3, which is the agenda. What we'd like to do is first, I'll take you through some of the highlights of the fourth quarter. Then, what I'd like to do is step back and talk a little bit about what's made FY '12 so successful for us. At that point, Ron will then walk you through the financials for the quarter and the fiscal year end. And then finally, he'll turn it back to me, and I'll talk a little bit about where we are today and why we are confident in our future, based on our current strategy.
So with that, if you would turn to Slide 4. I think to open, before we get into the quarter or annual results, I think it's important to step back and say, at the beginning of FY '12, we set some very clear goals for ourselves as a company. And I think you'll see that we exceeded the expectations of those goals in FY '12. We've talked quite a bit about our primary job, our number one objective is to drive core OTC growth and to invest in terms of marketing support to drive that revenue growth. And I think you'll see the results that have come out of that.
A second objective for FY '12, after making the acquisitions of Blacksmith and Dramamine, was to continue to develop those brands to achieve their long-term potential after we successfully integrated them into the company. Again, something I think we did quite successfully, and the results speak for themselves.
Our third objective is to stabilize Household through marketing support, new products and enhance distribution. I think we've had some success there this year. I think you'll see the results in the fourth quarter are better than the previous 3. So we're making progress against that segment.
Our fourth objective was really to continue to focus our M&A efforts in the OTC arena as we optimize our portfolio over the long term. And I think everyone here is aware of the really transformative acquisition in OTC that we did back in January, well, with the GSK North American brands.
And then, our fifth objective is we want to build for the long term and create value for our shareholders in the long term. But we want to maintain the strong financial performance that's come with Prestige over the last several years and specifically, the terrific free cash flow we have as a company.
And the last objective, which we really have been working on for a couple of years, and I've been here now almost 3 years, and that's expand and upgrade the management team. Given the scale and the growth opportunities and the size of the company today, and I think many of the analysts are very aware, we've talked with them about the changes we've made to the management team. Some of those changes have now been in place for 2 years, some for over a year and the latest piece of the puzzle is Sam Cowley, our General Counsel, who joined us in the fourth quarter of last year. So I'm quite pleased with the team we have in place and how we're operating as a team and as a company.
If you turn to Slide 5, I'll give you just a few highlights that Ron is going to take you through in more detail, but some of the highlights for the quarter include a very strong financial performance for the quarter for us. Our net revenue was up 39%. Now, that includes the impact of the GSK acquisition. However, if you take the GSK acquisition out, we were still up 7.5% for the quarter, which is really a fantastic quarter.
Our adjusted earnings per share, which again Ron will talk about a little bit later, was $0.26, which is up over 44% versus prior year. And it's also up significantly over the guidance that we gave a month or so ago. And of that increase, about $0.01 of it is attributable to the GSK acquisition in the fourth quarter, the rest of it is to organic growth and the core business. Our cash flow, again, which Ron will talk about, continues to be outstanding. And when you adjust it for the onetime and nonrecurring items, it was about almost $40 million for the quarter.
I think at the core of our financial performance is our brand building strategy and the idea of driving organic growth through the core OTC brands. And last year, prior to the GSK acquisition, we had 9 core OTC brands. On an apples-to-apples basis, while we owned all those brands, our core OTC growth for those 9 brands was 14% for the quarter, truly an outstanding quarter for us. And this was the highest revenue growth and the seventh consecutive quarter that we had of revenue growth for those core OTC brands.
I talked a little bit before about the improvement in the Household performance. Our net revenue was down 2.2% for the quarter versus almost 7% for the previous 3 quarters, so we're making progress there. And then, another key accomplishment for us was completing the acquisition of the GSK brands. 17 brands, 15 which we completed at the end of January and the last 2 brands closed at the end of March. So, I think the last thing I would say in terms of the highlights is the financial performance for the quarter is really built around us creating long term value for the shareholders, so we're quite pleased with the results and how it sets us up for the future.
If you turn to Slide 6, just to highlight a couple of things. I think the important note I would take away on Slide 6 is 2 things: first of all, a very strong quarter in a very difficult environment. And as many of you know, by others who have reported, a very disappointing cough/cold season in the fourth quarter for everybody, manufacturers, as well as our retailers. But you can see here again, I pointed out the 39% growth, 7.5% on an apples-to-apples organic growth, our core OTC growth up 14%, but you can see really across all segments, we had outstanding performance, and we really were firing on all cylinders.
Page 7, I think it's an interesting slide in terms of it puts in perspective our performance versus the marketplace. And you can see here our core OTC brands for the quarter growing at 14% or the total company growing at 7.5%. You can see how this stacks up against a number of very well-respected consumer products company firms. So we're quite pleased with the way we're performing in isolation and in relation to the rest of the marketplace.
Slide 8. Now what I'd like to do is I'd like to step back and take a look at not just the fourth quarter but really take a look at FY '12 and what's led to our success. So if you'll turn to Slide 9, I think many of you have seen this slide before but it really has been a real pillar for us in terms of how we run the business. We have a -- we outsource everything. We're a small company. We have had about 100 employees. With the acquisition, we're up to about 125, but we often talk about our day job is to drive core OTC organic growth. And that's what every single person in the company is focused on, and the results show that this quarter. The second key pillar of our strategy is M&A activity, and exclusively within the OTC arena. And as evidence to the success of that for the fourth quarter was what we did with the GSK North America brands. And then, the final one that we don't talk about as much, but if you step back and look at it for FY '12, and if you really look at it over the last 3 years, we've changed dramatically and that is, we talk about strategic portfolio management. And you can see here, one of the things is we're building platforms in some key categories that give us critical mass with retailers, as well as consumers. So whether it's analgesics, cough/cold, GI, oral care, eye care, sleep aids, et cetera. But that's very important to us that we build critical mass in each of those platforms, and we've had quite a bit of success in doing that in FY '12 and beyond.
If you'll turn to Slide 10, you can see, I think one of the key things for our -- key reasons for our success, we often talk internally that our #1 marketing tool is product. It's the single most important thing we do. We really have retooled our new product development process. And we, as we've talked about it in the past, have really focused on developing 3-year product roadmaps by each of the core brands. And we believe we're in the process of doing that, which is only going to strengthen our business moving forward.
Here, you can see our commitment to new products and what some of those new products were that led to our success in FY '12. I think it all starts with products. And the other thing that's critical about it is, it starts with our focus on the consumer and our understanding of the consumer and the insights we gain from that consumer research and the inspiration we get from it in terms of the development of those new products.
Slide 11 talks about what do we do after we have those great products. And that is, again, we've taken a very different approach over the last 24 to 36 months in terms of focusing our A&P efforts behind those core OTC brands. In total, we've been up very modest in our A&P spending, but against our core brands, we've been up significantly. And you can see, we've stepped up our efforts on a number of fronts. We've stepped up our efforts in terms of the dollars we're spending. We've stepped up our efforts in terms of our marketing department, our personnel, the hiring that we've made. We've stepped up the efforts in terms of the new agencies that we have on board. And in addition to the spending, we've also stepped up our efforts in terms of our vehicles. We're doing more now in digital marketing, more now in professional marketing, more now in different marketing vehicles than we've ever done as a company. So we're quite pleased with the way we're evolving in terms of our marketing support for our brands and the results that it's showing.
If you turn to Slide 12, there's a couple examples that I've got here that I thought I'd share. The first one is Efferdent Crystals. And I think, the reason I want to share these examples is it all starts with the consumer and it all ends with the consumer. And on Efferdent Crystals, that category in terms of denture care, is a very sleepy category. But what we've done with this introduction is bring some innovation and interest to the category and offer a new forum to consumers. And I think the key benefits are it cleans it in 3 minutes, it's very quick, it's very convenient and a very important point is, the claim that we can make that it kills 10x the odor causing bacteria, more so than tablets. And that's a very compelling claim to consumers.
The next slide gives you an example in terms of Dramamine, and we purchased that business about 15, 16 months ago. And we said, that was a business that had not received any consumer support in the last 5 years. And we said we're going to change that and we're going to put significant support behind it. We've put significant support behind it. But in addition to that, we've also said right away, let's think about where we can take it from a product standpoint. And we quickly realized through some research that there was a significant opportunity in terms of Dramamine for kids. 34% of households with kids 2 to 12 have children with -- that have motion sickness issues. And 1/3 of those people that use adult formulas would prefer a kids dose, which is about 50% of the adult dose. And so we worked hard in developing a Dramamine for Kids product that has the correct dosage. We also put it in a very convenient easy-to-carry pill case, and we also offered a different flavor that was attractive to kids, grape. So that's a new product that has just come out that we're quite excited about.
The last area that I'll talk about in terms of, from a marketing support standpoint, is what we've been doing in terms of our pediatric platform. I think everyone here is aware that we've owned Little Remedies for several years, and we purchased PediaCare sometime ago from Blacksmith. Both those businesses, we said we are going to build long-term platforms. Today, those businesses account for approximately 10% of our revenues. And what we've said is we really believe that those can be solid contributors so we can create value over the long term. So we're going to increase our spending behind each of those brands over the next couple of years in terms of delivering that solid foundation for the long term. By having multiple brands, as I've said in the past, it really offers us more opportunities both with the trade as well as from a professional standpoint. And what we've seen in the last year and a half or so is we are continuing to gain stronger retail support as a result of the marketing support we're putting behind those initiatives and how we're meeting the retailers' needs. And the retailers are telling us that they're becoming more and more impressed with both these brands and believe they are solid contributors to their categories for the long-term.
Slide 15 gives you an idea in terms of that spending and our consumption growth is being driven by that spending, not just the dollar amount, but how we're spending that more effectively, as I said, in terms of different types of marketing support. But you can see here on a normalized basis what our spending is doing and how that is as a percentage of revenues. And it says here that we spent last year, almost $60 million in A&P support, A&P spending to support the businesses. And clearly, with the revenue results and the market share gains that we're getting, that spending is proving very effective for the brands.
Slide 16 shows consumption both in terms of IRI, and this is in terms of the food, drug and mass x Wal-Mart. And you can see in total how we're performing versus the category, both on for the quarter as well as the year. So for the quarter in total, we're up almost 1% while the category is down 3%, not surprising, those categories in aggregate based on the cough/cold season. And for the year, we outgrew the category by over 5%. We grew it 4.1% while the category was down. Categories in which we competed were down 1% for the year during that timeframe. So again, whether it's Prestige in total or if you look at our core OTC, which is where we focus, you can see there is about a 10-point spread on our growth versus category growth, which means we're gaining significant market share in the categories in which we compete.
Slide 17 shows you in terms of, I talked about, our day job in terms of driving core OTC growth. I've also said our night job, given the limited number of people we have in the company, is our M&A activity and how we're trying to transform the company. And you can see just less than 3 years ago, we had 5 core brands. Our OTC revenue was about $200 million. Our top 10 brands averaged about $20 million per brand. Fast-forward to today, where our OTC revenue is $500 million approximately. We have 14 core OTC brands now, and our average revenue of those 14 has risen to $35 million. So our M&A activity clearly, has yielded great results for the company.
Slide 18 talks a little bit about our ability of, not just in acquiring brands, but more importantly, what do we do with those brands after we acquire them. And I talked often about our consumer focus and our customer focus, and that's really built around new product development and our incremental and more effective A&P investments and then our working to partner with the trade. And you can see here, Q4 revenue growth for the Blacksmith and Dramamine brands was about 16.5%. And you can see our consumption growth and how we are outstripping the category significantly with those brands over the last quarter, as well as the last year.
Slide 19 talks a little bit about the GSK acquisition, and we've said this before, that this acquisition is clearly a game changer for us in terms of our role in the industry as well as our role with retailers. So our retailers are telling us we are much more of a major player, much more important to them. So there are opportunities with that. As I said, there are opportunities with different types of marketing, professional marketing, et cetera. There are other benefits that come with this as well. What we've found since the GSK acquisition, with the recruiting that we're doing for the positions open, created as a result of the acquisition, we are a much more attractive company in terms of size to candidates as well. So it has benefits on a number of fronts.
Slide 20, we've talked about this in the past. These really are the core, the 5 core OTC brands that we purchased from GSK. And those 5 core brands, we really believe have significant growth opportunities and we plan on investing A&P at a significant rate to support those businesses. We also plan on investing significant R&D in terms of the development of new products for those brands as well.
Slide 21 talks a little bit about the marketing support. Very candidly, these businesses we just purchased in the last 3 months, we're still getting our arms around them. They're still new to us. We're in a transition and we have a transition services agreement with GSK. However, rest assured that we are resourcing these core OTC businesses similar to the way we did our the last acquisitions and resourcing them both from a human and a financial standpoint to make sure that we provide major support for these businesses to build the foundation form for the long-term.
Slide 22. I won't go through the details but any time you make any acquisition, it's really all about focus, and it's all about execution. And I think for us, this was a major acquisition. We have proven that we can do these acquisitions and seamlessly integrate them into the company. We took no risk as it relates to this acquisition, as I've previously said. We hired someone from the outside BCG to work with us on 90 days during the transition. We set a very extensive transition services agreement with GSK to ensure a soft landing. And finally, we took one of our senior people out of their position to work 6 months full-time to drive the GSK integration into the company. And you can see here are some of the results in terms of the key things we have accomplished to date and what we still have on our plate over the next couple of months. I think I would also articulate and let people know that, while many of the transition services agreements are done in June, that doesn't mean we're done. There's still quite a bit to do in terms of transitioning the business over after that time period.
Slide 23, before I turn it over to Ron, really talks about the platforms, the attractive categories that we're in and how we have a very balanced portfolio today. So on the left, you can see the platforms that I previously discussed. In the middle, you'd see all the brands we have within those platforms. And on the right, you can see how evenly we're spread as a company in terms of building our platforms and how we've balanced our portfolio. So this is something that we've worked quite closely on in terms of making sure that the brands that we look at really are a good fit for the company and that we can build upon them. And we've had success to date, and we're pleased with the way the portfolio is shaping up at this point.
So with that, let me turn it over to Ron who's going to go through the financials in more detail with you. Ron?