Peter Kelly
Analyst · Bank of America. Please go ahead
Yes. Thank you, John, good question. You're right first of all it is a time of a lot -- continues to be a time for a lot of change. I do feel that's, as I mentioned, I think the supply side issues have, kind of, bottomed out, that doesn't mean I expect the recovery in Q3, but I think I'm starting to see a little light at the end of the tunnel, which I do feel encouraged about. But you're right; we have, with the transition of the business, an opportunity to think about our KPIs. Obviously, at a high-level we focus on total volume sold, revenue generated, some of the metrics we talked about here, gross profit as a percentage of revenues are sold, et cetera. When we look a little deeper, obviously, conversion rate is an important metric in the health of any marketplace. And our conversion rates differ by marketplaces. OPENLANE is perhaps our highest converting marketplace certainly right now and given the very great, scarcity of all these vehicles. But conversion rate is a important metric. Customer participation, both on the sale and buy side. Are we growing our customer base, customer levels of participation, et cetera, are important metrics around the health of the business. So we certainly measure and focus on that. And then, obviously, we measure the progress against our initiatives. As I spoke about on this call and another call, we're focused on consolidating platforms. We're focused on migrating to fewer sort of technology stabs -- stacks to addressing our cost structure. So progress on all those metrics is something we're very focused on as well. And I think while it's not perhaps yet fully apparent in our metrics, I think a lot of these, the work we've done around the cost structure that I think will become more apparent here in coming quarters, the work around the consolidation and creating -- ultimately creating greater efficiency in system, I think will be very, very powerful for us as volume starts to recover because again, you know this business, like most businesses has a scale effect. I think the scale effect is even more magnified in a digital model than in a physical or a hybrid model. So I'm very encouraged that the work we're doing and the metrics I'm seeing and the progress we're making is going to really be very, very positive for us as we start to see volumes increase. Now, obviously, we're going to have to prove that out. We recognize that, but ultimately we're trying to lay a foundation to future success.