Martin Hoffmann
Analyst · Jim Duffy from Stifel. Please, go ahead
Thank you. David. 2021 has been extremely exciting and decisive year for On. We're very proud of what we have achieved. Not only from a financial perspective, but across so many different dimension. A year is like a marathon race. The circumstances of the fourth-quarter made the last [Indiscernible] even more challenging. But thanks to our whole team, we were able to exceed our expectations for Q4 and to successfully finish the year with many new record numbers. And equally important, we are coming out of Q4 with more confidence and evidence for continued strong growth in 2022. Our financial results in the fourth quarter are further validation of the strong global demand for the On brand and our commitment to manage the company with a long-term growth and profitability-driven mindset. Net sales for the quarter were 191.1 million Swiss francs, exceeding our previous guidance. This marks a strong 54% increase compared to the fourth quarter last year. Yet, as expected, the growth is slightly slower than in previous quarters due to the following three transitory impacts. First, the factory closures in Vietnam between September and November have led to supply shortages, especially in Europe, where we had less inventory buffer going into the fourth quarter. Second, until 2020, we launched our new Spring Summer footwear collection in November, and consequently, at higher wholesale volumes in Q4. As of 2022, the Spring Summer season starts in January, which is expected to result in a permanent volume shift in our wholesale channel from Q4 to Q1. And third, while North America had lifted most COVID-19 -related shopping restriction, we have experienced repeated lockdowns in Europe, especially Germany, Austria, and Switzerland, as well as in some of the markets like Australia and various cities in China. Despite these headwinds, we achieved net sales of CHF724.6 million for the full year of 2021, a 70.4% increase compared to 2020, and a 65% CAGR over the past three years. Though we have experienced an acceleration in our sales growth compared to 2020, including 2021, we have grown this more than 65% in nine out of the 11 years since our foundation. Since the inception of On in 2010, our sales have grown with the CAGR of 84%. While the supply constraint impacts both our DTC and wholesale channel, the season change and the continued lockdowns are more visible in wholesale only. Consequently, in Q4, we have seen a very strong growth of 76.7% in DTC to CHF 84.7 million, compared to 39.3% growth in wholesale to CHF 106.4 million. On a full-year basis our gross rates of 71.9% for DTC and 69.5% for wholesale are validating the strength of our multichannel distribution, and effect the DTC continues to outgrow wholesale, despite the reopening of many retail stores. Our DTC share on a full-year basis grew from 37.7% to 38.1%. The continued engagement of existing customers and increasing trend awareness as well as the sustained shift in consumer behavior since the pandemic continue to significantly drive our DTC channel. During 2021, the number of sessions recorded in our e-commerce platform, including China, increased from CHF 66 million to CHF 102 million. We had a very successful holiday season. This is stronger focus on our brand story. With the message for every runner we were able to push product sales on paid channels, but also create more reach from a storytelling perspective on organic channels. China accounted for 3% of our total e-commerce sales during the full-year 2021 versus 1% in 2020. Our double 11 campaign, with a focus on [Indiscernible] blockbusters resulted in a 429% growth in terms of sold items in 2021 versus 2020. We first expanded our own retail footprint in China by opening two new stores in Q4, one in Shenzhen, and one in Chengdu. As we begin to build our presence in core cities outside Shanghai and Beijing. Overall, our store count in China increased to eight. The store in Chengdu's Taikoo Li mall is our largest retail store to date in China. David already mentioned some key highlights for our strong partnerships with retail partners in the wholesale channel. Overall, our growth in wholesale was driven by an increase of 900 doors from over 7,800 to over 8,700, by also achieving significantly higher net sales per door. Shifting our focus to net sales by geography. North America and Asia are growing strongly and especially the United States and Canada experienced a new level of consumer demand following the IPO. North America grew 100.1% and Asia-Pacific by 35% in the fourth quarter of 2021. In Europe, sales have been more impacted by the supply shortages and by the renewed lockdowns in November and December. And net sales for the fourth quarter ended up slightly below Q4 2021. To be clear, we see all impacts as transitory and expect continued growth rates in Europe as of Q1. For the full-year 2021, all regions post significant growth with Europe growing 38.8% despite the prolonged lockdowns in Q1 and Q4. North America 96.8%, Asia-Pacific 85.8%, and the rest of world 78.8%. Of course, this sustained growth is fueled by our constant innovation and the number of exciting products that we launched during the course of 2021 across all product categories. We are very proud to see a further acceleration of the consumer demand for our expanding apparel line, resulting in 216% growth in Q4 2021. Ultimately, for the full year, shoes grew at 68.1%, apparel almost at twice the rate at 130.8%, and accessories at 57.2%. The share of sales from apparel increased from 3.7% to 5%. Gross profit in the fourth quarter was CHF111.8 million compared to CHF64.3 million in Q4 2020. Our gross profit margin increased year-over-year from 51.7% in Q4 2020 to 58.5% in Q4 2021. As expected, while we had to achieve around 60% gross profit margin in Q3 and Q2, Q4 was negatively impacted by additional airfreight to compensate the supply shortages from factory closures are partially offset by the higher D2C share. Overall, we use less airfreight as anticipated mainly due to the longer factory closures and very volatile airfreight rates. On a full-year basis, our gross profit margin improved by more than 500 basis points from 54.3% to 59.4%. This increase mainly reflects lower customs costs related to the free trade agreement between Vietnam and Europe, as well as lowers sourcing costs, but also our ability to drive cost efficiencies across the supply chain. Moving on to SG&A and leaving out share-based compensation for the moment. SG&A expenses as a percentage of net sales were 59.2% for Q4 2021, compared to 45.9% for the same period last year. This increase largely relates to the increased marketing and general administration spends. We did not manage our expenses in Q4 in isolation, but with a clear focus of our long-term gross and our full-year profitability. As mentioned, the IPO ignited a lot of energy and awareness into the trend, especially in North America and Asia. We took the decision to fuel this momentum and to make use of the post COVID marketing opportunities in the physical and virtual growth. Our strong net sales growth lower than expected expenses in airfreight, and also COVID related cost savings allows us to invest into brand building campaigns while still realizing a significant increase in our adjusted EBITDA margin on a full-year basis. It allows us to create big brand presences at Q4 trade and sports events, especially global marathon majors and trade events like the running event in Austin, where On had received very positive feedback from the long specialty retail community. And it allows us to invest into digital customer acquisition to power growth through the holiday season and into 2022. The increase in general and administration expenses was mostly driven by initiatives to enhance our financial abilities as a public company and expenses for our new offices, as well as by higher travel expenses to allow our team members to connect globally in the aftermath of the pandemic. SG&A expenses before share-based compensation for the full-year 2021 were 51.5% of net sales compared to 45.5% for 2020. For G&A, this increase is mainly driven by the higher expenses just mentioned for Q4. In addition to the Q4 impact full year 2021 marketing expenses saw the launch of our official expression of our brand mission to ignite the human spirit through movement, and assets and promotions created under the dream on tech line. Sustained brand awareness and sales growth allowed us to further invest in upper funnel acquisition activities and to lay a foundation for future growth. Moving on to share-based compensation. As disclosed in the IPO and announced in our previous call, we granted CHF 7.5 million stock-based awards in Q4. The majority of the current benefits, the leaders, and key employees at On beyond the executive team. On top of that, all of our employees at On have received the founders grant at the IPO. It turns the full team into shareholders as an appreciation for their hard work in the last 12 years. The maturity of the above-mentioned stock-based awards vested at the IPO. And consequently, we recorded 176.2 million share-based compensation expenses in Q4 and 198.5 million for the full year. Adjusted EBITDA, which excludes share-based compensation and one-off transactions related to the IPO, was 11.2 million for the three months period ended December 31st, 2021. Very similar to the 11.2 million Swiss francs in the prior year period. As expected, our adjusted EBITDA margin went from 9% in Q4 2020 to 5.9% in Q4 2021. Important for us and in line with our commitment to continue the increase of our profitability, adjusted EBITDA for the full-year 2021 increased by 93.8% from 49.8 million Swiss francs to 96.4 million Swiss francs. In percent of net sales, adjusted EBITDA increased from 11.7% to 13.3%, the highest adjusted EBITDA margin in the history of the company. We ended the year well financed with 650 million cash on hand, which allows us to pursue our ambitious growth plans. Proceeds from the IPO and subsequent equity transactions were 690 million. Throughout 2021, we continued to invest in our IT infrastructure, especially in our new ERP, CRM, and data analytics landscape in retail stores and in office infrastructure. Our capital expenditures in 2021 were CHF36.2 million equivalent to 5% of net sales. In 2021, we achieved a positive operating cash flow of CHF16.9 million compared to minus CHF14.7 million in 2020. Naturally, our strong growth results in a significant increase of networking capital, driven by increasing receivables from higher sales volumes with wholesale partners and by investments in inventory to fuel our future growth. Excluding the growth in working capital of CHF 74.4 million, we achieved a positive operating cash flow of CHF91.4 million, which further validates the strength of our profitable business model. Now, let's look ahead into 2022. As mentioned in our last call, our guidance philosophy is to provide prudent, yet aspirational guidance for the full year, not on a quarterly basis. David already shared how we will continue building the brand and drive significant growth across all channels, regions, and product categories. We plan to significantly expand our offering in running outdoor and lifestyle, which we called performance all day with highly innovative and even more sustainable shoes, apparel item, and accessories. We have completed our selling season for spring, summer and fall, winter 2022, and we are seeing very strong pre -orders from existing and new wholesale partners. Both for half-year one and half-year two. These include a very controlled expansion of our partnership with Footlocker and Shady sports, following successful pilot during the Q3 2021. It will also include the first pilot, the Sticks sporting goods as of summer. This is a very targeted assortment of our running product. At the same time, we have built a significantly elevated customer base in D2C, and continue to retain existing and to bring new customers. So we expect to reach more fans around the globe and allow them to move in On product. In addition, we will bring a new level of brand experience to more flagship stores around the globe. For the first time we will open flagship stores in Europe and Asia, outside of China and we will continue increasing our presence in North America and approximately double our store count in China. As mentioned earlier, all of this gives us additional confidence for our outlook of 2022. This confidence is further elevated by the positive development of the sourcing situation in Vietnam and throughout the supply chain. Since December, our production capacity is 100% back to the levels that we had committed pre - lockdown. We are extremely grateful for the support we have received from our factory partners throughout the last month. For example, most partners continued working during the Test holiday in early February to recover from some of the capacity loss. Overall, we're fast-tracking the capacity ramp-up plan this year, leveraging our close relationship with the factories. This includes the expansion into Indonesia where we just started production in a new facility with the goal to produce 10% of our footwear outside of Vietnam by the end of 2022. But, of course, managing the supply chain remains a core priority as we are experiencing volatile shipping cost, port congestion at the U.S. West Coast, and labor shortages due to Omicron infections in some of our warehouses. As explained in our last update, the transitory supply shortages will define our pace of growth in the first two quarters. But supply is not expected to be a significant limiting factor in the second tops. By then our pace of growth will be defined much more by our strategy to build a global premium performance brand. Thanks to very strong partnerships with our factories and supply chain partners and the passionate work of our own supply chain teams in Vietnam and in Zurich, we expect, compared to our Q3 update to be in a stronger supply position to fuel the demand in the first half of the year. For example, just three weeks ago, we launched the new Cloud 5 globally within the planned timeframe. It actually marks our biggest product launch ever. Also, the new Cloudmonster, our next cushioned running shoe will be available to our customers as of March 31st. Based on this elevated supply position, we expect to be able to drive more net sales growth in half Q1. At the same time, the current situation in Vietnam and our strong pre -orders performed in there provide even more confident to have the right product to return to hypergrowth in the second half. Consequently, and also considering the global economy and geopolitics, we increased our outlook for the full year 2022 and expect to achieve at least CHF990 million in net sales. Our internal ambition is still higher than that, and we will continue to balance net sales growth versus profitability to mitigate the disruptions across the international supply chain. We continue using airfreight to balance inventory levels against the strong demand. While we were able to achieve our strong Q4 with a lower-than-expected share of airfreight, we still expect a headwind to our gross margin of approximately 700 basis points to 800 basis points in half year one, 2022, compared to half year one, 2021. This is comparable to the relative impact we announced in our previous outlook. Outside the transitory impact from higher airfreight expenses, we expect to maintain our high gross profit margin as a premium brand. To offset the impact from some high expenses along the supply chain, we have increased our retail prices in North America by $10 on roughly 40% of our sales value. The higher net sales will allow additional gross focused investments into the brand and the team, while increasing our adjusted EBITDA target for the full year to CHF130 million and also increasing our goal of an adjusted EBITDA margin to 30.1%. If we are able to achieve higher net sales, we expect to drive additional profitability. We will continue to closely monitor the situation in Russia and Ukraine. Our business exposure in both markets is very limited. We have one distribute in Russia accounting for less than CHF 500,000 in net sales in 2021. We decided to stop any new product supply into Russia as we clearly denounce all acts of violence and intimidation. We do not have any business in Ukraine nor any On entries in Ukraine or Russia, but as an international company with a diverse team, our connection to Russia, Ukraine, and neighboring countries are extensive, including many Russian and Ukrainian team members. These individuals, our team, colleagues and friends, collectively coming together as one community. Looking back, 2021 was an extremely exciting year for the print. This huge milestones like the IPO, the launch of our new European systems, our official expression of our brand mission to ignite the human spirit through movement. Exciting new products like the Cloudultra, the Cloudstratus or apparel items that combine performance and design. With our big steps in sustainability, with many new athletes, our presence at the Olympics in Tokyo, our first podium at the Berlin Marathon, our growing presence in China, and with so many new members in our team. All of us together are fully committed to shape our future and to make 2022 even more exciting. We are extremely grateful to have such an amazing high-performing sports team that allows us to dream on and to further build on as a global premium sports brand that lives at the intersection of performance, design, and impact. With that, David, Marc, Florian, and I would like to open up the session to your questions. Thank you for your support and for your trust throughout 2021. Operator, we are ready to begin the Q&A session.