Mike Altschaefl
Analyst · Rodman & Renshaw. Your line is open
Thanks, Keith. Good morning. Our Q1 of fiscal 2018 revenue was disappointing and lower than expected. However, we remain optimistic about revenue for the remainder of fiscal 2018 as well as long term. I’ll expand on this later in the call. Orion is in an excellent position to build upon our business foundation and technology leadership as a designer and producer of energy-efficient LED lighting solutions for commercial and industrial buildings. We are continuing to drive our growth aspirations while also focusing on rightsizing our cost structure to accelerate Orion’s path to profitability. We believe finding this balance is both prudent and essential for the long-term success of Orion and to increase value for all of our stakeholders. We are making good progress towards this goal. Orion’s focus on growth continues to be strong. We remain singularly dedicated to the LED lighting market and the enormous growth potential it offers to deploy higher quality and more energy efficient lighting systems to customers throughout North America. We provide lighting systems that deliver superior illumination and pay for themselves to reduced energy consumption, more efficient installation and little or no maintenance. We also see our growth benefiting from the evolution of the Internet of Things, or IoT, in our industry. Our strategy is to utilize our solid-state lighting systems platform to host a range of other functions that help drive efficiency and improved data for management decision making. Orion is well positioned to take advantage of the evolving IoT within both products and intellectual property. We have been seeing opportunities provided by IoT which enable automated functions that create added value and ROI for the customer. We have been selected on several such projects, including two of the world’s largest automotive manufacturers, who have recently committed to Orion for seven additional manufacturing facilities. Our strategy is to participate in this market potential through a combination of developing products and technology, utilizing our existing platforms, as well as developing new intellectual property and finding partners while keeping an eye on investment costs. We are pleased to announce that we have some new and exciting products that we are launching this month focused on three main objectives; increasing our competitive products footprint with the agent-driven distribution channel and entry level focused buyers, leveraging existing platforms and expanding options to increase our market opportunity and leveraging our experience in control and IoT solution adaptability through new modular plug-and-play solutions. Part of our new product launch includes a new modular sensor platform that expands our ability to adapt to a wider range of available control options from basic controls to advanced IoT solutions, all in a modular plug-and-play fashion. This technology and approach allows the customer to deploy sensor technology exactly where and when they want in their facility. Since the future of IoT hardware is unpredictable, customers using this technology are also able to change directions down the road in a plug-and-play fashion. Our go-to-market strategy in the LED lighting space is focused on our leadership and energy efficiency, combined with our smart design and nimble customization abilities. All of this is enwrapped in investing class service and channel through our North American-wide agent-driven distribution model that provides us with substantially greater customer reach than our previous primary reliance on our internal sales teams alone. Turning back to our Q1 of fiscal 2018 results, our revenue performance was lower than anticipated with total revenue declining 19.7% from Q1 of fiscal 2017 to $12.6 million. However, there were some bright spots that support both our near-term and long-term optimism as well as the growth goals we articulated last quarter. Our agent-driven distribution channel was a bright spot in Q1 as it delivered revenue growth as expected. As of the end of Q1 of fiscal 2018, we have 48 agency relationships with approximately 700 agents selling our products and services. Our agent-driven distribution model was first launched in August of 2015. In November of 2016, we recognized that some significant changes to our agent base were required in order to optimize the quality and performance of this effort. We revamped our entire base replacing nearly 75% of our original agencies while doubling the size to 42 agencies by the end of fiscal 2017. During Q1 of fiscal 2018, we expanded to 48 agencies while also implementing a range of programs and training sessions intended to support the success of our agent-driven distribution model with Orion’s line. We expect to have and maintain a base of approximately 50 sales agencies by the end of Q2 of fiscal 2018. This agent-driven distribution channel is already highly productive as approximately 47% of our product revenue came from this channel in Q1 of fiscal 2018, up from 43% for full year fiscal 2017, the first full year of our strategy. To support our strategy, we recently announced the hiring of veteran lighting sales manager Kevin Grayson as Senior Vice President for Channel Sales. Kevin brings over 20 years of lighting industry sales management with several industry leading manufacturers and manufacturers’ rep agencies. He has particular experience managing an agent-driven distribution model and will be responsible for overseeing this channel for Orion. He’s an excellent addition to our dynamic team. Orion now reaches approximately 95% of the U.S. and Canada as well as parts of the Caribbean and Latin America via partnerships with some of the largest sales agencies in North America, firms doing between $20 million and $200 million in annual lighting business. Our direct sales effort is focused on national accounts. We did advance a few larger marquee customer projects in Q1 of fiscal 2018. Some of these multi-quarter opportunities did not complete prior to the close of Q1 of fiscal 2018. We remain confident that a few of these large projects will close and contribute materially to Orion’s performance over the balance of fiscal 2018. But what is hard to measure I do feel there was some level of natural management team distraction related to the management realignment and cost-cutting initiatives that may have played some role in tampering our Q1 of fiscal 2018 revenue performance. While Q1 of fiscal 2018 was disappointing, our team is clearly focused on continued growth opportunities. We are on target to achieve the previously announced annual operating expense savings in the range of $3.5 million to $4 million from fiscal 2017 levels. The majority of the cost savings were implemented in Q1 of fiscal 2018 and will be substantially implemented by the end of Q2 of fiscal 2018. Our renewed focus on revenue growth execution combined with the rightsizing of Orion’s cost structure will accelerate Orion’s path to profitability. Importantly, our cost initiatives were top to bottom and included Orion’s executive team and outside directors who have reduced their total annual compensation by approximately 35% compared to full year fiscal 2017 levels. Turning to our fiscal 2018 goals. Despite the soft start to the year and Q1 of fiscal 2018, we believe our full year revenue goal of 10% to 15% growth over fiscal 2017 levels remains achievable. As we stated previously, we have set a gross margin goal of 30% and a breakeven EBITDA goal, excluding non-recurring items, both of which we believe are achievable by Q4 of fiscal 2018. Because of our size and the variety of factors that impact our industry and business, I do want to clarify that these are goals or targets for the business not financial guidance but we believe they are appropriate given what we know today. In summary, though our Q1 of fiscal 2018 revenue performance was lower than we had anticipated, we do not view it as indicative of our future potential as we reposition the business. In addition, the industry commentary supports our view of the marketplace and the long-term potential it holds. We continue to believe that Orion is on the right track to leverage our reputation, proven track record and broad base of customers, including 40% of all Fortune 500 companies to drive growth in LED lighting sales. This solid position coupled with emphasis on cost management in an accelerating timetable for reaching breakeven EBITDA are intended to deliver results and create value for all Orion stakeholders. With that, I will turn the call over to Bill to provide more detail on our Q1 of fiscal 2018 results.