Mike Altschaefl
Analyst · Craig Irwin with ROTH Capital Partners. Your line is now open
Thanks, Keith. Good afternoon and thank you for joining us today. As you may know two weeks ago, today I was appointed as CEO of Orion by the Company's Board of Directors. At that time, we also postponed reporting of our Q4 results so that we had more time to work in developing our action plan and to make today's press release and call more informative. I have served on Orion's Board of Directors since 2009, and in August of last year I was appointed Board Chair. I appreciate the board placing our confidence in me to assume the executive leadership of the company. I'm also excited to join the rest of the executive team. As newly appointed CEO of Orion my charge is to build up on the strong business foundation and technology leadership we have established as a designer and producer of energy efficient lightning and retrofit solutions for commercial and industrial buildings in the LED lightening market. Equally important is to accelerate Orion's path to profitability. While we have made changes in our executive team, I want to make it very clear that Orion's sales and product growth strategies are not changing. We will remain focused on the LED lightening market with the go-to-market strategy, built around energy efficiency, best-in-class service and a nationwide network of agent based distribution partnerships. Orion competes against large players in the LED lightening market by developing cutting edge products that delivered industry leading performance and energy efficiency. Our product also incorporates smart design and features that reduced total cost of installation of ownership as well as deliver specialized capabilities to meet unique needs in certain sectors. We continue to believe that Orion is pursuing the right strategy to leverage our proven track record and broad base of customer relationships including nearly 40% of all Fortune 500 Companies. To ramp our sales activity, converting lightening systems to energy efficient LED technology over the next decade and beyond. Our renewed focused on execution including a reduction in our cost structure will accelerate Orion's path to profitability. We have identified a range of cost reduction initiatives that we have already begun implementing. Our cost reduction efforts will right size Orion's cost structure and bring our overhead more in line with our current revenue level, and accelerate our path to breakeven EBITDA as defined in our press release, which we now believe is achievable by the fourth quarter of fiscal 2018 before nonrecurring items. We decided our cost reduction efforts needed to be top to bottom, as part of our cost reduction plan Orion's executive team and outside directors have reduced their total compensation by approximately 35% compared to fiscal 2017 levels. We believe that in starting our cost initiatives at the top we've sent a very clear message to all of our stakeholders regarding our commitment to managing costs and driving the business to profitability. In total we expect to reduce operating expense levels by $3.5 million to $4 million on an annualized basis or approximately 12% to 13% versus fiscal 2017. We expect to have a majority of our cost reduction activities completed by the end of June, and the balance by the end of September 2017. As part of these initiatives we expect to record non-recurring charges totaling $1.5 million to $2 million relating to our cost cutting initiatives principally in Q1 and Q2 of fiscal 2018. Now I'd like to take a few minutes to talk about our growth strategy. Continued execution of our agent strategy which includes active efforts in supporting agents in getting up to speed on our products and providing industry leading levels of service and responsiveness from initial quotes through product shipment and after sales support should position Orion to achieve a revenue growth goal of 10% to 15% in fiscal 2018. I would like to point out that for the first nine months of fiscal 2017 prior to the fiscal 2017 fourth quarter sales slowdown in our industry, Orion had achieved total revenue growth of 12% which was within our targeted range. Combining our growth goals with our reduced cost structure and efforts to keep driving gross margin improvements we believe Orion is also well positioned to reach our goal of breakeven EBITDA by the fourth quarter of fiscal 2018. Because of our size and the variety of factors that impact our industry and business I do want to clarify that targets are goals, not financial guidance, but they are realistic given what we know today. We will update you on our progress versus these goals as the year progresses. Let me now spend a few moments on our progress in migrating our sale to an agency driven distribution model. The transition of identifying the best possible agents and then developing and managing them for our mutual success has taken longer than originally expected. Our initial agency was launched in August of 2015 and we've hired nearly 20 agents by April 2016 the beginning of our fiscal 2017. Over the balance of fiscal 2017 we assessed and fine-tuned the performance of our sales agents while also continuing to expand our knowledge of the unique characteristics of this channel particularly looking for the retrofit market and what factors make for the most successful and productive agent relationships. Ultimately, we recognize the need to make some significant changes to our agent base, and starting in November of 2017 through the end of our fiscal 2017 we have replaced nearly 75% of our original agent base while more than doubling its total size to over 40 firms. We have also moved to focus our sales personnel in smaller territories so they could spend more time working with our agents to devote more time to Orion's product line and better support their long-term success. Today we are partnered with some of the largest sales agencies in America, firms with between $20 million and $200 million in annual lighting business. Orion now reaches approximately 95% of the United States and Canada, as well as parts of the Caribbean and Latin America, putting us in a solid position to drive long term sales growth. Building agent relationships doesn't happen overnight, it requires the investment of time and resources to train and gain presence with each person within each firm and this includes multiple touches across our organization. We are filling a diverse team from engineers to sales support, customer service and even finance personal to provide unprecedent access to our organization. We have also built web pages, direct links and other collateral tailored for our agents, our interactions are ongoing. Our new agents have been impressed with the breath and extent of our engagement with many of them indicating that this is rarely present from their other lighting relationships. Our enterprise account teams serves major accounts, that are carved out from our agency channels yet they actively support to development of new business opportunities that are referred to into each agency channel through a partnership model. We intend to continue making the necessary investments in sales, marketing, sale support personal as well as providing other resources for our growing agent channel. Unfortunately, the time and expense of agency reset likely amplified the impact of the industry slowdown in our fiscal fourth quarter of 2017, yet even miss the buildings and realignment of our agent base Orion achieved strong growth in our agency channels with approximately 43% of our product sales coming from sales agents in fiscal 2017, first full year of our strategy compared to just 4% the year to prior. We are on schedule to have a base of over 50 sales agents fully in place and optimized by Q2 of fiscal 2018. In summary, while our fiscal 2017 performance fell below expectations, our full year operating result reflect the benefits of repositioning the business. Our LED business is strong. We have superior products, top customer service and our sales and distribution reach has been substantially expanded and it's gaining traction. We still need to execute on our core mission each day, but we believe Orion is now closer to realizing not only improved revenue growth, but also improved bottom line results accelerated by a renewed focus on cost management. I look forward to continue to meet our investors over the coming months. We appreciate your support and interest in Orion. And with that I’ll turn the call over to Bill to provide more color on our fiscal 2017 results.