Dan Jaffee
Analyst · Ascend Wealth. Your line is now open
Very, very pleased with the return on investment and very pleased with the traction. I have some sort of high level metrics that I'd be happy to share. Before Litter for Goods, this is really before January 1, we were putting on about two Cat’s Pride Club members a day. And just to remind people who aren’t as close to the company as you’re, what Litter for Good is is consumers can join the Cat's Pride Club for free, nominate any of their preferred shelter, it could to be a local shelter, it could be any shelter that they want to nominate to receive free litter. And then every time we sell a green jug of Cat's Pride Fresh & Light, we donate a pound to a nominated shelter based on the pro rata nominations that they got. And so that’s how the program works. So clearly a leading indicator is are we gaining Cat's Pride Club members. So for years, two, three years data that I’m looking at, we would put on one to two a day and that's it. I mean, it's just really -- there wasn't a lot of activity of Cat's Pride Club members. We’ve been averaging since January 1st 65 new club members a day. So sturdy twofold increase in the activity on that. Additionally, those members have made over 9,000 nominations for shelters to receive litter. We now have 2,200 shelters in our database and of those the shelter then needs to register to receive free litter and basically -- about a third of them have registered. So we've got almost 700 shelters that have registered. And so what that’s driven so far is 1.5 million pound in litter donations and our top shelter actually, this donation period had over 800 nominations. So we sent truckloads to the numerous shelters throughout the country, hitting both coast and pretty much everything in between. So the program is going very, very well, but it's a ground war. It's going to be a slug, slug, slug. We believe there are almost 13,000 shelters, independent shelters in the U.S. So the fact that we’ve 2,000 is great, but we really just scratched the surface of where this thing can go. Does that answer your question?