Robert Thomson
Analyst · Deutsche Bank
Thank you, Mike. The most recent quarter has highlighted the continuing digital development at News Corp at a time of great transition for media companies, many of which are struggling to cope with e-evolution. Our growing portfolio of Digital Products and our global character have enabled us, not only to weather those profound changes, but to build a firm foundation for profitable future. There is no doubt that 2 of our core markets, the U.S. and U.K., have been characterized by a certain amount of uncertainty in the economic and political environment, but we have remained focused on developing long term and robust sources of revenue while curtailing costs without undermining the quality of our uniquely valuable content. Collaboration among our businesses has increased, with the sharing of lessons, software and data to provide more valuable insights for our clients, readers and advertisers.
During the first quarter of financial year 2017, despite a distinctly soft print advertising market and patent weakness in the British pound, our revenues were down only slightly. It is thus clear that our emphasis on digital real estate has given the company more resilience in even difficult trading periods.
We are still at the early stages of that real estate development, particularly in the U.S., where we are renovating realtor.com while still living in the house. We expect the rates of growth at realtor.com will increase later in the year as new products and pricing take hold in a U.S. property market that is itself still recovering from the extreme dislocation of the financial crisis.
In the most recent quarter, total segment EBITDA declined 21% versus the prior year, but half of that decrease was due to planned investments and onetime transaction costs, and we do not expect the quarterly performance to be reflective of the full year results. In fact, we expect to see EBITDA improvements in the remainder of the year, largely driven by growth in digital real estate and at HarperCollins.
As our real estate business continues to evolve and expand, we are now highlighting listing-based revenues separately in the Digital Real Estate Services segment to better reflect our performance and provide a clearer indication of the trajectory in that increasingly important sector.
Significantly, this highlights our reduced reliance on traditional advertising, which today accounts for only 1/3 of our total revenues.
In addition to the strength of digital real estate, we are also pleased with the trends in Book Publishing and at News America Marketing, which showed continuing growth in its in-store product revenue and is ahead of schedule in achieving its year-end goal of 10 million downloads of the Checkout 51 app, which provides incentives to shoppers and unique marketing opportunities for consumer goods producers and retailers.
As mentioned, one of the more profound changes at News Corp since its reincarnation in 2013 is the burgeoning of the digital real estate business, building on our early success with REA in Australia and complementing that with investments in the U.S, East Asia and India.
REA performed well again in the quarter despite some weakness in listing volume. Pricing improved, and services provided to agents were enhanced.
Revenues expanded by 16% in local currency, including sales at the recently acquired iProperty. REA is the clear market leader in Australia and has proven the robustness of its business by expanding reach and revenue despite macroeconomic fluctuations in Australia.
Move, which operates realtor.com, experienced 9% revenue growth in the first quarter as we revamped the site and retooled its products. With the rollout of Showcase 2.0 in December and deeper penetration from the recently launched seller leads [ph] and turbo products, we are confident revenue momentum will build in coming months.
We firmly believe realtor.com will make a meaningful contribution to segment revenue and EBITDA growth this year. We are investing for the long term but not at the expense of returns for investors.
According to comScore, engagement with realtor.com leads the competition by a significant margin. Since our acquisition of Move, 2 years ago this month, realtor.com's audience has grown more than 60%, and brand awareness of realtor.com is at 87%, which is up more than 25% in the last 18 months.
In Book Publishing, HarperCollins reported a 14% increase in EBITDA despite a 5% decline in revenue, which was largely the result of the impact of the comparison with last year's sales of Go Set a Watchman, the To Kill a Mockingbird prequel-sequel. The HarperCollins team is increasingly focused on books which resonate beyond the traditional elites as is evident from the popularity of such titles as J. D. Vance's Hillbilly Elegy and Sarah Young's books, including the new Jesus Always, which builds on the success of her Jesus Calling series.
Also performing well are The Black Widow by Daniel Silva, The Magnolia Story by Joanna and Chip Gaines, and Commonwealth by Ann Patchett. While a consolidation of our international operations in tandem with the Harlequin acquisition has given us a significantly more powerful global platform. We are also able to use our trade assets to market crossover successes from the Harlequin stable of writers, which is increasing both sales and margins for select titles.
In coming weeks, we will see the release of the highly anticipated Settle For More by Megyn Kelly. That title Settle For More will be our motto in coming quarters. We also have optimistic expectations for Veronica Roth's next book, Carve The Mark. Veronica wrote the extremely successful Divergent trilogy; and For Chaos by Patricia Cornwall.
In news and information across our mastheads, we saw a more challenging print advertising marketplace as has already been articulated by other companies in the sector. While digital advertising increased, that growth was not enough to offset the decline in print. There is no doubt that the advertising market is in upheaval, and that the renewed advertiser focus on view-ability and measurability should naturally benefit trusted brands with accurate metrics. Hype and hip are not alternatives to quality and integrity.
In the middle of this commercial commotion, it's appropriate that ad agencies are under scrutiny as too much ad tech is fad tech.
Advertising at The Wall Street Journal was down 21%, but our circulation revenue rose 6%, and the number of paid digital subscribers at The Wall Street Journal crossed the 1 million mark in September. The transition at the WSJ was highlighted by the fact that digital accounted for a record 55% of revenues this quarter. Obviously, some of that change is due to the decline in print advertising, but it also reflects the emphasis on broadening the digital subscriber base and the long-term strategy of up selling high-yielding specialist products to those subscribers.
Historically, advertising accounted for about half the revenues at Dow Jones, but that ratio is now closer to 1/3. Clearly, there is a renewed emphasis on cost control, including a reduction in headcount at Dow Jones and a redesign of the journal itself. You'll be able to see the results of that redesign in coming weeks, and it will be obvious that print remains a very powerful platform and that the journal has an audience of unique influence and affluence.
At News Corp Australia, we continued to confront the cost base while broadening our range of digital offerings. We experienced strong digital paid subscriber growth in the first quarter and expanded the number of mastheads with a fremium hybrid model, allowing limited free access along with a paid-for premium subscription. That model builds on the success we have seen at The Australian.
Meanwhile, at news.com.au, Australia's leading news website, advertising revenue rose more than 30% in local currency compared to the same period last year.
Sport is a vital part of our offering in Australia, which is why we announced the acquisition of the Punters Paradise website in October, offering use, analysis and comparative odds for horse racing and other sports.
At the same time, we are keen to dispose of noncore assets to sharpen the focus of our operations. To that end, we sold our stake in New Zealand media and entertainment and hope to complete the sale of CarsGuide and the Sunday Times in Perth by the end of fiscal Q2.
At News UK, The Times continues to gain market share and drive higher volume growth, experiencing 13% gain in print circulation in the first quarter in a sector it is too often defined by decline.
At The Sun, while advertising revenues have fallen, the digital audience has expanded dramatically since the pay wall was lifted late last year.
We are seeking to attract loyal readers with quality content and not digital drive-bys distracted by vacuous contentious click-bait. In September, there were almost 46 million monthly visitors to The Sun compared to 15 million uniques in September 2015 before the lifting of the pay wall.
News UK also benefited from cover price increases for its mastheads and from the launch of Sun Bets in August.
With the acquisition of Wireless Group, the team at News UK is working on the integration of this valuable asset, leveraging talent across platforms, fashioning new ad packages to take advantage of multimedia opportunities, and cross promoting our brands, including Sun Bets, which should be a powerful generator of future revenue for the company.
And speaking of successful popular titles, digital ad revenue for Q1 grew 42% year-over-year at the New York Post, where the broader digital -- post-digital network had a record 65.1 million unique visitors in September, an increase of 109% year-over-year based on internal metrics
At News America Marketing, in-store price continued to post strong revenue growth driven by the creation of innovative avenues. Point-of-purchase persuasion is a powerful asset that we have in News America Marketing, which also has valuable direct links to advertisers who rely on its unique market intelligence. In the past, digital has been a rather modest part of News America Marketing's offering, but the acquisition of Checkout 51 has changed that outlook dramatically. We had targeted the acquisition of 10 million members this calendar year for Checkout 51 but could top that total this month, if not this week.
The larger the audience, the better quality the offerings, the stickier the experience. That virtuous cycle is clearly in motion at Checkout 51, where we've had an influx of new deals from companies such as Procter & Gamble, Mondelez and General Mills.
We have just launched a Spanish-language version of the app to appeal to the large and growing Latino audience in the U.S. while we are able to gather rich permission data from users that are of supreme value to advertisers wanting an insight into shopping habits. And we are looking forward to the integration of PayPal into new Checkout 51 expected by December, which will make it even easier for consumers to receive rebates for their purchases.
Foxtel posted modest year-over-year growth in cable satellite subscribers, although there was higher churn partially related to promotional no-contract offers last fiscal year.
Foxtel remains keenly focused on improving the quality of experience for subscribers and providing more product focus. Hence, the decision to unwind the Presto joint venture with Seven West.
The executive team, led by Peter Tonagh, is determined to convey to potential subscribers the clear relative merits of Foxtel Play, whose offering is vastly superior to that of competitors.
Foxtel Play's streaming service will roll out next month. We'll present consumers with greater choice and flexible passages -- packages as well as much easier access to Foxtel's premium content, including Fox Sports because viewer numbers have repeatedly set records in recent months.
To ensure that subscribers have an unparalleled experience, Foxtel announced this quarter a new agreement with HBO that will give Foxtel even more extensive rights to HBO's library of content through 2021.
Despite the focus on product enhancement and infrastructure investment, we are encouraged to see relatively stable EBITDA this quarter.
As for Fox Sports, the record ratings were particularly pronounced for NRL while there were also strong performances by Aussie rules football and motor racing. NRL viewership was up 11% for all games, and those exclusive to Fox Sports were up 15%.
For AFL, total viewership was up 8%, while the preliminary final between the Giants and the Western Bulldogs, the penultimate match of the year, was the #1 subscription TV program so far in calendar year 2016 in Australia. That increased viewership as well as expanding digital advertising were catalysts for advertising growth of low double digits in local currency in the first quarter, which compares rather favorably to the listless levels elsewhere in the industry.
Costs were higher in the first quarter, as was expected, reflecting the timing of sports expenses, about which Bedi will have further details. Thankfully, these quarterly costs are not reflective of the full year exposure.
Globally, we continued to integrate our Storyful and Unruly acquisitions into our existing brands. News UK now brings Storyful and Unruly into joint pitches with digital advertising.
Storyful, which has the unique ability to divine meaningful moments in social media has become a part of the pitch for our Dow Jones risk and compliance business. If the consumer has a problem with the product and uploads a video or a comment, Storyful's unique access to social platforms globally allows it to track the virality of the incident. It also remains the world's leading authenticator of social video for news agencies and broadcasters around the world.
In conclusion, News Corp is not just a news company. We are a digital real estate company, and a global and information company. We are proud of our prominence but also leading the way in defining a digital future for media, whether it be through the strength of our mastheads, on mobile or the rapid growth of innovative news and commercial apps. That focus on long-term growth is complemented by a rigorous monitoring of costs in the here and now.
We are extremely conscious of our responsibility to shareholders to create products that will prosper while ensuring that we are canny custodians of our traditional businesses in transition.
Speaking of canny, I now pass you over to our CFO, Bedi Singh.