Robert Thomson
Analyst · Deutsche Bank
Yes, just to supplement what Bedi said. John, generally, there's a culture of cost consciousness in the company, as Bedi explained, clearly, there's a shift transition going on in the businesses. Print is still very precious to us, but digital ever more important, and our teams are being realigned accordingly. The other aspect that we're focusing on and we're certainly seeing savings, and a little difficult to quantify, but we'd be able to articulate it, over time, to you more precisely is in sharing services. And that's, for example, particularly the case in the U.K., where the businesses occupy a single building, which gives us an opportunity to examine what is the right size of services for contemporary business. As for ad performances, as Bedi had previously indicated, there is a problem with visibility. There's a certain amount of political instability that has been in Australia with an election and the uncertainty that followed it. As you know, we're in the midst of an interesting election in the U.S., and there has been some upheaval in the U.K. There's no doubt that, that has had something of an impact on the business in the last quarter. Looking ahead, visibility is a bit of an issue. But I think there's a lot more fundamental, more profound issue, which is, there's a lot of instability in the ad market itself. A lot of advertisers are questioning the return on investment, and we see a particular opportunity being host to a portfolio of premium sites to provide them not only with settings appropriate for their advertisements, i.e., high-quality content, but measurability. And we talk about visibility, of course, but viewability is very important. And it's interesting that there's an angst-driven debate in the advertising world about the viewability of ads. As I've said before, and it's worth emphasizing again, every print ad is a 100% viewable.