Paul Sarvadi
Analyst · SunTrust. Please go ahead
Thank you, Doug. We are pleased to report the solid first quarter results, which demonstrate the strength of our unique business model and the long-term potential for consistent, predictable growth and profitability. We’re also pleased to announce a substantial increase in our dividend today, reflecting our confidence in the future and our continuing commitment to exceptional shareholder returns. Today, I will provide some details behind the successful completion of our year-end transition, which set the stage for continuing double-digit growth and profitability in 2017. I will also discuss volume and price considerations coming out of Q1 that caused us to slightly adjust some of the inputs to our 2017 plan for the balance of the year. Then I will discuss continuing progress on our key initiatives that we expect to extend our competitive advantage in the years ahead. Client retention through the year-end was excellent and validated an encouraging trend for the future. This is the third year in a row that the year-end attrition, which rolls into the worksite employee count in January and February, was below our historical levels of 10% to 12%. In 2015, this metric fell below 10% for the first time, coming in at 9.5%. In 2016, we set another record at 6.8%. And this year, we ended up, as indicated on our last call, between these 2 numbers, at 7.9%. This systemic improvement in client retention is the result of a multifaceted Customer for Life strategy that has taken hold inside the company. Another important outcome of the year-end transition is the pricing of the new and renewed book of business, including all of the allocations related to our direct costs and the markup for our HR services. Our Customer for Life strategy has also paid dividends in this area as pricing on the book of business exceeded our expectation on benefits, worker’s compensation, payroll taxes and HR service fees once the dust settled from the year-end churn. In our business model, client retention represents the most critical and most cost-effective growth driver. This systemic improvement we’ve seen in this trend increases the likelihood of sustaining high growth levels in improving margins over time. The second critical driver to our growth is our sales engine, bringing a new client in both the co-employment model, which we call Workforce Optimization, and through traditional employment bundle called Workforce Administration. Total sales for the first quarter demonstrated strong momentum, coming in at 119% of budget. The total number of Business Performance Advisors was up 13% over last year and our business profiles, which represent opportunities to bid our services, increased 16%. In addition to these nice volume increases, we saw improvement in the percentage of cost converting to business profiles, closing ratios and pricing of new accounts. These improvements are evidence of a maturing salesforce gaining confidence and momentum. The sales teams also making strides in the sales of traditional employment services, both on a standalone basis and in our newly-formed Workforce Administration bundle. The number of opportunities to quote these offerings increased 41% over the last year and an improvement in the demo to close ratio resulted in an increase of 53% in sales. This strong start to the year in sales, combined with the low client attrition rates we are seeing, bodes well for growth over the balance of the year from these 2 primarily controllable factors. In addition, positive trends in pricing new and renewing accounts demonstrate strong execution of our strategic plan. As we move in the second quarter and factor in recent trends, we are adjusting our plan for the balance of the year to include slightly slower growth, offset by better pricing and generally reiterating previous EBITDA in EPS guidance. The one growth contributor outside our control is the net change in existing clients from a gain or loss of worksite employees from new hires and terminations within our client base. This factor has been surprisingly weak so far this year, especially in light of the spike in business owner optimism that occurred after the election. This type of increase in business owner sentiment typically leads to more robust hiring. However, this optimism has yet to translate into worksite employee growth. In fact, as Doug mentioned, net hires in the quarter were actually considerably lower compared to last year. This dynamic caused us to be at the low end of the range per unit growth in Q1 and it is the primary reason we have slightly lowered the growth forecast for the balance of the year. We’ve also tweaked the growth plan to reflect two large mid-market accounts that are coming online a month or two later than previously expected, which will shift the impact to Q3 instead of Q2. In our residual income model, a shortfall in units typically translates into a lower forecast in earnings. However, the success we had in pricing new and renewing accounts has offset the volume variance. This quarter demonstrated a considerable level of resiliency in our business model as two uncontrollable factors, the timing of large healthcare clients and net change in employment in existing clients, created a considerable headwind, while outperformance in key execution metrics overcame the challenges. Now as we continue to work to achieve our third year in a row with double-digit growth in units and profitability, our team is focused on several key initiatives to drive sales, retention and margins to continue this performance in the years ahead. The front of the ship is the growth in the number of Business Performance Advisors and their sales efficiency, and we are on pace with our plan for this year to reach approximately 470 Business Performance Advisors by year-end. Over the last couple of years, we’ve demonstrated an ability to increase the size of the sales force and maintain targeted sales efficiency metrics through effective training programs and successful marketing efforts. Momentum in our marketing programs are continuing to produce leads, with the goal of increasing the amount of time our professional sales team spends in front of qualified prospects. The best measure of this success is the percentage of new sales coming from company provided leads. This metric improved from 23% in 2015 to 45% in 2016, and for the first time in Q1 of this year, exceeded 50% of total sales. This accomplishment is the result of channel partner development, our loyalty programs, client engagement events and our industry-leading digital marketing programs. Our digital marketing efforts continue to gain momentum in Q1, with a 29% increase in unique visitors to insperity.com, and a 54% increase in organic search traffic. We also extended our HR thought leadership position, with a 92% increase in unique blog visitors to nearly 300,000 this quarter. The second prong to our growth strategy is our mid-market sales, focused on accounts with 150,000 to several thousand employees. Over the last few years, we’ve developed the capability to sell significantly larger accounts, which, as we expand this sales team, will provide icing on the cake for our long-term growth. We also have two key technology initiatives we believe will extend our client retention achievements into the future. Last quarter, I explained we are preparing to launch a significant upgrade to our technology platform, serving our co-employment Workforce Optimization clients. This upgrade will provide our Workforce Optimization clients with a robust Human Capital Management user experience as part of the relationship with Insperity. This summer, we will begin to deliver a true HCM platform, adding new features and functionality, expanding and customizing client-specific data collection and reporting, integration of products into modules, a security upgrade and finally, a more HCM like user interface. This platform is designed specifically for our deep integrated relationship with our clients, including new co-browsing and click-to-chat capability, allowing our HR professionals to work even more closely with supervisors and managers at client locations in real-time. We will begin the upgrade with early adopters in this summer and extend this new platform across our client base in the fall. We believe client retention going into 2018 will get a nice boost from this new enabling technology. We also believe this improvement will support one of our other very important long-term priorities of continuing to improve operating efficiency, gain operating leverage and improve margin. The new functionality and interface encourages a collaborative approach between clients, supervisors and managers, worksite employees and Insperity as a human resource department. We believe this level of collaboration will be more efficient and cost-effective. We’re also making progress on another key initiative to drive retention and profitability for the long-term. During the first quarter, we introduced our traditional HR services bundle, Workforce Administration, to the entire sales force. This introduction allowed for a sufficient number of prospects to come to the pipeline to validate the demand, identify process improvements and provide enough information to complete a long-term plan for this offering, which we will do this quarter. For our prospects not ready for a co-employment solution, Workforce Administration offers a premium service bundle of our business performance solutions with the Insperity level of care not found in the traditional employment services space. BPAs now have two great options to convert a prospect into a client, and a new way to address the competitive landscape. We also have seen potential for this offering in keeping clients at renewal in this traditional employment model by reinforcing the Workforce Optimization renewal. So in summary, we are very pleased with our first quarter results, especially considering we overcame some significant obstacles outside of our control, and our plan for the balance of the year is on track and our long-term plan to extend our competitive advantage and continue our excellent performance is in place for the years ahead. At this time, I’d like to pass the call back to Doug.