Paul Sarvadi
Analyst · First Analysis. Your line is open
Thank you, Doug. And thank everyone for joining us this morning. We're very pleased with the record results we’re reporting today and our outlook to extend our double-digit growth and profitability into a third consecutive year in 2017. Our unique business model designed to provide consistent predictable high growth combined with our strong cash flow positions Insperity to continue to provide superior returns to investors in the years ahead. Today I will focus my comments on three primary areas. First, I'll provide some color regarding our record level sales and client retention including our full-year results and our recently completed fall campaign. Second, I’ll fill in the picture of our year-end transition, which determines our starting point for the New Year in both volume and pricing and I will highlight the key initiatives driving our expected double-digit growth acceleration and profitability throughout 2017. Then I'll complete my remarks with a view of our long-term market opportunity in light of a new administration in Washington. 2016 was a record setting year in both new sales and client retention for Insperity, which sets the stage for a strong 2017. For the full-year, new sales exceeded 40,000 worksite employees and client retention reached a historical high of 86%. In our residual income business model, the most important factor to driving growth and profitability is client retention. This 86% record level follows a previous record 84% of client retention rate in 2015, both of which are substantially higher than our historical 80% average for most of the first 30 years of the Company's existence. Our client attrition measured in worksite employees lost due to terminating clients has had a historical pattern of losing 10% to 12% of the worksite employee base in January and February due to the year-end churn of client accounts. The other 10 months of the year have typically average slightly below 1% of the base adding up to our 20% historical attrition rate. The recent improvement in the annual retention rate is primarily due to the lower year-end churn rate, which fell below 10% for the first time in 2015 and 9.5% followed by an amazing 6.8% in 2016. These results are directly related to the business model and strategy changes we made several years ago. A central element of our growth model is to offer a wide array of business performance solutions to support a customer for life strategy. With this strategy, we're able to meet clients at whatever point of need we find them and make multi-product recommendations over time to meet ongoing and changing needs. Our retention results for the recent fall campaign indicate a continuation of this systemic improvement in client retention as we move into 2017, based upon termination notices received and processed in January, combined with expectations for February, we believe we will end up between these two recent record years in a range of 7.5% to 8.5%. Last year, I mentioned two data points in consecutive years was encouraging, but it takes three points to establish a trend. We are pleased to drive home a third-year in a row with this substantial improvement in client retention and we are excited for what that means to sustainable growth and profitability in the years ahead. Our sales results were equally impressive. Our growth strategy is to rely on that consistent predictable sales in our core market segment with clients with less than a 150 employees and allow for our premium to our growth rate to come from sales of mid-market clients with 150 employees to several 1,000 employees, which is a more recently developing segment. In 2016, our core market sales jet engine performed beautifully, finishing the year at a 100% of forecast. These results were driven by a successful fall selling campaign at 104% of forecast making up for the first eight months of the year that were just under budget at 96%. Our marketing program has played a key role in our sales success during this period as sales from leads provided directly from marketing efforts increased from 23% of total sales to 45%. Discovery calls made from marketing leads on average our three times more likely to close than a self generated lead. This lead generation capability is important in our model in order to maintain or improve sales efficiency as we increase the number of BPAs. The number of trained Business Performance Advisors increased 11% of our 2015 and our key sales efficiency metric was maintained at 0.72 sales per BPA per month in spite of adding more than 150 new BPAs over the year. These results also demonstrate the success of our BPA and District Manager Recruiting and Training programs and our capability to grow the business in a systematic and strategic fashion to maintain double-digit unit growth and paid worksite employees. Through our wide array of Business Performance Solutions, we made excellent progress in 2016 expanding our customer base, improving retention, contributing to gross profit and reducing BPA turnover compared to historical levels. Each of these priorities are important to growth and profitability in our model. Business Performance Solutions sales increased 18% in Q4 and 12% for the full-year. In addition, the attachment rate of BPS offerings to workforce optimization sales increased from 38% to 44% year-over-year. Turnover of Business Performance Advisors was 29% in 2016 slightly higher than the 28% level in 2015, but dramatically lower than historical levels in the mid 30%. This improvement in our business model is critical to growing the sales organization at the right rate and efficiency to control cost and optimize profitability. We ended the year with 418 total hired BPAs and 394 trained BPAs up 12% year-over-year allowing us to enter 2017 in great shape to drive core sales. We will continue to grow the BPA staff throughout this year, targeting approximately 470 BPAs by year end. For 2017, we see a different growth pattern emerging compared to 2016 as core and mid-market sales are expected to cause an acceleration in our growth rate throughout this year. This acceleration is evident in our worksite employee growth guidance beginning at 10% to 11% in Q1 and averaging 11.5% to 13.5% for the full-year, which implies ramping up to about 13% to 15% by Q4. These numbers are achieved by simply applying the math from the starting point for paid worksite employees in January to the recent results and sales efficiency and the number of trained BPAs combined with the timing of enrollment of mid-market accounts that was sold late in 2016. The nature of our mid-market segment includes a much longer sale cycle, multiple buyers and influencers and the complexity requiring a high level of customization. These factors make mid-market sales more unpredictable after the timing of the sale and implementation and can affect short-term comparability in the year-over-year worksite employee growth rate. For example, in 2016 our unit growth rate started out over 14% in Q1 due to the full quarter effect of a large client with 2,100 employees paid for the first time in December 2015. The growth rate declined slightly throughout 2016 as the year progressed to 11.5% in December on the anniversary of the addition of this large account. During this fall campaign, we saw two marketplace reactions that we believe were due to the uncertainty around the election, which slightly lowered our starting point in paid worksite employees for 2017. First, we saw some delay in mid-market buying decision and second we saw weakness in the net gain from existing clients between layoffs and new hires that Doug mentioned early. This weakness continued into January with a net loss of approximately 1,400 worksite employees eliminated from the expected starting point. In our residual income business model, this reduction from this uncontrollable factor takes out just under 1% from the year-over-year growth rate for the first quarter and the full-year 2017 from what we would have otherwise expected. The timing of the sales and enrollment of mid-market accounts over these two periods also contributes to the difference in growth pattern in 2016 versus 2017. We closed a number of mid-market accounts near the end of 2016 which are scheduled to roll into the paid worksite employee count in Q2 of 2017. The election-related delayed buying decisions made for a tougher first quarter comparison over last year, but contribute to the acceleration of our year-over-year growth rate throughout this year. Our key initiatives for 2017 are also expected to support our growth. Two of these initiatives related to continuing upgrades to our technology platforms for both the co-employment and traditional employment offerings. Over the last several years, we have increased our technology development capacity and continue to develop our cloud-based co-employment platform to support our flagship workforce optimization solution. Our objective was to reach a point in functionality, flexibility and usability for our PEO clients to offer a more complete human capital management experience within the co-employment model. This year will be rolling out a new user interface capping off several years of developments to deliver on that promise. In order to deliver our true HCM experience, our platform needed enhancements in a variety of areas including adding features and functionality, expanding and customizing client-specific data collection and reporting, integration of products into modules, a security upgrade, and finally, a more HCM like user interface. Major progress in each of these areas has been achieved and the final piece of the puzzle is scheduled to fall into place as we upgrade the user interface mid-year 2017. We believe delivering a true HCM experience within our workforce optimization bundle is a real game changer. Historically, in spite of providing a tremendous technology cloud platform for workforce optimization clients, we were unable to support a claim of providing a true HCM experience. This changes once our upgrade is completed later this year. HCM within our workforce optimization solution has several unique advantages leapfrogging the competition. These advantages include a much shorter and more effective implementation and ongoing support to actualize the benefit of an HCM solution. Our history of providing software with a service, real HR professionals helping to get the most out of technology deployed is a major differentiator in the marketplace. We believe our workforce optimization offering including this new HCM experience will provide a clear competitive advantage in ease of implementation and speed of execution for our clients compared to competitive offerings. Now the second major initiative for 2017 also involves a technology upgrade and a software with a service bundle however, in the traditional employment space. Our workforce administration bundle including HCM software, payroll service, time and attendance, online HR support and optional brokered benefits is also ready for expansion this year. This bundle was originally piloted in our mid-market space, built on a software platform acquired through a code purchase and further developed internally. Last year, we partnered with another provider to get an instant upgrade to the technology platform, improving our competitiveness in the mid-market and allowing us to offer this traditional employment bundle in our core market for the first time. We introduced the workforce administration bundle in a soft launch during this fall campaign and this new offering seems to have struck quite a cord in the marketplace. The results were so positive we included extensive training of the entire BPA team at the annual sales convention in January in order to extend this offering across the country. We are optimistic regarding this new offering because of the variety of ways this can positively affect our growth model. This offering is like a silver bullet supporting each of the priorities that are outlined a few minutes ago. For our prospects not ready for our co-employment solution, workforce administration offers a premium service bundle of our business performance solutions with the Insperity level of care not found in the traditional employment services space. BPAs now have two great options to convert a prospect into a client and a new way to address the competitive landscape. We also see potential for this offering and keeping clients at renewal in this traditional employment model or by reinforcing the workforce optimization renewal. We expect sales of this new premium services bundle of business performance solutions to contribute nicely at the gross profit line and may provide some upside to our gross profit per worksite employee per month metric. The last topic I would like to discuss today is our view of our long-term market opportunity in light of a new administration in Washington. We believe we are likely [Audio Dip] from expected policy changes on the horizon. We've already seen a real uptake in the settlements in the small to medium-sized business community just from the possibility of lower tax rates and more positive support and attitude towards business. We've not seen corresponding action in hiring yet, but we have normally experienced a stronger labor market when business owner sentiment improves. There's also is the issue of Obamacare, which is on the table again and changes in this area will require businesses to respond accordingly. Our track record of stability and compliance in providing valuable benefits to clients and worksite employees is typically seen as an excellent alternative to figuring it out on your own just like we saw over the healthcare reform implementation period. We will encourage prospect and clients to focus on their profit opportunities and leave the government compliance to us. We also seen a possibility of a real battle for talent in the years ahead if GDP growth accelerates in the labor market tightens, increasing the need and demand for our services. We are uniquely positioned to help companies run better, grow faster and make more money in this environment. In summary, our total shareholder return over the last several years has been extraordinary, and we are confident strong demand for our services combined with disciplined execution of our strategic plan will allow us to continue on an excellent trajectory for the feature. At this point, I’d like to call - I’ll pass the call back to Doug.