Jingbo Wang
Analyst · CLSA. Please go ahead
For today's teleconference agenda, I will first report on Noah's overall performance in the second quarter of 2021, the development of major business segments and the progress of our key strategic projects. Next, I will walk you through Noah's changes and strategies from product-driven to client-oriented. Then we will invite our CFO, Mr. Qing Pan to introduce the quarterly financial information followed by a Q&A. With a continuous adjustment of regulations, the compliance cost of the financial industry has increased. While compliance has become a matter of life and death for financial institutions after an eight quarter transformation, Noah has not only distributed zero new non-standardized private credit products, but also a 100% completed the early or unscheduled redemption of private credit assets in our AUM in this quarter since the transformation. Noah has exited RMB32 billion of private credit products and completed distribution to clients. In the first half of 2021 with a promotion of the Noah Triangle Service Model, we achieved the fastest growth in our Diamond and Black Card clients since the transformation. With a strong support of our clients and the efforts of all Noah employees, we have completed the transformation and maintained a year-on-year steady growth in the second quarter. In the second quarter of 2021, Noah reported net revenues of RMB900 million, a year-on-year increase of 20.3%, while the non-GAAP net income attributable to the shareholders reached RMB340 million, a year-on-year increase of 7.5%. As of June 30, Noah has realized a total non-GAAP net income of RMB800 million, representing 66.7% of the full-year guidance ahead of planned progress. In terms of core business data, transaction value in the second quarter was RMB25 billion, up 16.6% year-on-year specifically. The transaction value of private secondary market funds was RMB7.7 billion, up 7.6% year-on-year, mutual funds were RMB9.4 billion, down 13.3% year-on-year affected by the overall market performance. It is worth mentioning that the AUM inflow of private equity fund-of-funds managed by Gopher was RMB6.5 billion, 2.57x that of the same period last year. Our performance in the overseas sector also rebounded well this year. The net income of the overseas sector was RMB230 million, a year-on-year increase of 23%, overseas AUM was RMB27.9 billion, up 7.4% over the end of the first quarter of 2021 accounting for 17.1% of the group's total AUM. At the beginning of this year, we once again, decided to focus on high net worth and ultra high net worth clients as our core client base. I am glad to report that as of June 30, 2021, Noah has 6,386 Diamond Card clients, an increase of 12.3% in the first half of 2021 for – 1,482 Black Card clients, an increase of 18.7% in the first half of 2021. This is the fastest growing quarter of Diamond and Black Card clients since Noah's transformation. Our core clients’ activeness continued to improve year-on-year in the second quarter of 2021. The total number of active clients, including mutual fund-only clients exceeded 20,000, a year-on-year increase of 38%. The number of active clients, excluding mutual fund-only clients increased by 39% year-on-year in the second quarter. The number of active clients of mutual funds increased by 36% year-on-year. Noah is committed to the transformation from product-driven to client-oriented. Under the Supernova Relationship Managers’ Communications Quantitative plans, the completion rate of the monthly communication between relationship managers and clients has reached 98%. By serving our core clients with the Noah Triangle Service Model and through our digital transformation, we can provide suitable products and services to the right clients at the right time on the premise of better insight into client needs. In the past, relationship managers were guided by product sales. Now the change is to adhere to screening and identifying accredited investors adhere to comprehensive and higher compliance vendors and meet client's key wealth management needs in the correct way. At our wealth management headquarters, we on one hand established a client identification system to accurately identify clients, proposed client business strategies and formulate plans, while on the other hand, we improved the talent density in local branches through the identification, screening, training and examination of where this rose in the Noah triangles, so as to realize the transformation from sprinkler irrigation to drip irrigation. Our client oriented philosophy helps us serve our clients more accurately and efficiently. With new blood coming in, our frontline talents are undergoing the survival of the [indiscernible] process all the time. In 2021, Noah ramped up the recruitment of relationship managers, adding nearly 200 new team members in the first half of the year. The turnover rate of elite relationship managers maintained an industry low of 1.7%. During the transformation, we have also made a new organizational design for our Wealth Management segment from the past organizational structure of focusing on product promotion to today's new organizational structure and business scenarios focusing on client's experiences and needs as well as customized solutions. As of June 30, 2021, Gopher's AUM was RMB155.9 billion stabilized and recovered. We have achieved the milestone of the dealer AUM of non-standardized private credit products. We feel very lucky that this has also given us time and space for reform. Our actively managed funds have posted varying degrees of growth of which the AUM of public securities was RMB11.1 billion, an increase of 5.5% over the end of the first quarter, the AUM of private equity was RMB127.7 billion, an increase of 4.8% over the end of the first quarter. Gopher's target strategy products are also among the key strategic focuses of the group. As of July 16, both Gopher's fund one – growth fund one and balanced fund one have achieved the target investment return and outperformed the comparable market indices. Prudent products have also been launched. PE co-investment in hedge funds Series 6 will also be launched soon. Hedge funds Series 5 focusing on growth and mature projects while partially giving consideration to the layout of some early projects has completed its investment ahead of the schedule. Like the group, Gopher's transformation is also client oriented. Firstly, Gopher has established an investment research team of 39 members, who governs the research and development, the macro strategy team, the credit rating department and corresponding industry team. Secondly, Gopher endeavors to delve into the client portrait of investing in Gopher products. Based on client needs, Gopher's portfolio management reports have been revised and optimized with more detailed and readable content, which have obtained positive feedback from clients so as to drive the governance of portfolio management data and create a digitalized investment management process and systems. In the second half of 2021, we will continue to expand the AR, SR, FR teams and improve the quality of client marketing activities. First, we build multilevel Noah triangles centered on clients with one account representative plus one fulfillment representative plus several solution representatives for collaborative teamwork. ARs, as account managers are responsible for client origination, providing comprehensive asset allocation services for clients and maintaining client relationships. SRs, as product experts are responsible for providing clients with product introduction and solutions. FRs, as delivery experts are responsible for providing clients with integrated portfolio reports and interpretation services. Second, we will implement matrix management from the group to local branches, making sure that each layer performs its own duties from strategic planning to market planning and from quality control to compliance quality control so as to improve the quality of deliverables. The transformation we are implementing is to make organizational design with clients as the center due to new business scenarios with survival as a bottom line, identify, evaluate and distribute values based on data and promote the implementation of transformation with organizational capacity building. The transformation follows the method of easy first, difficult later from the group to business segments. We will determine the transformation milestones and key inspection points at each stage and specify the transformation map. We will adhere to the philosophy of client and future-oriented. Given the inevitable homogenization of standardized products, our services must be more targeted and client oriented. At the same time, we will pursue long-term sustainable development, give up the short-term interests and strive to become an industry leader in terms of compliance business operation, taking survival as the bottom line. We will input thinking framework, methodology and management actions for capacity building. In terms of human resources, we will base our evaluation on a value created and distributed by the employee. Noah’s new ranking and qualification system has been released and implemented. The ranking of employees have been completed through post weighing, person post matching, post the determination by responsibility, salary determination by post, post the salary linkage, et cetera. Noah encourages two-way movement of rankings and post retention. We have established a qualification system for professional posts covering the whole talent management life cycle of selection, education, employment, retention and retirement, broadening the career development channel of employees and optimizing the salary system. Two-thirds of our staff in key posts have benefited from the salary increase at this time, which contributes to encouraging and retaining core employees and driving the growth and development of all employees. In the mid-term employee experience survey in 2021, 83% of the employees believed that the company's objectives and missions are clearer than last year. The process of transformation has also deepened our understanding of the business. We provide financial products mostly for high net worth and ultra high net worth clients, provides family trust, insurance, family office and other services around client motivation, conduct marketing events based on client emotions, hold various client activities in line with their needs and make structure changes centered on empowering the frontline, all of which are based on compliance and digitalization of benefit. We believe that with the planning of Noah's new headquarters buildings, our client reception interface and visiting experience will be greatly improved in the future. We also plan to comprehensively improve and rejuvenate Noah's brand image to show a side of Noah with more use, energy and warmth to better serve our clients and further empower our frontline. Long-term and sustainable developments have always been held high by Noah. The sustainable development committee of Noah Holdings has established the groups’ sustainable development structure to enhance the ESG awareness. In May 2021, Noah released a declaration on carbon reduction. We are committed to the principles of sustainable operation to actively engage in responsible investment and set short, medium and long-term carbon neutrality goals. Currently, nearly two-thirds of Noah's employees are female. I also signed the Women's Empowerment Principles of UN Women's creating opportunities for women to hold management positions and helping more women's improve their economic ability. We look forward to a better tomorrow for sustainable wealth management and asset management industries. Now, our CFO, Mr. Pan Qing, will introduce to you the 2Q 2021 financial data in detail. Thank you.