Gary Swidler
Analyst · Barclays. Please go ahead
Sure. So, I think as you know, if you kind of look historically when we roll out new features that are focused more on monetization or we’re focused on optimizations, you do see a particular bump in the quarter, where we roll it out, from a net ads perspective. And so if you’re looking at Q2 at the high number of subs that we added at Tinder, you can see that’s been driven by the iOS optimizations that we did, the merchandising changes that we did. We’ve rolled that out now in Q3 on Android. We talked before I think about how android doesn’t quite have the same impact as iOS. when you roll out something new like this, but we’re seeing in our guidance for Q3 on net ads that there is still a nice lift from kind of normal levels in Q3 that we’re expecting when we’re guiding to north of 400. So, you can see the impacts there of those changes in Qs two and three. At the moment, we don’t have a plan to do something that we think would have this kind of impact in Q4. So that’s why we’re expecting a smaller number of net ads in Q4 than we’ve seen in the first three quarters of the year. And so I think you’re right, your math is, we’ve got it to 1.06 million for the year if you add up the quarters, choose one, two and the guidance for three, you end up with a smaller number in Q4. however, it’s also important to note that we’ve rolled out some new al a carte features and we’ve been adjusting pricing and the percentage of gold subscribers is increasing. So, a lot of people like to focus just on subscribers, but as we often say, it’s a revenue focus at Tinder, not just the subscriber story. And so the subs is a piece of it, but we’re also focused on driving ARPU higher, which we’ve been able to do and we’re expecting to have a solid year-over-year growth in ARPU in Q3 and Q4 as well, which will drive improved revenue at Tinder. So, that is the other piece of it. We’ve just rolled out these two new al a carte features that Mandy mentioned. I think you’ll see some lift on the ARPU side as you see the results for Q3 and Q4. Anything else, Ross? Otherwise, we’ll move to the next one.