Earnings Labs

Match Group, Inc. (MTCH)

Q3 2018 Earnings Call· Wed, Nov 7, 2018

$36.96

-0.15%

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Transcript

Operator

Operator

Good morning. And welcome to the Match Group Third Quarter 2018 Earnings Conference Call. All participants will be in listen-only mode [Operator Instructions]. After today’s presentation, there will be an opportunity to ask questions [Operator Instructions]. Please note this event is being recorded. I would now like to turn the conference over to Lance Barton, Senior Vice President of Investor Relations. Please go ahead.

Lance Barton

Analyst

Thank you, operator, and good morning, everyone. I’m joined on the call by our CEO, Mandy Ginsberg and CFO, Gary Swidler. They will review the third quarter investor presentation that is available on our IR Web site and then will open it up for questions. But before we start, I’d like to remind everyone that during this call, we may discuss our outlook and future performance. These forward-looking statements may be preceded by words such as, we expect, we believe, we anticipate or similar statements. These statements are subject to risks and uncertainties, and our actual results could differ materially from the views expressed today. Some of these risks have been set forth in our earnings release and our periodic reports filed with the SEC. Now, I’ll turn the call over to Mandy.

Mandy Ginsberg

Analyst · Jefferies. Please go ahead

Thank you, Lance and good morning everyone. At the outset, I think it’s worth pointing out that this was our fourth consecutive of year-over-year top line growth, exceeding 25% and we are in pace for full year revenue growth of about 30%. As we have discussed previously, the comps do get tougher for us starting in Q4, since our last year’s Q4 was the full quarter attributable, but we have a lot of exciting of what's happening at Tinder and across the portfolio that I will talk about today, which I expect will enable us to continue driving our growth for 2019 and beyond. And Gary is going to talk you through the details on our financial performance and outlook. So with that let’s start with Tinder on Slide 4. Tinder remains the center piece of our growth story. Direct revenue at Tinder was up nearly 100% in the third quarter compared to last year and subscribers grew 61% and ARPU rose 24%. Even though we launched Tinder Gold over a year ago, it continues to have a meaningful impact on the business. More than 60% of the 4.1 million subscribers on Tinder are now Gold subscribers, up from 50% plus in the second quarter. One strategy to increase Gold subscriber penetration is to add more features to Gold subscription package, making it even more compelling to our users. In early Q3, we started testing Picks, which is an incremental feature that we introduced as part of the Gold package to enhance our subscription. Picks provide Gold subscribers with a personalized daily list of interesting users. We rolled Picks out to all Tinder users in September. This has helped drive more users to sign up for Gold subscription level, leading to an increase in ARPU since Gold comes at a…

Gary Swidler

Analyst · Jefferies. Please go ahead

Thanks Mandy. We had a phenomenal Q3 and I am going to review the details of our performance and then provide our outlook for Q4, as well as some preliminary thoughts on 2019. So let's jump right in. On Slide 10, you can see that average subscribers reached nearly 8.1 million in Q3, up 23% year-over-year. North America grew average subscribers 18% and international 29% year-over-year. Tinder's rapid growth has a bigger impact on our international business, because it’s a bigger piece of the pie internationally. Tinder drove our growth again this quarter with aggregate stability at our other brands. Tinder added 1.6 million average subscribers year-over-year, a 61% growth rate and 344,000 sequentially. Tinder's sequential subscriber growth was stronger than we'd expected as Gold continued to power the business, Picks enhance Gold's appeal and product optimizations began to bear fruit. Tinder Gold helped by Picks drove Tinder ARPU up 24% year-over-year and overall company higher by 6% year-over-year, up $0.03 to $0.57. ARPU expanded both domestically and internationally. International ARPU is unfavorably impacted by strength in the U.S. dollar compared to certain international currencies. On a constant currency basis, international ARPU would have been up 11% to $0.57. On a constant currency basis, Company ARPU would have been up $0.04 or 8%. Looking to Slide 11, you can see that the subscriber and ARPU growth led to total revenue of $144 million for the quarter, year-over-year growth of 29%. Excluding FX impact of $8 million, total revenue would have been $452 million, 32% year-over-year growth. We demonstrated strength in direct revenue in Q3 with growth of 31%; North America grew direct revenue 25%; international, where Tinder comprises larger portion, was up 38%. One stop to spot was indirect revenue, which declined 7% year-over-year. We had a decline in impression…

Operator

Operator

We will now begin the question-and-answer session [Operator Instructions]. The first question comes from Brent Thill with Jefferies. Please go ahead.

Brent Thill

Analyst · Jefferies. Please go ahead

Mandy, as you think about the non-Tinder brands going forward. What growth do you expect for that portfolio as we head into 2019? And I had a quick follow up for Gary on the softness in the fourth quarter guide. If you could just parse out how much of that impact is external rather than any fundamental slowdown in the business? Thank you.

Mandy Ginsberg

Analyst · Jefferies. Please go ahead

So, the first part of the question, we’re seeing nice strengths at Pairs in Japan, which we’ve talked about in OkCupid and POF. And in terms of the future upside and where we see opportunity. We talked about Hinge which we're excited about and plan on real investment, both on the marketing and product side. And then smaller brands like Chispa where we see real opportunity to address a different demo. And then our time has been this underserved audience, particularly in Europe where we think there is opportunity as well. When we think about -- it’s really under three buckets; the first one is new products, and Hinge is an example of that and some of the other incubators that we’ve talked about in the past; new demos, which is like the Chispa example; and then new geos, which Pairs is an example, but we’re also -- we think that the international market is very promising. We’ve learned a lot about those markets in the last couple of years, particularly with Pairs strength and Tinder strength and understanding dating dynamics in those markets. And we think that that’s still a relatively under-penetrated part of the world, particularly in Southeast Asia and South America. And think there is real upside in these markets as social norms are changing. And the last thing I'd point out is that the Match and new Picks is part of our portfolio, despite the fact that we are being prudent in reducing TV spend and we’re not seeing efficiency. We think we can get those businesses back to growth after 2019.

Gary Swidler

Analyst · Jefferies. Please go ahead

And then Brent if you talk about what we’re looking at in Q4. We don’t consider it to be a negative at all. In fact, we look at it at the top end of our range, which as you pointed out in lot of your reports we’ve been doing better than the top end of our ranges. But if you look at the top end of the range, I think we’re trying to achieve that 19% year-over-year growth. So while it’s not as strong as the growth we’ve achieved the last three, four quarters as Mandy pointed out, we’ve got tough comps from Tinder Gold over that period of time. So now that we’re back to a more normal period, 19% growth is top end still looks pretty good to us and we’d be excited to deliver that. So we feel good about how we’re positioned. If you take the top end of the range of $450 million and you add that from a revenue perspective to what we’ve done so far, you end up just slightly above the top end of our range for the full year at $1.723 billion. So, we feel good about delivering beyond the top end and remembering of course that we’ve raised the guidance range for the year twice as the year has gone on. And that’s all despite a good amount of FX in the back half of the year. Since we guided last time, we have about $6 million of additional FX impact on that Q4 number. So, despite that FX impact we still feel we’re positioned to deliver strong guidance in Q4 and for the year as a whole. So when we look at how the business is performing, we’re very pleased. It’s not organic slowdown or any other organic effects that you'd be concerned about. The business is performing very strongly. There is some FX, which obviously we can’t do anything about other companies are facing the same issue. And I think if you look at year-over-year probably going to be about $8 million of FX effect in Q4 on a year-over-year basis. So, that’s the external impact.

Operator

Operator

The next question comes from Douglas Anmuth with JP Morgan. Please go ahead.

Douglas Anmuth

Analyst · JP Morgan. Please go ahead

I have two questions. Can you talk about the adoption that you’re seeing in Tinder Picks relative to the early trends you saw at Gold last year? Just how should we think about the potential impacts on both net adds ARPU in 4Q and as you go into 2019. And then just second on the special dividend hoping you can just elaborate a little bit more online as to right time, talk about your thought process there. And just in terms of your special dividend versus obviously continuing with the share repurchase program that you have been doing? Thanks.

Gary Swidler

Analyst · JP Morgan. Please go ahead

Thanks, Douglas. It's a little hard to hear you. So I'm going to repeat the questions. The first -- the second one was actually about the dividend and why now and how we think about it. I'm going to take that one first and the other one was on Picks and what we're seeing on Picks. On the dividend, which I tried to go through in my script in as much detail as I could about our thought process related that, obviously, something we've been thinking about for a long time. We thought about carefully. For a while now, a number of quarters we've been getting questions, from investors, from analysts about capital allocation, what are you going to do, your leverage levels are down and how are you thinking about that. It's a constant topic that we hear about all the time. And I think we've been pretty clear. We've been looking at M&A opportunities around the globe. And we've considered some fairly seriously. But we haven't found one that we thought made economic sense. And seller expectations are very elevated, the market has been at high levels, and we decided not to stretch for those M&A opportunities. And so we built a lot of cash, the business is extremely cash generative. And we ended a quarter about $400 million. Fourth quarter is an even stronger cash flow quarter for us. We're probably sitting around $460 million of cash right now. So the questions are going to be loud again. But what are we going to do with the cash? And as we look at it, having not accomplished the major M&A deal, we spent a modest amount on Hinge, but other than that, we haven't really done anything on the M&A side to this point rather than sit…

Operator

Operator

The next question comes from Ross Sandler with Barclays. Please go ahead.

Ross Sandler

Analyst · Barclays. Please go ahead

Gary, one quick follow up on the answer you just provided. So, can you just walk us through the package mix at Tinder? How many of the subs there are these six months rolling programs or 12 months versus the monthly. And there is a dynamic, just to be clear, that will drop low 200,000 for 4Q and then rebound to 200 to 250 as we get into 1Q. Just want to clarify that. And then second question it looks like Facebook has introduced the dating product into a second market recently and this is the first call we've had since the initial market launch. So just any update on what your thoughts are on that product and the competitive environment. Do we still perceive this to be largely benign? And then on the guidance, you mentioned some changes at TAM impacting 4Q. So just elaborate on what those changes were? I know you guys recently signed a partnership with Google. So just what's the ad opportunity going forward with all these changes happening on the ad side? Thank you.

Mandy Ginsberg

Analyst · Barclays. Please go ahead

Ross, let me take Facebook first and then Gary can follow up with the others. So basically as you mentioned launch in Columbia. Columbia is a pretty small market for us. That said, Tinder is still the number one dating app there in terms of both downloads and revenue and we've been looking pretty closing, obviously, at all the metrics pre the Facebook launch in Colombia and post. Everything from downloads, activity engagement, new users and we have not seen any impact on the business. Like I said, it's small but we still don't see any impact. We're keeping a close eye on the product, both from an advantage point of consumers down in Colombia, as well as keeping an eye on what Facebook is introducing in the product. And really nothing changes our view, I mentioned a couple of quarters ago. So not surprising that we don’t see an impact in Colombia just because we said we don’t think Tinder users are going to lead Tinder to go to Facebook. We also think that our business was -- we have 1,500 people around the globe and our single focus is really on this category, which we think gives us an advantage, enables us to compete, not just with small players in this pretty fragmented market but also with large scale players. So, we feel confident.

Gary Swidler

Analyst · Barclays. Please go ahead

I think on the fan question, Ross, let me just take that one. You got away with the Facebook. I think a couple of things. One, we’ve gotten some attention for what we’ve done with Google on the ad side. We did it in Europe to use their tool on a piece of our direct programmatic sales. So it’s a small piece of ad tech with Google. It’s not a fundamental change, doesn’t really impact our fan relationship. So I think people maybe are reading a little bit more into that than they should. With fans specifically, we had a very favorable economic arrangement with fan for a while. They had the ability to alter that arrangement if they so chose, and now they have chosen to make some alternations to that and reduce some of the economic attractiveness to us of that arrangement. And so we have different options to try to offset that, and we’re trying to figure out what, if anything, we want to do to try to offset that. There is obviously the other players in market we can go with, there is other things that we can do. So we’ll see what’s going to happen and you’re seeing some of that impact in Q4 and obviously, our plan is to try to find ways to offset that impact as we turn the corner into 2019. On the Tinder subscribers, a couple of things. One, I would say it varies by channel, by platform, whether it’s iOS, Android, once a precise breakdown is in one monthers versus six monthers versus 12 monthers. But one monthers do tend to be very heavy just given the demographic. I would guess, it’s an 80% one monthers 20%, 12 and six monthers if you want to look for an average,…

Operator

Operator

The next question comes from Dan Salmon with BMO Capital. Please go ahead.

Dan Salmon

Analyst · BMO Capital. Please go ahead

Maybe one for Mandy one for Gary. Mandy, just to build on what we just came off of -- couple of specific comments about Facebook's products in Columbia and your relationship with the modern advertising basis. And obviously you advertise on their properties for your product, so it's a dynamic relationship. Just high level, how are you thinking about that these days as these changes in the marketplace continue to evolve? And then Gary, you reiterated the view that you can still get to 40% plus margins eventually. When we look at Tinder and see the branding campaign there. Is that something that you anticipated along the way? Is that view to 40% margins changing certain things, looking a little better, a little bit worse, would love to just hear you expand on that a little bit more. Thanks.

Mandy Ginsberg

Analyst · BMO Capital. Please go ahead

I'll take the Facebook questions. We've had a long relationship in history with Facebook in a couple of different areas. The first one is we advertise on their platforms with businesses, particularly like Match and Meetic. If you look at across all of our companies across the Match group portfolio, it's still a pretty small percentage of our registration, like around mid single-digits. So there's not a lot of dependency there and we're continuing to advertise. And until it doesn't make sense, we will continue to do so as these platforms are reached to reach potential new users. On the product side, in the past there has definitely been more connectivity between Facebook in particular businesses like Tinder where the only way over a year ago to sign up on Tinder was through Facebook. And we have looked hard at the dependencies, especially as Facebook announced they're moving into dating to make sure that we do not have those dependencies. And across all of our platforms, we know offer all users the ability to sign up through SMS or through an e-mail. And I talked about a couple of quarters ago that people coming into Tinder, more than 75% of them are opting to sign up through SMS. And so we don't see a lot of concern in those dependencies. And the last one, which we've talked about before is that Facebook audience network and the relationship we've had in the past. And for now it's working and there's lots of other opportunities and partners that we can work with. And so we don't really see much of a dependency. And so for right now, I think a little bit wait and see and we'll continue to manage and run the relationship until it makes sense -- it doesn't make sense for us in those areas.

Gary Swidler

Analyst · BMO Capital. Please go ahead

Dan, on the margin question, I've got a lot of confidence that we're going to get this business to 40% or better margins over time. I think there's tremendous operating leverage, particularly at Tinder where the margins are going to be very, very strong over time. They're strong already. So I feel that good about it. Our job is to make these tradeoffs between longer term investments that might be hurtful to margins but long-term beneficial verses not. If you look at Hinge, for example, that's the place where we're going to invest significant dollars in 2019. And it's going to hurt margins but we think there's massive long-term opportunity there and we want to invest into that. So, that's our job is to make those allocation decisions and we're going to keep doing that. If you look at '18, we had significant -- we're on pace to have very significant margin expansion, probably 2 points, which is more than we had expected this year. So we're over delivering in 2018. I think 2019 is going to be more modest than that. But again, we've got to balance out the opportunity with Hinge, the opportunity Pairs, new brands that we're working on that we think there's real opportunity with that we'll invest in. We've got a number of different things that we're trying to do on the investment side. So that's who we've been entrusted to do. We obviously take that seriously but long-term feel extremely confident that we can get this business to 40%. It's just going to be a question of what the pace is. And again, I think it was faster in '18 and we'll see what '19 brings and we'll certainly guide more specifically on that when we get to our next call. The only other thing I want to add, Dan, is on Tinder specifically what you asked about, marketing campaign, the brand campaign was expected. All of Tinder's marketing spend in '18 we had anticipated. We knew Q3, Q4 were going to be heavy marketing spending quarters. So there is no surprise there different than the pattern that we normally do from a marketing perspective maybe, but we had fully expected that. I would say that at Tinder as we turn into '19, I will be surprised if marketing expense grew faster than revenue. I think more likely than not, it's going to grow slower. We've got a lot of international opportunities at Tinder and we'll see if we can drive that with marketing if we can, we would spend into that. But I would expect that that trend will be such that marketing spend at Tinder will start to come down as a percentage of Tinder's revenues.

Operator

Operator

The next question comes from John Blackledge with Cowen. Please go ahead.

John Blackledge

Analyst · Cowen. Please go ahead

Just on Hinge, how many subs did you have in ending the third quarter and how should we think about the potential for Hinge sub adds with marketing investment next year. And just longer term thinking about Hinge, if you can frame it up a little bit more. And then just on Tinder, any thoughts on potential release from app store fees or take rates? Thank you.

Mandy Ginsberg

Analyst · Cowen. Please go ahead

So Hinge is pretty early in its monetization and so it has a small number of subscribers. In terms of where it sits into the portfolio for us, we think it addresses a great gap in the market. If you think about -- when Tinder came into the market six years ago, it brought whole new audience of young users, in particular college age users. And as they start to age and they're now in their mid-20s and getting a little bit older, having a product that’s oriented to serious but in mid to late 20s, I think it is really compelling for us. And then I'd say we're excited about the growth of Hinge. We've seen great download growth, which you've all seen and also phenomenal user growth. And the plan right now is that we are going to be investing in marketing, because for Hinge despite the fact that like New York, for example, there is very, very high awareness, there are so many places around the country where there is low awareness. And we know when people hear about it and try it, they love the product and it get that flywheel going in terms of word of mouth marketing. So it's a combination of really making sure that that young audience is aware and making sure it exposed to places where it's just not as much awareness of Hinge. In terms of monetization and subscription growth, the plan is that as we start investing in marketing in Q4 and really drive that growth into next year, we're also going to start testing and getting a little bit more aggressive with monetization probably into next year.

Gary Swidler

Analyst · Cowen. Please go ahead

And then the question on app store. John, obviously, there is a lot of noise out there from other companies about the 30% take rate by Apple and Google, and trying different things on that front. We have a very mutually beneficial relationship with Apple and Google. And we've been leaving with the 30% for a while. Obviously, we'd love that number to be less. We have lots of conversations with them. And we're watching all these developments carefully and we'll see what happens. But right now, all of our go forward assumptions are that the 30% or roughly 30%, because you get a little bit benefit for some longer term subscribers. But that roughly 30% continued. It's obviously a huge number for us. I mean, when Tinder on page view 800 plus of revenue this year, 30% to $240 million and then you got all of our other businesses as well. So a cut in that 30% rate would be a massive benefit to our bottom lines. We're incredibly mindful of that but right now our assumptions are that that continues to be the case and the fee remains at 30%.

Operator

Operator

The next question comes from Eric Sheridan with UBS. Please go ahead.

Eric Sheridan

Analyst · UBS. Please go ahead

Maybe coming back to Tinder, you obviously are using product development to tease out engagement and also tease out adoption of monetization at higher levels going forward. Could you just help us understand a little bit of what you’ve learned in the back part of the year on balancing engagement versus the monetization and how that feeds into thought process around '19, around things like product development versus maybe exploring pricing power in the business model overtime. Thanks guys.

Gary Swidler

Analyst · UBS. Please go ahead

I think as we’ve talked about with Tinder all the time, we view it as a product driven business. And there is a lot of different things that we try to accomplish with the product but driving user growth and driving engagement are at the top of the list. And most of the work that we do around Tinder is focused on driving users and drive engagement, and we’ve been very successful at that. And so it doesn’t get quite as much focus from analysts and investors as the monetization features do. But it’s a bulk of where we spend our energy. So you got things like loops, you got things like the feed, which we talked about today. All those things are designed to continue to improve engagements and make matching more successful and to get feel better outcomes and get them to engage in the product. Mandy talked about today how important it is to Tinder to get matches on day one, matches on day one lead people to have greater satisfaction and to stay in to be retained. So those are all things that we spend a lot of effort and time on. And the revenue features are a small piece of what we do but obviously critically important since that’s how we make money. And if you look at this year, most of the work was done on user and engagement features with Picks being the primary one on the revenue side. I would expect that there might be some balancing out of that as we get into 2019, because we’re going to have some smaller revenue features. And so we’ll have several more regular cadence of smaller revenue features over the course of the year, as well as a number of features designed to driver users and drive engagement as well. So, you’re going to continue to see rapid product momentum at Tinder. It's a story about velocity next year, I think, in terms of both user focus, features, as well as monetization features. We do still have pricing power at Tinder. We’re still very early in dynamic pricing and testing price elasticity. We need to do that more on country-by-country basis, as well since Tinder is in pretty in much every country in the world. We need to get more sophisticated at that. So we see a lot of opportunity to do that as we turn the corner into '19. And we will make progress in that but we’re very early and we’re studying that all very carefully. But I would expect you’ll see continued upward movement in Tinder’s ARPU as you go into 2019, not nearly where it was over the last four, five quarters, but you’ll still some nice growth in Tinder ARPU.

Operator

Operator

The next question comes from Kunal Madhukar with Deutsche Bank. Please go ahead.

Kunal Madhukar

Analyst · Deutsche Bank. Please go ahead

Two, if I may. One related to the specially cash dividend and the other one on the Tinder U. On the special your cash dividend, I want to better understand that rationale for the $2 per share. Why not do a dollar now and another dollar maybe six months out the road where you don’t need to borrow to make the dividend? And on Tinder U, you talked about the 1,200 plus campuses in the U.S. How many campuses have you rolled out abroad? And can you -- you talked about the strong engagement and the swipe rate and what have you. How has that engagement translated into potentially more subscribers and maybe higher ARPU?

Mandy Ginsberg

Analyst · Deutsche Bank. Please go ahead

I'll take the Tinder U one. So we launched Tinder U -- we really started focusing on universities and marketing on universities like last spring, and then in August, we launched Tinder U. We think that 18 to 22 audience is really important. If you look at their market, there's really no product that captures that 18 to 25 young lifestyle adventurous time in people's lives. All the products that are introduced in the market over the last couple of years really tend to focus on much more serious relationships. So we thinks it's a great area to continue manage and maintain. We have launched Tinder U across about 1,200 campuses in the U.S., which really lead to single dating social life. And then we're evaluating universities outside of the U.S., including Western Europe where university campus life is a little bit more similar. And then there's also other parts of the world where we have ramped up marketing efforts, not Tinder U but marketing efforts to college age students and that will continue, because we think there's an important opportunity to target people right out of high school and into their early college years. And then the last point in terms of engagement. We have seen swipe rate increase and it's obvious because you're showing people more swipe rates, they're just showing more relevant users people. And so as engagement increases and people are on the apps for longer, we will see it increase in subscribers from that audience. And as I said, Kunal, we're excited because that really is our effort that really is the fastest growing cohort across the ecosystem and we're going to continue to focus there.

Gary Swidler

Analyst · Deutsche Bank. Please go ahead

And I think just quickly on the dividends because we're running out of time. I think as you can imagine, we look at every permutation of the dividend, every dollar amount, what it did to our leverage levels, took into account our free cash flow, or our future free cash flow generation. And we basically analyze all that include that $2 now made sense. It doesn't preclude us from doing something else down the road. It doesn't require us to do something else down the road. So, this is what the analysis led to at this particular point in time and we feel good about it. And we will continue to analyze this periodically. And we'll make decisions based on where we stand at that point around the dividends. But the analysis made it feel like we were below suboptimal leverage levels and we could declare this dividend, return back to more optimal leverage levels and go from there. And so that's how we came to that conclusion.

Kunal Madhukar

Analyst · Deutsche Bank. Please go ahead

Thanks Mandy. Thanks Gary.

Gary Swidler

Analyst · Deutsche Bank. Please go ahead

Okay, you're welcome. Thanks everybody for joining. We appreciate it. And we'll talk to you next quarter.

Operator

Operator

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.