Mandy Ginsberg
Analyst · Goldman Sachs. Please go ahead
Thanks, Lance, and thanks everyone for joining us on the call this morning. As you have already seen from the Q4 and full year results, our business is in great shape with tremendous momentum heading into 2018. Before we get into the numbers, I just want to start off by saying how excited I am not just about our financial performance but about this business and how our products impact people’s lives around the world. Match Group’s products have truly shaped society and serve a fundamental human need, a need for connection, relationships and love. A decade ago in the U.S., only 3% of Internet users who were married or in a relationship met their partner online. Today, more than a third of relationships start online and that number is even lower outside of the U.S. So while we’ve made great strides, we still see opportunity for the category to grow. People are meeting people they never would have met without our apps across every demographic, age, race and religion. Today, we have customers in a 190 countries and we have a truly global approach to this category. We don’t build products for one type of person. We build products for everyone, everywhere and I intend to ensure that we are consistently innovating and delivering products and features to address the needs of men and of course from my perspective, especially women, who are looking to meet someone new. We believe that this category will continue to grow as the stigma further erodes and more people around the world turn to these products. Let’s start with Slide 4. You can see that Tinder continues to be a driving force for us nearly doubling subscribers for the second year in a row and more than doubling revenue in 2017. As a result, Tinder accounted for roughly 30% of Match Group revenue in 2017. The bulk of Tinder’s revenue, around 90%, comes from Tinder’s subscribers in the form of purchases of Tinder Plus, Tinder Gold and à la carte features like Boost and Super Like. The remaining small percentage of Tinder’s revenue comes from advertising and from those users who buy à la carte features but who are not subscribers. This revenue is not included in our ARPU calculations. Sequential average subscriber additions for Tinder in Q4 were higher than last quarter coming in at 544,000 to take Tinder above the 3 million average subscriber mark. It’s quite an impressive feat to have reached this milestone less than three years after launching monetization]. We’re also excited that Tinder was the second highest grossing non-gaming app in the world last year behind only Netflix but higher than household names like Spotify, LINE, Pandora and HBO. As we’ve talked about on our last call, subscriber surge in Q4 is due to a number of factors. The most obvious one is the stock effect from the launch of Tinder Gold in late Q3 but also due to the non-monetization product work we did in the first half of 2017. We’d expect that Q4 average subscriber additions to be comparable to Q3 but renewal rates for shorter-term packages of Gold and the percentage of both new and existing subscriber purchasing Gold come in above our expectations which is driven better than expected subscriber growth. But it’s important for everyone to remember that Tinder’s sequential subscriber additions over the last two quarters are not indicative of what you should expect to see starting in Q1 due to the stock and flow effect we’ve mentioned in the past. When a new feature is exposed to an entire existing user base, that new feature provides a big surge in subscribers. The surge is what we refer to as the stock effect and this effect has been very evident in the number of average subscribers we added in both Q3 and Q4 after the introduction of the Likes You feature which we merchandize as Tinder Gold. Once all the users have been exposed to the new feature as our users were with Likes You in late Q3, the surge of new subscribers will ultimately subside and going forward the percentage of subscribers coming from older cohorts return to normal levels. Subscribers and revenue will ultimately be higher than they were before the new feature release, but we do not expect sequential subscriber growth to sustain at these elevated levels beyond the initial surge that we saw in Q3 and Q4. So now moving on to Slide 5. Before we get into some of the future plans for Tinder, I wanted to take a moment to talk about the past. Tinder is really a force of nature that has changed the landscape for meeting people you don’t know, particularly for people in their 20s. It was the first product in the category to achieve viral growth across all geographies. Frankly, Tinder is in a league of its own. Other brands in the category, including other brands we operate, must spend real marketing dollars to achieve a fraction of the growth that we have seen globally at Tinder. However, we also believe marketing spend can be deployed in a smart way behind strong momentum and to distance ourselves from competition. That’s our plan in international markets for Tinder. And on the product front, Tinder has been on the cutting edge of innovation since its inception in 2012 inventing the swipe gesture which has since become this cultural phenomenon swipe right or swipe left. It is often imitated on mobile products. Tinder also invented the double blind option where two users need to like each other before they can message. In fact, these features are so innovative that Tinder was recently granted a patent in the dating category by the U.S. Patent and Trademark Office which we feel is very valuable. To build on the success, there are a number of things on track for Tinder in 2018. I know many investors are focused on our next monetization release, but as we’ve said before the biggest drivers of long-term revenue growth are free features that make Tinder simple, fun and a useful product creating a vibrant community of users that in turn drive word of mouth. This focus on the customer is key in driving new users as well as keeping our customers engaged. The success of Gold allows us to focus on developing features that make the overall product experience better for our entire user base. That means you’re not going to see new monetization features on Tinder until the second half of 2018, which is a similar cadence to our product release in 2017. The first, the Post-Match experience. Tinder has always been a really efficient straightforward swipe machine and it creates mutual matches that enables communication between two users that have expressed interest in one another. The product is extremely effective and simple but it can be somewhat limited. We’re currently testing new features in a number of international markets that provides for an engaging visual and more contextual post-match experience to bring you deeper into the activities of the people you’ve already matched with. Our goal is to provide users with more context to spark fresh and relevant conversations with their matches. The early results from the work has been encouraging as we made positive strides in resurrecting dormant matches and increasing time spent in apps. We’ve invested a lot of resources around Artificial Intelligence and Super Likeable and one of the first visible examples of what we are doing there. It’s a pre-match recommendation powered by a predictive algorithm that we are now testing in a few markets. This is the first in a series of features that will be more focused on enhancing the experience of our female users and we’ve seen higher engagement by women who interact with this feature. We’re working on servicing information women find more relevant and providing more control on how and when matches communicate with them. I’m excited about these initiatives because improving the product for women is an important priority for Tinder and personally it’s a big priority for me. We are also actively developing a series of location-based features which we believe has the ability to meaningfully enhance the Tinder experience. Tinder has incredible scale given its viral growth and the dating context provides a level of intense that traditional social networks can’t capture. And overlaying location is a vector to be compelling especially to a young, mobile and very social audience. We’ve been vague about these features really on purpose because it’s a competitive disadvantage to disclose before we launch anything, but we didn’t want people to lose sight of the fact that it remains a focus for us. Overall, there remains a lot of exciting product work on Tinder and we think that this is going to position the business for continued growth long term. Okay, next slide. Turning to our other businesses, starting on Slide 6. Match made important strides on the mobile products in 2017 and was able to achieve slight growth in year-over-year average subscribers in the fourth quarter. We did the hard product work to transform it from a desktop product to a mobile-first product and we finally achieved subscriber stability in this business. In 2017, we launched mobile-only features on Match like video, location and in 2018 we will unleash a new set of mobile-first features that will double down on Match’s core value proposition around relationship intent for people who come to Match and they’re serious about finding a relationship and we’re building out features to help improve that outcome. For example, we’re launching a coaching product which is like a virtual wing-woman to help users throughout their experience from creating a profile to striking up conversations. These features also allow us to tell a compelling product story in our marketing channels. In 2018, a big focus for the team will be on the top of the funnel growth to address the shifting marketing landscape from TV to digital. We’re continuing to see the impact of these shifts in the ad market, particularly TV channel in the first few weeks of 2018 as the efficiency of our spend is lower than it has been previously. We are disciplined marketers and we will manage to spend accordingly to hit ROI thresholds. In our Affinity brand, we’ve been able to right-size our marketing spend with ROI thresholds but we still have work to do to refine the product to be mobile-first. The goal at our time is to simplify the mobile experience for our users aged 50 plus who are not mobile natives. We’ll be introducing profile questions and conversation starters around relative pop culture topics from the 1960s and '70s to make the product more relevant for an older demo. We’re also testing a new mobile app to target Latino singles called Chispa. Univision is our distribution partner in these efforts. Chispa combines our product knowledge and tech expertise with the reach and market knowledge of Univision which is the largest Latino-focused broadcast network. While we’re still in early testing, I’m excited about the potential to have an app that meets the needs of such a large and growing demo that has been underserved largely by existing broad-based dating apps. Turning to the next slide to Slide 7, OkCupid has had a remarkable turnaround led by Elie Seidman who is now our CEO at Tinder. Elie faced a number of product and brand challenges when we joined the company in 2016. While the OkCupid tech had been ported to mobile, the product user experience on mobile really hadn’t adapted to be relevant in the landscape of modern mobile-first apps. Last year, she rallied the team around on a mission of making OkCupid truly a modern mobile dating app for substance, not selfies. They took a series of bold steps to achieve the vision in both product and marketing and the team created a brand new profile card, elevated the iconic questions within the product experience, completely replaced the on-boarding flows and transformed the discovery section of the app. These frontend improvements were combined with a significant upgrade to the backend. Together, they led to increasing conversion on OkCupid’s mobile apps and modest growth in subscribers. I worked with Elie for almost two years watching him mobilize the team and transform the product while always obsessing about customer experience. Elie’s entrepreneurial experience, tech and product jobs, along with a few years under his belt in the category has made him the perfect guy for the CEO role at Tinder where he started a few months ago. We’ve just announced the new CEO at OkCupid, Ariel Charytan who joined us from Amazon where he was the SVP leading product and design for Audible. We’re lucky to have his caliber of talent in the organization. With the OkCupid product in a great place, we decided it was time to increase our marketing efforts to drive awareness and consideration among urban millennial women looking for relationships. The team has done a great job of getting influencers and press to reconsider the brand which resulted in a significant uptick in press coverage late last year. To built on that momentum, in Q1 we started investing brand marketing dollars to fuel additional word of mouth growth. Keep in mind we are not talking about big TV dollars similar to other brands. In three U.S. cities, we just started running a fairly provocative ad campaign that is already creating buzz and driving female interest. Our PlentyOfFish business continues to benefit from learnings from across the Match Group brand. We’re implementing price and package optimization based on best practices with our other businesses and are building on the momentum we’ve had after launching à la carte monetization features. PlentyOfFish also continues to lean into their value proposition which is getting people into more and better conversations. It rolled out a number of new features consistent with the mission and similar to OkCupid, we’ll be testing marketing spend to see if we can generate additional word of mouth growth in markets outside the U.S. Slide 8, we’ve made a lot of progress in Europe last year with the launch of OurTime to focus on an underserved demo in the region, people over 50 years old. The product is now in four markets and we’ll be rolling it out to more markets in Europe throughout 2018. Meetic has continued to evolve Lara, as an AI virtual assistant that was highlighted in the F8 Developers Conference last year. By adding more features and interaction modes, Lara can now assist with profile searches and customer support in addition to profile registration. She speaks 10 languages in Europe and has already provided assistance on over 1 million customer requests and we are showcasing this technology in one our European marketing campaign this year. It’s also important to highlight the work we’ve been doing in Europe to focus on improving the product experience for women. Meetic launched the Gentleman’s Badge which encourages men to take actions and embrace behaviors that are appreciated by women. We’ve seen that men with a Badge receives 30% more attention than others. And last, in Asia, Pairs was a great brand that was the second highest grossing dating app in Japan last year. It has also leveraged best practices from across the Match portfolio and successfully launched à la carte features last year. Pairs remains a great example of how we can grow our geographic footprint through M&A and we will continue to seek opportunities that allow us to expand our portfolio throughout Asia. It’s a large and growing region with real opportunity for growth in our existing brands like Pairs and Tinder as well as new offerings. And with that, I’m going to pass it to Gary to go through the numbers.