Rodney Sacks
Analyst · UBS
Good afternoon, ladies and gentlemen. Thank you for attending this call. I'm Rodney Sacks. Hilton Schlosberg, our Vice Chairman and President, is with me today; as is Tom Kelly, our Vice President of Finance. Before we begin, I would like to remind listeners that certain statements made during this call may constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and which are based on currently available information regarding the expectations of management with respect to revenues, profitability, future business, future events, financial performance, and trends. Management cautions that these statements are based on management's current knowledge and expectations and are subject to certain risks and uncertainties, many of which are outside the control of the company that may cause actual results to differ materially from forward-looking statements made herein. Please refer to our filings with the Securities and Exchange Commission including our most recent Annual Report on Form 10-K filed on March 1, 2011, and our most recent quarterly reports on Form 10-Q, including the sections contained therein entitled, "Risk Factors and Forward-looking Statements" for a discussion on specific risks and uncertainties that may affect our performance. The company assumes no obligation to update any forward-looking statements whether as a result of new information, future events, or otherwise. An explanation of the non-GAAP measures of gross sales and certain expenditures, which may be mentioned during the course of this call, is provided in the notes designated with asterisks in the condensed consolidated statements of income and other information attached to the earnings release dated May 5, 2011. A copy of this information is also available on our website at www.hansens.com in the Investor Relations Section. Positive news is that the growth in the energy drink category inclusive of energy shots that we saw in the 2010, fourth quarter has continued through the first quarter of 2011 and appears to have a solid base. According to Nielsen, for the 13 weeks through April 23, 2011, all outlets combined in the convenience, grocery, drug and mass merchandisers, excluding Wal-Mart, sales in the energy drink category, including shots, increased 16.4% versus the same period a year ago. Sales of Monster grew 21.7% in the 13-week period concerned while sales of Red Bull increased by 16.2%. Sales of Rockstar increased 10.9%, 5-Hour sales increased 46.4%, sales of Amp decreased 1.1%. Sales of NOS increased 12.1% and sales of Full Throttle decreased 19.5%. According to the Nielsen reports, for the 4 weeks ended April 23, 2011, sales of energy drinks in the convenience and gas channel increased by 15.9% over the comparable four-week period in 2010. Sales of Monster increased by 23.3% over last year, while sales of Red Bull increased by 15.6% over last year. Rockstar was up 8% while 5-Hour was up 38.4%. Amp was down 3.5%, Full Throttle was down 14.3% and NOS was up by 13.6%. According to Nielsen, for the 4 weeks ended April 23, 2011, Monster's market share of the energy drink category in the convenience and gas channel, including energy shots, in dollars was 29.3% against Red Bull share of 31.7% and Rockstar share of 9%. According to Nielsen, in the 13 weeks ended April 23, 2011, for all outlets combined, sales of energy plus coffee drinks increased 6% over the same period last year. Java Monster was 1.1% higher than last year and Starbucks Double Shot Energy was up 20%. However, our net sales to our customers on the Java Monster line in the first quarter were approximately 15.6% higher than in the comparable quarter of 2010. Java Monster sales and market share remain the leader in this category. Sales of Monster Rehab, our new non-carbonated rehydration energy drink that we introduced during the first quarter, appeared to be progressing well. We are continuing to see improvement in Monster's market share and sales numbers in Canada. According to Nielsen, in the convenience and gas channel in Canada for the 12 weeks ended March 12, 2011, the energy drink category grew 12%. Monster sales increased 39% and its market share increased 4.9 points over the same period last year to 24.4%, while Red Bull sales increased 9% and its market share decreased 1.1 points to 37.1%. Rockstar sales increased 17% and its market share increased by 0.6 of a point to 12.9%. According to Nielsen, sales in the energy drink category in Mexico grew 12.7% in March 2011 over last year. Sales of Monster Energy in Mexico in March 2011 grew 37.9% over last year while sales of Red Bull were 1.2% lower. Monster's market share in Mexico in March 2011 increased by 5.8 points to 31.5% over the same period last year, and these figures exclude a little business in Java Monster that we do in Mexico. Sales continue to progress satisfactorily in the United Kingdom and continental Europe. Net sales in Europe in the first quarter of 2011 in dollars were approximately 157% higher than in the same period last year. We believe that Monster is, overall, continuing to gain momentum in Europe. Both cost of goods and selling expenses in Europe were lower than in the first quarter of 2010 on a per case basis. We are launching Monster Energy in Portugal, Greece, Cyprus and the Baltic states, that's Lithuania, Latvia and Estonia, during the first half of 2011 and are planning launches in additional countries in Central and Eastern Europe, South America and Asia in the second half of 2011. And as previously reported, both gross and net sales comparative first quarter of 2010 were negatively impacted by bulk [ph] purchases made by customers in the 2009 fourth quarter due to our announcement of a new per case marketing contribution program for Monster Energy distributors, which commenced on January 1, 2010, as well as to avoid potential interruptions in product supply due to our announcement to transition the SAP enterprise resource training system in January 2010. Its sales attributable to the 2009 fourth quarter buy-in had been included in the 2010 first quarter which the company has previously estimated at approximately 4% to 6% of 2009 fourth quarter sales. Such sales would've moderated the increase in net sales that we achieved in the current quarter of 49.7%. During the quarter, we commenced TV advertising to promote our Worx Energy brand. Initial consumer response appears to be positive. However, as distribution levels achieved for Worx were lower than expected, we reduced our plan to spend on TV advertising during the quarter. We are in a focus period with Coca-Cola refreshments for Worx Energy and depending on distribution levels achieved, we intend to increase the level of our TV advertising spend. As a trading update, gross sales in April 2011 are approximately 15% higher than in April 2010. The lower percentage increase in sales in April 2011 over April last year is partly due to the relatively higher level of sales that was achieved by us in April 2010. We caution again that sales in a single month are often disproportionately impacted by various factors and should not necessarily be imputed to the fourth quarter. For the 3 months ended March 31, 2011, sales to retail groceries, specialty chains and wholesalers represented 5% of gross sales, down from 7% last year. Sales to club stores, drug chains and mass merchandisers represented 10% of sales, down from 12% last year. Sales to full-service distributors represented 65% of sales, up from 64% in the same period last year. Sales outside of the United States increased to 18% from 14% in the same period last year. Other sales were 2% down from 3% last year. Gross sales to customers outside the United States in the first quarter of 2011 amounted to $72.8 million compared to $37.8 million in the same quarter last year, increasing 93% over the same period last year. Included in such sales are sales to the company's military customers, which are delivered in the U.S. and then transshipped to the military and their customers overseas. Gross profit margin achieved in the first quarter was 52.1% this quarter versus 52.3% in the same quarter last year. At this time, we anticipate that cost of goods will be higher throughout the remainder of 2011 primarily due to increased costs of aluminum, cans, PET containers, freights and a number of other ingredients. You'll recall that sugar and apple juice costs have been largely covered by us at anticipated levels. But if sales continue to be higher, we will have to buy in the open market, although we do not anticipate that such increase will have a material effect on our margins. Distribution expenses, as a percentage of net sales, were lower than in the same period last year. Selling expenses, as a percentage of net sales, increased to 13.7% in the quarter compared to 13% in the same period last year. Sponsorship and endorsement costs incurred by us in the first quarter were approximately $3.2 million higher than in the comparable quarter last year but were lower as a percentage of net sales. Advertising, commissions and cost of merchandise displays, samples and premiums were also higher in the quarter than in the comparable quarter last year. Increased cost of our sampling teams, as well as our trade development sales personnel, particularly in Europe, also contributed to the increase in such costs. We believe we have a unique opportunity to establish and develop the Monster Energy brand internationally and that it is necessary for us to continue to invest in the brand internationally. In the United Kingdom and certain overseas countries, our distribution partners do not operate a full-service direct store delivery system to stores in all channels, particularly small independent stores like our full-service distribution partners due in the United States. Consequently, to maximize the opportunity in the independent channel, we need to supplement our distribution partners' sales forces with our own TV and sales personnel to call on service and merchandise more independent stores, even though this results in increased cost to us. In fact, we are extending the program in the United Kingdom as well as to select countries in Europe and elsewhere. Additionally, to increase awareness of our Monster products in new international markets, we're undertaking extensive sampling activities. We believe that these activities will play an important role in the development and establishment of our Monster brand in those countries. Such costs are included in selling expenses but do not for part on our payroll cost. General and administrative costs, as a percentage of net sales, decreased to 9.4% from 13.1% in the same period last year as federal costs were only marginally higher than last year, partly due to the benefit of lower stock-based compensation expense, which was approximately $3.8 million in the first quarter of 2011 compared to $5 million in the same quarter last year. Operating losses in the first quarter in Europe, including the Middle East and Africa, Australia and Brazil combined, were lower than in the comparable quarter in 2010. Our effective tax rate for the quarter ended March 31, 2011, was 38% compared to 37.1% for the first quarter of 2010 and 39.3% for the year ended December 31, 2010. The increase in the effective tax rate was primarily the result of the continuation of a full valuation allowance against the deferred tax assets of a foreign subsidiary established during the second fiscal quarter of 2010. The increase in tax rates was partially offset by lower effective state tax rates for the 3 months ended March 31, 2011. Our Peace Tea line, our ready-to-drink iced teas has been well-received by consumers and it's continuing to gain traction. Turning to the balance sheet, cash and cash equivalents amount to $295.5 million compared to $354.8 million at December 31, 2010. Short-term investments were $299 million compared to $244.6 million at December 31, 2010. Long-term investments consisting of auction rate securities decreased from $44.2 million to $30.5 million. Trade accounts receivables net increased to $149 million from $101.2 million at December 31, 2010. Days outstanding for receivables were 36.3 days at March 31, 2011, compared to 27.7 days at December 31, 2010. Inventories increased to $173.7 million from $153.2 million at December 31, 2010. And the average days of inventory was 91.5 days at March 31, 2011, which is higher than the 89.4 days of inventory at December 31, 2010. At March 31, 2011, the company held auction rate securities with a face value of $78.6 million, $79.6 million at December 31, 2010. The company determined that an impairment of $7.2 million existed in March 31, 2011, of which $2.2 million was deemed temporary and $5 million was deemed other than temporary. As a result, included as a component of accumulated other comprehensive loss is $1.4 million net of taxes as of March 31, 2011. The auction rate securities will continue to accrue interest at the contractual rates until their respectable auctions succeed or they are redeemed. After the quarter, the company exercised its put option to sell 13.6 million of its auction rate securities. During the quarter, we repurchased 708,140 shares in the company at an average price of $54.88 per share. I would like to open the floor to questions. Thank you.