Alan D. Wilson
Analyst · new information, future events or other factors. As seen on Slide 2, our forward-looking statement also provides information on risk factors that could affect our financial results. It's now my pleasure to turn it over to Alan
Thanks, Joyce. Good morning, everyone, and thanks for joining us. I'm pleased with the progress we're making in 2013 to advance McCormick's growth initiatives in operations around the world. We've had strong product innovation activity. Our recently acquired business, WAPC, is off to a great start. Plans are in place for a significant increase in our fourth quarter brand marketing, and we're again raising our projected cost savings from our CCI program. We continue to operate in a difficult environment and weak third quarter results in certain parts of our business have put pressure on our projected 2013 financial results. While we have moderated our sales and profit outlook for 2013, we believe that the growing consumer demand for flavor, along with our brand leadership, CCI program and solid fundamentals will lead to a stronger performance in 2014. For this morning's call, I want to begin with our third quarter results and then move on to a review of current market conditions and our outlook for fiscal 2013. I'll conclude with an update on progress with our growth initiatives. Turning to third quarter results on Slide 4. We grew sales 4%. This was driven largely by increased sales in our consumer business led by the acquisition of WAPC and a shift in sales from the fourth quarter. Industrial sales decreased just slightly, and we were glad to see some improvement in China this quarter. Gross profit margin was even with the year ago period, following the decline in each of the past 4 quarters. This improvement was primarily due to a favorable mix of business and our CCI cost savings. Operating income rose 3%, which is below our expectations for the quarter as the profit impact of the sales shortfall in the industrial business was greater than we expected. Despite this pressure, we continue to invest in our brand marketing this period. The favorable tax rate provided an offset to the operating income result, and at the bottom line, we reported earnings per share of $0.78. This is in line with the EPS guidance that we provided in June and even with EPS in the third quarter of 2012. For our consumer business, we grew sales 8% and operating income 9%. Our acquisition of WAPC and the shift in sales together contributed 10% to sales. I'll comment first on the sales shift and then address the underlying decline in consumer sales for the quarter. As in past years, we offered a holiday display program to customers to encourage adequate inventory and early displays for the fall cooking period and holiday season. This year, we had a particularly strong response with twice the number of display units shipped when compared to a year ago. As for the pricing action, we implemented a 3% increase in the U.S. that went into effect in the fourth quarter. Since our last major U.S. price increase at the end of 2011, the majority of our materials, including cinnamon, oregano, rice and packaging continued to increase. While savings from our CCI program have partially offset these higher costs, we believe this pricing action was appropriate. Turning to the underlying performance in consumer sales for the quarter, we had varying results this period, as Gordon will cover in more detail. But I want to provide some remarks and the third quarter results for our U.S. consumer business. If you recall, we achieved a strong 6% growth rate in the first half of 2013 for consumer business sales in the Americas. We had excellent sales and marketing execution for Super Bowl, Easter and grilling events. This was followed in the early part of the third quarter by lower sales of spices and seasonings, including grilling items, with softness in both our factory shipments and in retail sales. In the latter part of the quarter, we're encouraged by stronger growth at retail for the spice and seasoning category, and we expect this improvement to extend into the fourth quarter. For our industrial business, third quarter sales were comparable to the year ago period in local currency, although operating income was down 16%. As anticipated, we had weak demand from quick service restaurants in the U.S. and China, although China was better than we expected as sales begin to recover from consumer concerns about bird flu earlier this year. In the U.S., quick service restaurant customers have faced lower restaurant traffic and have emphasized menu items that don't use McCormick flavors. The decline in operating income is largely attributable to an unfavorable mix of business across regions as our U.S. industrial business is more profitable in some other regions due to scale and efficiency. Other factors affecting this quarter included the higher retirement benefit costs and increase material costs. For our industrial business, we have a more cautious outlook for the fourth quarter performance, although do -- we do expect better sales and profit growth. I'd like to comment next on our view of the current economic conditions in our primary markets and the impact on McCormick's business. There's been a lot of news recently about the slowdown in emerging markets. In Eastern Europe, we entered the market post recession with our acquisition of Kamis in 2011. The economic outlook in this region has been lowered for 2013, but we continue to see growth in our main markets and are achieving solid increases in both our consumer and industrial businesses. Latin America slowed recently. Although our primary business in Mexico has had solid sales growth in both our consolidated industrial business and our consumer business joint venture. And in Asia, recent reports indicate a slowdown in China and India. Despite a lower GDP growth rate in China, we're growing consumer business sales at a double-digit rate, and we believe that the weak demand from quick service restaurant customers relates more to consumer concerns specific to poultry than in general economy as our customers continue to invest in new locations. In India, we would expect greater economic volatility, and we're experiencing fluctuations in our businesses. But we're in this market for the long-term potential as a leading flavor company. India is a compelling market for McCormick where the per capita spice consumption is estimated to be 5x greater than in the U.S. In our developed markets, while we see a slow recovery underway in North America and Western Europe, it's a bit unsteady quarter-to-quarter and benefiting some demographic groups more than others. For our business, even with the third quarter slowdown in the U.S., the 52-week increase in our largest category, spices and seasonings, remain strong in our top developed markets as seen on Slide 7. Many customers and consumers are preparing meals at home as a way to explore new flavors, improve healthy eating and manage their budget. Some consumers are managing their budget by purchasing private label. In the latest 52-week period, the U.S. consumption data shows sales of private label up at nearly twice the category rate, although this trend was also affected by retailer price increases and by our success in reducing opening price point offerings at certain retailers to improve category sales and profits. By reducing these low price and lower margins opening price points, we're encouraging consumers to trade up to private label or our branded alternatives. At McCormick, we have the advantage of strong brand leadership, not just in spices and seasonings, but across many of our categories as seen on Slides 8 and 9. As a supplier of everything from opening price point to private label to premium gourmet, we continue to work with our customers to optimize the shelf set. Our objective is to keep our brands relevant and the perceived value to the consumer by continuing to invest in marketing, developing distinctive and compelling new products, gaining placement for our products across retail channels and focusing on in-store merchandising and execution to stay front of mind with consumers. Pressure on today's consumer in our developed markets is also evident in our year-to-date sales to the food service industry which account for about half of our industrial business. The other half of sales are products sold to many of the major packaged foods companies. A number of these companies have faced a period of weak category growth, private label inroads or branded competition and have aggressive programs underway to lower costs. As a supplier to these companies, this focus on cost reduction efforts can detract from their new product activity. While 2013 has been a difficult year for our industrial business, we're proud of our long-term relationships with food service and packaged foods companies that are global leaders. Together with these customers, we recognize that innovation is a key element to attracting the consumer and we'll continue to develop winning products to restore growth. We're encouraged by an industrial business pipeline of new products heading into 2014. I began my remarks with McCormick's third quarter results and shared our perspective on current business conditions. In the fourth quarter, we expect to grow sales 7% and adjusted earnings per share by 7%, which is moderated from our previous outlook due in part to the shift in U.S. sales. For the fiscal year, our sales and profit projections have moved to the lower end of our ranges, but remain within our long term 4% to 6% range for sales growth. And for EPS, excluding the impact of higher retirement expense and tax rate, are within our long term 9% to 11% EPS growth objective. So why do we expect this improvement in the fourth quarter given our year-to-date results? As discussed, we see retail sales recovery from the category softness early in the third quarter. We're driving sales with innovation and approximately $10 million in incremental brand marketing, which I'll describe in a minute, and we have some favorable comparisons to the fourth quarter of 2012 which included some areas of sales weakness and costs related to a supplier quality issue. Gordon will comment on these factors in more detail. Looking beyond 2013, while I'm not prepared to give guidance for 2014, we expect a stronger financial performance based from progress with our growth initiatives. In addition, we anticipate low single-digit material cost inflation, and we do not expect our 2014 retirement benefit expense or tax rate to be the headwind that it was for McCormick in 2013. I want to comment next on progress of our key growth initiatives and the momentum we're building as we approach 2014. Starting with acquisitions on Slide 12. We're pleased to report that WAPC is off to an excellent start with sales and profit ahead of expectations and on target in our integration process. We have sales and marketing activity underway in 3 central China provinces to introduce McCormick's strengths and capabilities to WAPC customers. And in the coastal regions where McCormick has strong relationships with modern trade, we've began to introduce WAPC bouillon products. Looking ahead, we have a solid pipeline of potential acquisition opportunities. These include core spice and seasoning businesses in markets where we don't have a strong presence, and in our current markets, brands that deliver flavor and that we can profitably expand. Innovation is another key growth driver. We're introducing a number of innovative new products this year and most of them are now in distribution. In the U.S., these include our flavorful McCormick steak sauces, easy-to-serve Zatarain's microwavable rice mixes and our success with a line of gourmet recipe mixes, for which 36% of sales are incremental to the category. In France, we introduced a premium gourmet spice and herb line and an assortment of recipe mixes for which we've already gained a 6% category share. This quarter, the U.K. is launching Flavour Shots, a blend of spices and seasonings and sunflower oil that combines convenience and great flavor. Retailers are telling us it's our most innovative product to date. Under the Kamis brand in Poland, we've introduced a full line of recipe mixes. In China, we have a new squeezable pouch ketchup and a 13-spice blend that will be supported by television advertising this quarter. And we're having success with the new Aeroplane brand desserts in Australia and convenient rice and seasoning blends in India. As for our industrial business, as I indicated, we're pleased with our new product pipeline as we head into 2014. In support of all of our innovation efforts, we continue to expand our sensory, culinary, flavor analysis and our other capabilities in our worldwide R&D facilities. Turning to brand marketing support on Slide 14. We're planning a $10 million increase this quarter, led by holiday activity in EMEA and programs in the Asia/Pacific region to build awareness and trial of new products. The fall cooking and holiday season are an important period for our U.S. consumer business. In addition to the significant increase and display activity, we're staging the same type of mega-themed event approach that led to the success with our first quarter 2013 Super Bowl event. We've kicked off the fourth quarter with a fall cooking event supported by a new TV ad, print and online support, and we have a similar approach ready for the Thanksgiving and Christmas season. Across all of our businesses, we're excited about the growth potential of our leading brands and continue to measure and improve the effectiveness of our marketing support. Underpinning our growth initiatives is the increased interest in flavor in markets around the world. Globally, Euromonitor projects robust long-term sales growth for spices and seasonings, our largest category. With a 22% share of this category, 4x that of our next largest competitor, we are a global leader and meeting this consumer demand for flavor with a broad portfolio of products and increasing geographic presence. Before turning it over to Gordon, I want to thank all of our employees for their efforts and achievements. Together, we have a passion for flavor, and we're working toward continuing our growth and success at McCormick. Gordon?