Selim Bassoul
Analyst · ROTH Capital Partners. Your line is now open.
When are we going to expand our distribution in the U.S., so the message is at this moment, we are probably looking at 2018 for AGA. Well, 2017 we have launched one product line called Mercury, that has launched right now, and we picked up orders on that line, and it’s a new line that’s way seen for the U.S. market. So we redesigned that line and take completely redesigned AGA line called Mercury. You can see it online. So if you could AGA Mercury, you can see it’s a beautiful product, a beautiful range and hood, and we have gotten many, many awards for it, and we have received orders for that. So that product line is launched, and it’s being launched literally in the traditional way of doing that, with the very limited distribution we have today. In 2018 we expect AGA to basically become the formalized distribution, as more products are coming into the U.S., that are U.S. specific designed products that we don't have. So when you think about the AGA, specifically the AGA range, the AGA cooker, it’s a very UK phenomenon, and we are trying to take that, so many people love the design of the AGA that they are in the U.S., it has a unique look to it, it’s a very attractive look, it’s a beautiful furniture look, but they do not understand how they cook on an AGA, What we have done is we have taken that design, and bring it to a complete U.S. spec, and not having to do with having the oven always on, and not doing all of those different station terms of the ovens, one of them for bake, one of them for roast. We don't do that in the U.S. Our oven bakes and roasts and does all of that. So we are recharging and reconfiguring the whole AGAs. 2018 will be when AGA comes in the U.S.