Greg Marcus
Analyst · Barrington Research. Jim, pleas go ahead. Your line is open
Thanks, Chad. Good morning. In our last update, we reported a quarter where both of our businesses had significant momentum, and we took a big step forward in our recovery. As we entered the third quarter, we saw the opportunity for continued year-over-year improvement. I am pleased to report that we delivered a quarter that met our overall expectations and in some cases, exceeded them. In hotels, we continue to see group business return and demand from leisure customers remain strong. In theaters, our customers continue to come out to see the movies that we’re playing, but our teams had to work hard to navigate a light film slate, particularly during the second half of the quarter. It is quarters like these that highlight the benefits of our diversified business strategy, which allows us to successfully manage around the bumps in the road in any one particular business. Since the pandemic began, I’ve said several times on these calls, that our recovery journey will not be a straight line, but we will continue to make progress over time. While not as fast as last quarter, we continue to make progress this quarter, and I’m pleased to share these results with you. I’ll start with our hotel division. Chad shared some of the numbers with you, including comparisons to our pre-pandemic fiscal 2019 numbers and the fact that the data indicates that we once again outperformed both our industry and our competitive sets this quarter. Our hotels team delivered another record quarter with $19.1 million of adjusted EBITDA for the fiscal third quarter, a record for any third quarter either pre or post pandemic. This follows a second – a record second fiscal quarter, making for a record summer season in which our hotels division delivered nearly $31 million of adjusted EBITDA in the combined second and third fiscal quarters. This level of success speaks to both the high level of execution by our team and the quality of our hotel assets. Our owned hotel portfolio includes special assets like the Grand Geneva Resort & Spa, which has performed so well throughout the pandemic by appealing to leisure customers and is now hosting a growing number of returning group events. While I hesitate to declare victory and a full recovery following the pandemic because there are parts of the business where there is still more recovery in front of us, particularly in the business travel segment, it’s incredibly encouraging to be focused on growth with both total revenue and RevPAR growing above 2019 levels this quarter. As we have for the last year, we continue to see strength in leisure travel this quarter, but we’re seeing a trend with the lines between leisure and business travel blurring to create a bleisure customer who is filling up weekend shoulder night demand. In addition, our group business, which includes associates – which includes – sorry, association, corporate and social events, continues to grow. So far, during the first three quarters in 2022, group customers have represented approximately 35% of our total rooms revenue compared with 29% during the same period last year and 39% in 2019 prior to the pandemic. Our group room revenue bookings for the remainder of fiscal 2022 or group pace in the year, for the year, is now running within 5% of where we would historically be at the same time in pre-pandemic years. Looking further ahead, our group pace for fiscal 2023 compared to where we would historically be at the same time pre-pandemic, is running behind our pace compared to this time last year, which we believe is likely due to the trend of shorter booking lead times for events, which we have seen over the last year, because our pipeline for next year looks healthy. We are encouraged by the increased amount of activity and leads we are experiencing and our sales teams remain focused on continuing to close the gap as group and business travel activity recovers. The growth in group business continues to drive strong banquet and catering revenue pace. We continue to experience very strong wedding and social event bookings, and some of the bigger events in the past are once again booking for the remainder of this year, 2023 and beyond. The customer segment continues to lag and its return is the transient business traveler. This customer segment continues to slowly improve month by month. And according to industry data, U.S. business travel in May through July this year was approximately 75% of 2019 levels with an industry outlook of a recovery to 80% in 2023. In general, the overall demand environment remains supportive of strong average daily rates, and we continue to see occupancy pace build while holding on to higher rates. We were pleased with our average daily rate during the third quarter, which grew approximately 4% over last year, despite the year-over-year headwind resulting from our 3 Milwaukee Maecus hotels benefiting from three large event demand drivers at high rates in the third quarter last year that did not recur in 2022. Average daily rate for the third quarter increased approximately 17% compared to 2019 rates for the quarter. As we stand here today, we are not yet seeing indications of consumer demand slowing or macroeconomic softness. According to our recent travel industry survey, 91% of survey travelers have trips planned in the next 6 months. And in the same survey, 82% indicated they plan to spend more or about the same on travel this holiday season. Throughout this year, we have made investments in renovation projects at the Grand Geneva Resort & Spa with preparations now beginning for the final phase of our room renovations coming this winter. We will also begin making significant investments in several of our other hotels to enhance the guest experience, and we expect these investments to continue to drive our outperformance in the years to come. My congratulations to Michael Evans and our Hotels and Resorts team for delivering a great quarter. Shifting to our theaters division, I’d like to begin by congratulating Mark Graham on his promotion to President of Marcus Theatres. Mark brings many years of industry experience and knowledge, a passion for the movies, of theatrical exhibition, and understanding of the Maecus culture to his new role. I know Mark is proud to lead a great team of dedicated theater associates. I’d also like to congratulate Rolando Rodriguez on his retirement and thank him for his many contributions to our company, the movie theater industry and the communities we serve. Moving to the quarter, shared over the numbers with you, including our continued increases in per person revenues and our outperformance of the industry. As I shared on our last call, we expected the third quarter to file the inverse pattern of the second quarter, starting with a strong film slate in July with several films releasing and others carrying over from the prior quarter and continuing to show well, followed by a softening film slate in the late summer heading into the fall. This is lull in the movie release calendar resulted from several films shipping back due to production delays and a postproduction backlog. The box office followed the pattern we expected. And while the movies that we had played to healthy audiences, the limited quantity of films caused a side step in our recovery path. With that said, there are several bright spots that I’d like to highlight. First, our audience continues to broaden with family audiences out in force this quarter. Our number one movie for the quarter was Minions: The Rise of Gru, with DC League of Super-Pets coming in at number seven. For pundits who don’t think families want to go out to the movies, they were our number one customer in theaters this quarter. In addition, customers showed that when we have movies and genres other than superhero films, they came to theaters to see them to. Films like Elvis, Where the Crawdads Sing and Nope, all resonated with audiences and performed well in the theaters. Top Gun: Maverick showed for the entire summer playing exclusively in theaters for 88 days before its PVOD, premium video-on-demand release, and continuing to play in theaters through Labor Day to become the final – to become the only film in cinema history to secure the number one box office spot domestically on both Memorial Day and Labor Day. The experience of immersive sound and the big screen cannot be duplicated on the couch in your living room. So customers just kept coming, some to see the second and third time in the theater, driving Maverick to generate the fifth highest domestic box office growth of all time. I’ve talked in the past about our belief that exclusive theatrical runs elevated studios brands, generating a buzz for a film that sets up subsequent windows and maximizes the value content. Top Gun: Maverick is perhaps the best example of this yet, becoming Paramount’s number one best-selling digital sell-through title ever in the U.S. in its first week of PVOD and digital release in late August. This was followed by a DVD and Blu-ray release earlier this week, while Maverick remains the number one movie on iTunes. All of these windows added to Maverick’s huge box office success before its eventual streaming release on Paramount+. Earlier this month, our Magical Movie Rewards program added its 5 millionth member. This program has increased customer loyalty and grown sales while providing a range of benefits for our members. These perks, combined with the overall movie going experience drive attendance and repeat business. In fact, loyalty members make up nearly half, 46% of our overall attendance and on average, visit the theater 4x per year. Our loyalty program also provides us with valuable insight into customer preferences. For example, we know that our loyalty members are more than twice as likely to purchase advanced tickets to a movie. And we know that the loyalty program encourages e-commerce as 62% of our online ticket sales are purchased by loyalty members. This program has been a great asset to us, and we will continue to develop and leverage our growing member base in the future. As we look forward, the film slates picked up with several films that have already played well in the fourth quarter, including Black Adam, Smile, Halloween Ends and Ticket to Paradise. And like so many of our customers were excited for the release of Black Panther: Wakanda Forever, 1 week from today and Avatar, The Way of Water on December 16. As Chad discussed in his remarks, today, we announced our second quarterly dividend since reinstating the dividend last quarter. The Marcus Corporation has a long history of returning capital to shareholders, and we remain committed to paying a dividend. As you know, we view the world through a long-term lens. Our rate of improvement will vary from quarter-to-quarter as it did this quarter, but I’m confident that we will continue to make consistent long-term progress. We manage the business day to day, but at the same time, look at the overall performance of our investments with the goal of long-term sustained growth and industry outperformance. Finally, I want to once again express my appreciation for our dedicated associates of the Marcus Corporation. Their outstanding work and commitment to serving our customers is responsible for our success. They are our most important asset, and we appreciate all that they do every day. So, on behalf of our Board of Directors and our entire executive team, thank you to all of our associates. With that, at this time, Chad and I’d be happy to open up the call for any questions you may have.