Stephen J. Easterbrook - McDonald's Corp.
Management
Yes, Matt. I'll start, and then Chris can add more texture again back to the U.S., but I guess, one thing that's just fair to call out is when we went to the new segment structure, we did so because we wanted to increase the transparency and accountability of what's driving our business. So when we look, for example, at the International Lead markets, not all five markets rolled out at the same time. So, therefore, if one or two markets were feeling a little more margin pressure because they were at the front end, there was a couple of markets that hadn't really embarked on it, but who still had strong margins. So, as you can see, that kind of impact got blended into a five markets segment result. Here, clearly, with the U.S., it's a segment of its own and, therefore, there's no other market to blend it into. But part of the way we're looking to manage this business, and we've said our geographic spread is one of our, we believe, competitive advantages of us as a business, we can have certain markets do some of the heavy lifting while some are investing through this cycle. And, yes, ultimately, we are running this business for the long-term. And if there's a shorter-term impact, I would like to think we've demonstrated ourselves as being fiscally responsible as leaders of this business, but if that's the investments that are required to get the job done properly, then that's what we're going to keep doing. But, Chris, if there's anything more you want to add.