Stephen J. Easterbrook - McDonald's Corp.
Management
So I guess from a competitive landscape, I mean, it's a market share fight. I mean, everyone's working hard to up their game. So I'm certainly not going to comment on any individual competitor, but the fact that we've begun to open up that gap versus these sandwich competitors certainly gives us encouragement that we are certainly regaining those customers that we acknowledged on the 1st of March, that we had lost over a handful of years previous or some of these customer visits, I should say. So our gain will result in pain being felt elsewhere. And others will decide what they disclose on that. In terms of next steps, I think we've been pretty transparent about our plans, to be honest with you. I mean, clearly, we've got a substantial amount of restaurants that we want to introduce the full Experience of the Future to across the U.S., 14,000 restaurants, which we'll certainly look to by heading into 2020. But also the other initiatives, we're still only a quarter into the estate on delivery. We have only just over – I say just, but we got that 1,300 restaurants in the U.S. on mobile order and pay, with some interesting learns from the consumer pick-up, but again, we want to drive behaviors that way. Certainly, when I spoke to the commitment letters, if you like, which was kind of a really bold and brave plan that was co-crafted with our U.S. leadership team and our Operator leaders as well, we now have good visibility into internally, of course, into what our next three years looks like and what's going to underpin those plans. And certainly, one thing that the company is committed to, and our Owner/Operators is also, is to remain competitive on value throughout that period. So no matter how the landscape changes, whether it's on commodities, whether it's on inflation, whether it's on the economy in general, consumer confidence, we are committing to remain competitive on value as well. So it is going to be a multi-dimensional growth plan, some just through the core improvements in how we operate our business, the day-to-day operations. And we didn't speak much about it in the prepared comments, but there's still an enormous focus on delivering just great QS&C day-in, day-out. Our Owner/Operators are committed to it. We analyze deeply the consumer feedback we get from the Voice, which is a kind of a real-time feedback loop we get these days. And we can never underestimate the importance of clean bathrooms, friendly service and serving hot, fresh food. So we're looking to operate on all levels and excited about the energy we have in our plans, along with the Owner/Operators, for next three years and beyond.