Jack Springer
Analyst · Raymond James
Thank you, Wayne. Welcome to everyone on our first earnings call as a public company. I'm excited to be speaking to you today representing Malibu Boats.
As most of you know, we completed our initial public offering on February 5, and we used the proceeds to pay our long-term debt and purchase stock from existing owners.
Retail sales in the boating industry generally peaked in the February-June time period and trough from October through December. However, our October through December is an important period for Malibu. This is the period where dealers are evaluating our new model year products, assessing their inventory levels and planning their businesses for the upcoming boating shows and retail selling season. This is also when we hold our annual dealer meeting educating our dealers on our new products and building excitement in the marketplace.
By October, we have taken initial orders and are fulfilling demand on new models on boat show products. We worked with our dealers in building our inventory levels and planning their business for the upcoming retail selling season. It is an important quarter for Malibu and it really positions us well for the boating year.
On every front, we had a phenomenal fiscal second quarter. Net sales were up over 16%, driven by strong increases in both unit volume and average selling price. Our margins approved across-the-board and we generated the highest second quarter adjusted EBITDA margin in the company's history.
Our new product introductions, which include the 23 LSV, the Axis A24, the Axis T22 and the addition of Surf Gate as an optional feature on all Axis boats have been very well received by our dealers and created a lot of excitement in the market. The demand for these new products has been greater than we even expected. The 23 LSV is a Malibu Wakesetter and has sold more retail than any other model in the performance sports boat segment. The 23 LSV for model year 2014 was completely changed from the hull up. In addition to a versatile wake and surf hull, which performs both boards equally well, the freeboard and the entire deck was improved. Strong demand for this boat has caused us to add another set of tooling in our operations about 5 weeks ago.
The A24 is our first 24-foot Axis boat and it targets the consumer who wants a large-size boat with top performance capabilities, but doesn't need all the features offered in our Malibu line. The performance, quality and versatility are there, but at a much lower price point. We launched the A24 to the world in August, and our dealers really began seeing this new model in our fiscal second quarter.
The T22 was launched at our National Dealer Meeting in November to rave reviews. It was the most well-done, exciting products introduction since I had been with Malibu and Axis. The T22 is a 22-foot traditional bow boat and is the first traditional barrel design in the Axis line. With the introduction of these 2 models in Axis, we have doubled the Axis lineup for the current model year. The addition of Surf Gate as an optional feature to the Axis line of boats for 2014 is something our dealers are extremely thrilled about. We were the first to market with a completely automated electronic surf wake system. With the addition of new features every year, we continue to hear that Surf Gate remains the best system on the market. While Surf Gate is an optional feature, the historical take rate on Malibu Boats has been close to 100%, and we are seeing a very similar trend for Axis.
I will discuss the market trends for a moment for our fiscal Q2 in January. Based on the market data that we have from Statistical Surveys, Incorporated, I will note the following, which continues to support our excitement for the performance sports boat segment in Malibu. For fiscal Q2, which is I covered[ph] through December of 2013, we have 38 states reporting. Performance sports boat units were up 15% over the previous year. Malibu and Axis units combined were up 30% over the previous year. We had just received January numbers as well. And for January 2014, based on 20 states reporting, performance sports boat units were up over January of 2013 by 25%. The combined Malibu and Axis units were up 58% over January of 2013 at retail. The fiscal Q2 in January preliminary results continue to point to a performance sports boat segment that is significantly outperforming the marine industry in general. Malibu continues to strengthen this #1 position and lead the way with performance that more than doubled the rest of the performance sports boat segment. New product launches and the excitement around our brands led the continued strong demand in the fiscal second quarter, as we have seen, and positioned us well for the boat show season. Starting with New York, the major boat shows begin in early January and run through April. The boat shows of our local dealer showcase Malibu and Axis products and interact with retail consumers.
In support of our dealers, we have representatives at many of the boat shows, including factory personnel. But we are really there to support our dealers. This is our dealers' time to work with new and existing customers interested in shopping the market and potentially buying a new boat. Now with that said, the major boat shows are obviously important events for Malibu, and we've been very pleased with the feedback, the retail sales contracts and the customer leads coming out of the shows this year. Except for shows with bad weather, almost all of the boat show venues have seen increased traffic and customers ready to buy versus past years. Malibu has experienced very good results in Minneapolis, Nashville, Dallas, Atlanta, Calgary, Denver, Portland and Seattle among others.
The certaining popularity of wake surfing is continuing to broaden the customer base, shopping the performance sports boat market. And when they see our Malibu and Axis boats offer the best wake innovation, performance, styling and versatility of any boat on the market, they are often sold on one of our boats. If they are not sold on the boat show floor, we only need to get them on the water at one of our post-show lake events. Once they are on the water and they experienced the performance and handling of one of our boats, it's typically game over. As one customer told me at one of these events, "Why would I buy a station wagon when I can have a Porsche at a better value?"
Our boat is everything a typical person or family would want to do on a boat today, and they do them very well simultaneously. By controlling and even customizing the size and shape of the wake, our boats can accommodate everyone from the beginner to the professional behind the boat. A family can switch between tubing, surfing, wakeboarding and skiing all day long and then end the day with a meal on their boat or just by cruising around their lake.
When it comes to on-the-boat activity, the interiors of our boats are specifically designed to accommodate larger groups with more usable space in the key areas of the boat such as the bow and the stern areas. Our larger boats can comfortably accommodate up to 18 people on the boat, and they offer customizable interiors that can be modified instantly. Whether you are looking to tow the kids, engage in water sports or just kick back for a day of leisure on the water, our boats are the most versatile boats on the market.
In summary, we had a very strong fiscal second quarter and are very positive about our momentum and positioning, heading into the peak retail selling season. We believe we have the most dynamic and innovative lineup on the market today and we know how to drive demand through a well-defined, new product introduction strategy.
Before I turn the call back over to Wayne, I would like to thank our dealer partners. Their passion and their partnership is integral to Malibu's success and we appreciate them very much. I also want to thank the more than 400 dedicated and passionate people who work at Malibu and live the Malibu lifestyle. They are committed to making the best boats on the market every single day. Thank you.
Our boats in the Malibu lifestyle are all about bringing people together. Life without limits and freedom are some of the mantras that we have. I am blessed and I am proud to be a part of a company that values and embraces this lifestyle and has such a passionate group of dealers and employees.
I will now turn the call over to Wayne for a more detailed review of our fiscal second quarter results.