Margaret Georgiadis
Analyst · Morningstar. Your line is open
Thank you, Dave. And welcome, everyone, to our call. We plan to cover a lot today, but let me start by saying that I’m truly honored to lead this iconic company. This is a company with a deep purpose to inspire the wonder of childhood as the global leader in learning and development through play. We have an opportunity to shape the next generation children that are more creative, collaborative, confident, resilient, and open to all life’s possibilities. I have spent my first 60 days deeply understanding what's working well and where we must improve to deliver stronger performance and capitalize on our many opportunities. We’ve been undertaking a wide-ranging review of our business and are leaving no stone unturned as we look at actions to drive revenue, improve profitability, and create long-term value for our shareholders. This work is still ongoing and I will report back to all of you with more details on our strategies and plans at an investor event we will host in New York in mid-June. In the meantime, I'll give you my thoughts on the first quarter, the remainder of 2017, and some of my early observations about the opportunities for Mattel that will drive future growth. So, let’s start with the first quarter. Our first quarter results came in below our expectations. Gross sales in the first quarter were down 15% and gross margin came in at 37.9%. We view these results as unacceptable relative to what Mattel is capable of. Going into Q1, which is a seasonally light quarter, we expected lower revenue and gross margin because of the retail inventory overhang coming out of the holiday period, a lighter entertainment slate, declines in our doll portfolio, a few foreign exchange adjustments, as well as some other factors. What we did not expect was a prolonged impact from the retail inventory overhang and the resulting slower pace of retail reorders. These lower-than-expected sales had a material impact on our ability to efficiently absorb our supply chain fixed costs. I should note that the retail inventory overhang was essentially isolated to North America and a few markets in Europe, while Latin America and Asia-Pacific continued strong growth. In addition, we decided to proactively take action on a few ancillary brands to clean up our own inventory, and as a result incurred a higher obsolescence expense. Clearly, we are disappointed with our first quarter results and recognize we have a lot of work to do to improve execution across our portfolio. At the same time, we remain very encouraged by our progress revitalizing our core brands, which continue to win in a very competitive marketplace. POS, which we track at wholesale, shows Barbie, Hot Wheels, and Fisher-Price all continuing their positive trends in the first quarter. And as I mentioned earlier, emerging markets continue to demonstrate strong growth and long-term potential, particularly Asia-Pacific and Latin America. We are confident we have worked through most of our inventory issues and we should begin to see the benefits of scale and our cost savings programs as we move forward. I also want to be fully transparent about a few areas for improvement. For example, we have not fully regained the loss of momentum in American Girl and have a lot of work to do to capture the full potential of this incredible brand. And Monster High, which was in recent years a large and highly profitable business, continues to be a drag on our results. As the company's new CEO, it is my responsibility to ensure we are clear about what's working and what's not working and ensure we effectively manage through these issues and set an aggressive, but realistic path forward. In light of our Q1 results, we are updating our expectations for the full year. We now expect full year revenue growth to be in the mid-single-digit range and adjusted operating margins to be flat as compared to prior year. We will have a better picture of how the year will shape up, based on the initial response to Cars 3. We are very excited to reintroduce this iconic Disney franchise to a whole new generation of consumers. The film’s staggered worldwide release schedule begins late this quarter, which should give us the ability to see how customer takeaway is tracking and adjust to retail expectations going into the holidays. We are continuing to invest in our business to deliver on our growth initiatives and we remain focused on optimizing resources to provide the financial flexibility to support growth investment and fund our capital deployment initiatives, including the dividend. Kevin will expand on this guidance and capital deployment later during the call. Over the last two months, my team and I have focused on building a roadmap to accelerate our progress against our five strategic priorities, which we believe will meaningfully grow the business. We will have much more time to share during our investor meeting in New York, but let me take a moment to quickly frame up some of my thoughts on each priority now. First, our core brands have a large opportunity to unlock growth by transitioning to multidimensional systems of play that integrate physical and digital worlds. Our global scale and accessible price points offer us a unique position to deliver these connected systems. The value propositions for each system will center on big ideas that millennial parents and kids care deeply about and leverage compelling content and experiences to create ongoing conversations and deep relationships. These next generation power brands will extend toy purchases and unlock adjacent revenue streams in areas such as content, gaming, licensing, and experiences. A great example of this systems approach is Hot Wheels. Hot Wheels were designed to ignite and nurture the creator and challenger spirit that lies within every kid to help them reach their true potential. There are endless possibilities with connected track and construction systems, technology-enabled cars, gamification and communities of passionate fans. We already have great response to new products, such as Hot Wheels AI and our Hot Wheels Games. The future is about integrating digital across our product lines and unlocking more expansive levels of play and community experiences, both for individuals and even teams. Fully developing the potential of these next generation power brands requires embedding a new set of capabilities across our business. We’re hiring new talent, upgrading our technology infrastructure, and forming new partnerships to accelerate our progress. Turning to our second strategic priority, we are strengthening how our toy box can significantly increase our innovation pipeline. We are proud of the progress we have made with our licensed entertainment partnerships. At the same time, we want to create more differentiated partnerships, based on deep consumer and category insights, tech-enabled designs, best-in-class manufacturing, and strong global distribution. We also see a big opportunity to develop a more robust content co-creation model. In addition, we are building a growing pipeline of tech-enabled products that capitalize on new play patterns, allow us to extend beyond traditional toy age ranges and serve as the inspiration for more creative uses of technology throughout all of our brands. Third, given the enormous untapped potential, we want to increase our momentum in emerging markets with tailored product lines and strategic partnerships. Our recently announced partnerships in China with Babytree, the largest online site in the world for new moms, and Alibaba will allow us to accelerate our strong growth in China. Working with these leading partners, Mattel can more quickly become the thought leader in learning and development through play and reshape the engagement model for parents and kids in the most mobile and digital first region of the world. We plan to leverage this model to expand more quickly and efficiently across other top Asian markets, such as India and Indonesia. Fourth, our commercial team is always been a strength to Mattel, with our early move to a global model and heritage of deep local market insight and entrepreneurialism. At the same time, we can strengthen the performance of our top brands across markets, by driving tighter standards for category development and retail execution, particularly omni-channel and e-commerce. As part of this, we need to continue to upgrade our capabilities in areas such as digital engagement and commerce, merchandising differentiation, demand forecasting and inventory management. Each of these is critical to staying in step with the shifting consumer preferences and our retail partner needs. And finally, we remain committed to continuous cost improvement across our business. In addition to our existing $240 million program, we already see incremental opportunities to operate more efficiently. We're looking at new ways to capture value in areas such as SKU rationalization, more expansive automation, and optimizing our manufacturing to enable our strategy, both owned and outsourced. Let me end by saying our first quarter results are disappointing and not a reflection of the significant potential we see ahead. As we continue to carefully evaluate the business and update our strategic plans, we recognize we have a lot of work to do to successfully position Mattel for the future, but we see a clear path to driving sustained top line growth and regaining operating margins of 15% plus over time. Throughout my career, I have set and delivered on aggressive, yet achievable expectations in fast paced and competitive environment. I am confident I can do that here again at Mattel. I am excited to work with the talented team across Mattel to win in the marketplace and deliver on our mission and long-term objectives, and I'm particularly excited about the partnership with Richard. And I want to thank him for his support during my on-boarding process. I look forward to meeting you, our investors, and providing updates on our progress at our investor events in June. I’ll now turn the call over to Richard.