Richard Dickson
Analyst · Steph Wissink with Piper Jaffray. Your line is now open
Thanks, Chris. As Chris just alluded to, there were three things that weighed down our third quarter financial results. A continuation of strong foreign exchange headwinds, declines in Monster High and softness in some license entertainment properties. Although we look at our business quarterly we also need to look beyond the financial headline to assess the business and when we do that, we see a lot of progress towards our turnaround and lot of reasons to believe in Mattel's long-term success. Long-term success starts with having the right people in the right places. In this past quarter we were pleased to announce four exceptional new members to our leadership team. They join Mattel with clear mandates to strengthen and build four critical opportunity areas; core brands, content and digital, brand and commercial finance and culture. Each of these leaders is a recognized innovator and already on a job contributing to Mattel's transformation. Many of the signs of a turnaround at Mattel are just below the surface, so as I take you through some of the specifics of our Q3 results, I'll go a little deeper to give you the opportunity to see what I'm seeing, which is great progress to-date and a belief that our turnaround efforts are in line with our expectations. Today with regard to performance, I'll focus on POS to show how our brand management and retail execution efforts are driving consumer demand and strengthening Mattel's retail customer base. Then I'll quickly pivot to talk about what our turnaround progress means for the upcoming holiday season and for 2016. Global POS arguably the leading indicator of our progress remains positive for the year although down slightly in Q3. Not surprising the decline in the quarter was mainly driven by Monster High and Disney Princess. But when we look at the numbers excluding Disney Princess, Global POS was actually up about 3% and in fact accelerated relative to the first half of this year. Most importantly POS continues to outpace shipping, which means with better alignment there is a real opportunity to increase sales going forward. Almost all of our core brands have POS outpacing shipping as we enter the holiday season with a significant opportunity to better align Barbie and Fisher-Price shipping to POS trends. Core brands are the leading indicators of our success, so let me take a minute to provide a little bit more detail on the three brands that you're likely to be most interested in; Fisher-Price, Barbie and Monster High. On Fisher-Price, we continue to see positive and improving POS this year despite some POS headwinds related to licensed properties within Fisher-Price brands and for the first time a very long time global Fisher-Price POS is up mid-single-digits year-to-date and up high single-digits in the third quarter. With Q3 POS significantly outpacing shipping, which was up only slightly in the quarter we have a great opportunity to close the gap and increase sales. In our baby business, which represents about half of our total Fisher-Price business, our efforts to connect and convert with innovative product and messaging are gaining traction. We are seeing real solid results as we build the brand into a relationship with Millennial parents, one that provides the guidance, gear and toys parents need to help their children get the best possible start in life. There is great enthusiasm and a renewed focus on brand management at Fisher-Price that's showing in consumer programming and our Fisher-Price Best Possible Start Campaign is a great example of this. We still have work to do in our pre-school line and we’ll have more positive news about our brands' license entertainment business soon. But as we moved out of the third quarter, we see a great opportunity to leverage our progress to-date and begin to close the gap between POS and shipping. Moving on to Barbie; now earlier this year I mentioned that we expected 2015 to be the most competitive doll market in recent memory and we really saw that in Q3 as significant doll competitors hit the shelves with advertising to support the launches. So given that we’re pleased to see Barbie POS continue to hold its own this quarter with global POS up slightly year-to-date and Q3 POS flat. We continue to see positive results in the U.S. where our brand new marketing messages and strategies got an earlier start and we are very happy to see improving POS trends internationally as we cleaned up older inventory and now move into the holiday season with a clean slate and the opportunity to really drive sales. Relevance never rests and the Barbie brands' renewed commitment to connect to pop culture is really starting to show in POS trends and growing buzz for the brand, both with girls and moms. On the digital front, we saw significant increase in app use this past quarter and our YouTube video views nearly doubled. From our milestone globally diverse Fashionista line to the recent New York Times Magazine cover story featuring our innovative Hello Barbie Doll we are very pleased to see Barbie leading the cultural conversation again. We are continuing to expand our efforts to spread the word about Barbie in that vein. Just last week we launched a ground breaking new advertising campaign titled imagine the possibilities that reinforces and goes to the heart of Barbie's message. Like Fisher-Price, Barbie brand shipping is lagging POS trends partly due to older inventory that was on the shelf in some international markets and a reduction in shelf space globally. But now with shelf space productivity up and currently clean inventory on shelf there is a great opportunity to close the POS to shipping gap and improve sales momentum going forward. International shipping has already started to respond. In Q3 we saw sequential improvement and we see a great opportunity in North America where Barbie POS is significantly outpacing shipping with POS up high single-digits and shipping down 8%. From exciting new product to focused more relevant marketing and a renewed sense of purpose, Barbie's strategically returning to strength despite a very tough marketplace. So on balance I see a lot of very positive momentum coming out of our two biggest brands; momentum that we haven’t seen for a while. Moving brands like Barbie and Fisher-Price takes time, but I'm increasingly convinced about the work that we’re doing and I am pleased to see that the strategies we put in place are working. These brands are getting stronger and the work we’ve done this year will only continue to build into 2016. Moving on let's take a look at our greatest challenging core brands Monster High. As you know the brand has struggled in its evolution from the global sensation it was at launch to an evergreen brand, yet it remains very relevant as a top five global doll property and arguably the Monster High message is more relevant than ever in today’s pop culture. In Q3, while we saw declines in the base business persist globally, we were encouraged to see that the additional new product lines introducing new scales and new form factors performed well. Growth continued to tune in. Website traffic remains robust and this quarter we saw app use increase along with YouTube video views. IP for this brand is incredibly powerful as the metrics show. So as we fix the toy side of the business, we are also thinking bigger by finding ways to monetize the brand as global IP. The brand’s recent partnership with HIGH SCHOOL STORY the number one game for female teens in the U.S. is a great example. In this month Monster High will be the star of the game. The brand’s refreshed purpose driven message means it can command marquee partners and placements and we couldn’t be more thrilled about our collaboration with Lady Gaga’s Born This Way Foundation, a leading voice for inclusivity and tolerance worldwide. Lady Gaga is one of the most distinctive and famous music artists in the world today and she is fiercely dedicated to her foundation’s mission, which dovetails nicely with Monster High’s brand purpose. This is a partnership that will unite and mobilize both fan bases to multiply a shared message to original content, social media and eventually product. It’s a perfect pairing. To be sure the journey today for Monster High has been bumpy, but I can tell you I like where this brand is going with strong new work just starting to hit the market now and much more to come in 2016. Despite my optimism, I am sure the question remains with Disney Princess and Monster High declining, what are the implications for Q4 and for 2016. Clearly, we have our work cut out for us, but there are several positive catalysts for Q4, including our continued revitalization of core brands, which gives us the opportunity to increase sales momentum by closing the current POS and shipping gap, particularly with Barbie and Fisher-Price as we have discussed. We should see continued momentum from Hot Wheels and Thomas & Friends, which are performing well, both from a POS and shipping perspective. I am particularly excited about View-Master, since it’s getting placement in different parts of the store, which will hopefully lead to expanding cross-generational appeal. MEGA Brands which is gaining some traction in international markets will have exciting new products timed to the release of Halo 5 - Guardians as well as the new Call of Duty - Black Ops videogame. MEGA will have great holiday product for its expanded license properties, Minions and SpongeBob. We will see continued sales momentum with our new license entertainment properties Minecraft and Nickelodeon’s Blaze and the Monster Machines. And we are building on momentum from our investments in emerging markets, particularly China, where sales are accelerating. While there has been a lot of product news and activity this year and this quarter, traction is also due in part to substantially better execution at retail. Going forward, in addition to benefiting from some timing shifts, we will be supported by increased advertising and stronger trade promotion and merchandizing support. This year, we have made significant progress aligning our brands and commercial organization to execute at retail, including for holiday 2015, doubling our presence on many of the retailer top toy lists like Walmart and Toys"R"Us and we have a much bigger presence in many of their toy catalogs. This year unlike last year, we will have meaningful [segments] in store during Black Friday and Cyber Monday events with a number of key products and you will see several ads of our product placements throughout the holiday period. These catalysts give us confidence that we could achieve the 2015 outlook we shared with you earlier this year and Kevin will walk you through more of the details on that in a moment. Looking ahead to 2016, it’s clear we will continue to have significant challenges with the loss of Disney Princess and the current trend of Monster High. We have been aggressively developing plans to offset the Disney Princess revenue gap and we have confidence in the new team managing Monster High. We’re focusing our efforts to build core brand momentum and building on new partnerships. And as we are just beginning to share our 2016 plans with retailers, here is some insight. We expect partnerships will make up a big chunk of the gap, including incremental in 2016. In partnership with Warner Bros., we will be supporting brand new entertainment properties from their DC Comic World. For starters, we are tapping into the rich DC Comic vault and focusing on the growing hyper-relevant DC’s Super Hero Girl franchise with content launching this fall. In addition, Warner Bros., is kicking off a completely new multi-film multi-year theatrical franchise in 2016 with the release of Batman versus Superman - Dawn of Justice. Also incremental to 2016, MEGA Brands will be launching a new innovative line of toys supporting the incredibly popular property Teenage Mutant Ninja Turtles and its 2016 theatrical release. We will also continue to build on our efforts to-date and improve the momentum on all of our core brands. We will look to Toy Box, Mattel’s energetic hub of innovation and new technology to provide the scores of the incredible ideas and partnerships that are setting a new pace for the industry. We will continue to invest and expand in emerging markets like China with all of our brands and of course we will continue to align our brand and commercial organizations and focus on supporting our retail partners around the world. Beyond these efforts, we continue to build a robust pipeline for the licensed entertainment component of our business and I look to sharing more news with you on this in the upcoming months. The net is this, while we are just entering the holiday season, which represents more than 50% of retail sales for the year and have recently begun to preview fall 2016 lines with customers we are increasingly confident that we should be able to cover a significant portion of the Disney Princess revenue gap as we build momentum throughout the year and into 2017. The current year now three quarters in has not been without its challenges. But taken as a whole we believe we're meeting these head-on, making solid progress against our strategic priorities and positioning ourselves competitively for the future. As we enter this critical holiday period and look toward next year, Mattel is structurally a much stronger organization. We have focused ourselves wholeheartedly to the creativity, innovation and speed that made Mattel great. When I speak with partners, licensors, licensees, press and our own people there is unmistakable energy and enthusiasm for what we are doing and evidence that we are on the right path. Transformation is hard work and we're making great progress. So my continued thanks to the people of Mattel who I know are today more committed than ever to accelerating our turnaround. I look forward to sharing much more with you in the coming months. And now I'd like to turn the call over to Kevin.