Richard Arnold
Analyst · Deutsche Bank. Please go ahead
Thank you, Ed. Turning to our businesses. In sponsorship, we announced two global sponsorship deals in the first quarter. Our first league partnership with Kohler and the renewal of our global partnership with Canon Medical Systems. In the quarter, we've also renewed our global partnership with Deezer. Launch of the Kohler partnership is another great case study of what we deliver as arguably the world's number one marketing platform. In the two months partnership launch period from mid-July to mid-September, our partnership with Kohler achieved over 1 billion media impressions. To be clear, this excludes visibility in live games or highlights and is purely from editorial and social content. The benefits to Kohler to date have been a near 5x increase in Kohler’s brand awareness and amplified positive brand association in our key markets. As I mentioned a couple of months ago, we remained pleased with our pipelines and continue to expect a strong contribution from sponsorship. Turning to the media business. Following the launch of our new website and mobile application this summer, we continue to focus on driving deep and more meaningful engagement through our owned and operated products. As I mentioned a couple of months ago, the mobile app reached the number one sports download ranking in over 70 territories and now has monthly active users in over 225 markets. We continue to see significant increases in fan engagement on our owned and operated products. Through better product capabilities and more engaging content, our fans now spend more time interacting with the club through our digital products, giving us the ability to cross promote other club products and services, including retail, e-commerce and ticketing. MUTV direct-to-consumer products continue to grow and we now have downloading over 168 markets. As previously mentioned, we improved the user value proposition by introducing a discounted annual pass and launching a free front porch on the MUTV app, so the non-subscribers are able to view video content and we are currently experiencing the benefit of this strategy, most notably in our lowest levels of consumer churn. In respect of our social network, we are happy with the progress of our three main global channels, Facebook, Instagram, and Twitter. We continued to see year-on-year growth, strong engagement, and we continue to be the most engaged Premier League club. In respect to retail, the Adidas wholesale business continues to show growth year-on-year, driven by high demand of the pink away kit and continued strength in Asia. During the quarter, we announced the partnership with the iconic American Denim brand, True Religion. The partnership with True Religion has seen the launch of the co-branded premium denim range, initially sold exclusively through MU and True Religion channels. This launch was complemented by the launch of the first Manchester United and Paul Smith collection focused on luxury accessories. These two partnerships enhance our existing portfolio of brand partnerships such as Adidas, New Era, Tag Heuer and Columbia, which enables us to offer our fans a broader and exciting selection of merchandise. From a venue perspective, our official membership product is on course for another record year, having sold out our seasonal ticket-related products in record time last night, we are now focused on selling our match by match ticket-related products. In terms of match tickets, we again on course to sell out all Premier League matches exclusively to official members. Over the summer, we took major upgrades to two facilities creating our new most premium seasonal hospitality suite, 1878, named after the year the club was founded as well as the Ambassador’s Lounge, a suite dedicated for our sponsorship partners and the guests. Both facilities have been extremely well-received and focus now turned to planning ahead for the summer 2019 work. I will now hand you over to our CFO, Cliff Baty.