Julie Smolyansky
Analyst · Howard Halpern with Taglich Brothers. Please, proceed with your questions
Thanks, Hunter. And thank you, to everyone, who's joined us on today's conference call. I will begin by providing an overview of key business highlights for the third quarter of 2016 and then I will review our strategic initiative. Next, John will discuss the quarterly and year-to-date financial results in more detail. Finally, Ed and I will be available to take your questions. Third quarter net sales increased to $30 million from $29.6 million in the prior year. Our improved top-line reflects the steady progress that we've made to expand our distribution and propel increased velocity of our kefir products. I am pleased with our solid performance however, before I dive into the details, I would like to take a few minutes for those who maybe new on the call to provide a little bit more color about who we are and why we're strongly positioned for future success. It's an exciting time to be leading in the U.S. – the leading U.S. kefir producer and marketer of kefir, live and active – excuse me, exciting time to be U.S. producer and marketer of kefir, a live and active cultured dairy product packed with protein, calcium, and probiotics. For 30 years Lifeway has dominated the category owning over 90% of total kefir sales in the U.S. Our mission is to provide the best probiotic and nutritious food that resonates strongly with consumers who are increasingly concerned with eating healthy. 43% of consumers’ today buy yogurt and kefir for benefits associated with digestive health. Additionally, a study by Mantel recently stated that the yogurt and yogurt drink category is expected to grow over $11 billion by 2021. These trends coupled with our less than 5% penetration of the total U.S. household provide tremendous opportunities for us to take our business to the next level of growth. But how will we get there? Number one, increasingly Lifeway's brand awareness. Over the past year, we've made key investments into our marketing strategies in order to further grow our consumer awareness of Lifeway. Just this past year, we have invested in the production of nationally launched commercial, collaborations with designers such as Cynthia Rowley, and partnerships with athletes and health advocates like U.S. Olympian Carli Lloyd to help drive awareness of Lifeway. Looking ahead, this is an area, we'll continue to focus on in efforts to further increase our household penetration. Moving on to our next strategy. Number two, developing innovative products. Lifeway began with a single product, a 32 ounce bottle of plain drinkable kefir. Today, we have hundreds of different varieties, flavors and sizes of kefir to suit the many tastes and preferences of our consumers. We are proud of our ability to innovate and this continues to be an important focus of area that we maintain our position, as the leading name as kefir. In fact, we are pushing into new categories and offering choices to consumers with the launch of supplements, Kefir Cups and Cups Farmer Cheese. And finally, number three, expanding distribution across sales channels and geographies. Once sold exclusively in niche and specialty health food stores, kefir has gone mainstream. Today, Lifeway products can be purchased at major retailers all across America. And there's still white space remaining for us to sell. Jennifer Reilly, our new Senior Executive Vice President of Sales and her team continues to make solid progress in expanding our footprint at both new and existing retailers. We also recently added new talent to our sales team that will be fully dedicated to unlocking food service and small format opportunities. Also under Jennifer's leadership, we intent to step up our focus at Lifeway's top customers in 2017. We have clearly, articulated growth strategy, a committed team of employees, a phenomenal product and a proven track record of success. Our marketing and sales initiatives are working. Lifeway's total U.S. household penetration was up 28% over last year. Still we know there's a much work to be done and we could not be more excited for the future opportunities that lay ahead of us and our ability to achieve increased growth and expand profitability across our businesses as we execute on those strategic initiatives. I would now like to turn our review to our recent results. We are pleased with the continued progress we made to grow our top-line and expanded distribution of Lifeway's product to new and existing retailers. Some of our Q3 wins include 1,200 stores added at Food Lion primarily in the Southeast region of the U.S. This is a significant milestone for us as Food Lion is a new customer with substantial white space opportunity for future expansion. We've expanded throughout – additional expansion across multi-outlet retail channels all across the South. SKUs of our Protein Kefir, Whole Milk Kefir and ProBugs added across traditional and natural banners. Turning to private label, we are posting strong shipments on our private label products with select retailers. And distribution gains are not limited to the U.S. just a few weeks ago we made the exciting announcement that Lifeway will launch four of our most popular flavors of drinkable Kefir in Ireland. Starting in November Lifeway will be available in over 140 stores across two major retailers in Ireland. As many of you are already aware, this will not be our first foray into international markets. In recent years, we have expanded our reach into Canada, Latin America and the United Kingdom. We are very encouraged with our recent performance in Canada. Third quarter sales were up 157% compared to the prior quarter and we've also added distribution of our product at select Whole Foods in Canada. While our international footprint is small, it continues to grow and we look forward evaluating additional opportunities for international expansion, as global demand for probiotic products continue to rise. Earlier this year, we announced our plan to expand our advertising and marketing initiatives to help drive increased brand awareness of Lifeway. This has continued to be an important area of focus for us. In our third quarter, we debuted a campaign, featuring our brand ambassador, two time Olympic Gold Medalist and FIFA World Cup Champion, Carli Lloyd. The campaign resulted in millions of impressions across digital media and websites such as espn.com. Additionally, we aired the commercial during the premier episode of Harry Connick Junior's new talk show, which was ranked the best national talk debut in the past three years. We continue to be pleased with the results of our strategic partnership with Carli and I look forward to sharing future updates on our marketing initiatives on upcoming calls. In summary, we are very pleased with our improved business results and remain confident in our long-term growth opportunities, as we continue to execute on our strategic initiatives. We've made essential investments in marketing and – in manufacturing facilities to help support our long-term growth. I'm impressed with our recent progress and confident on our ability to execute on our strategic initiatives, in order to drive long-term growth and increase value for our shareholder. With that, I'd like to turn the call over to John to discuss our financial results in more detail. John?