Julie Smolyansky
Analyst · DA Davidson. Please go ahead with your question
Thanks Hunter. Good morning to everyone who’s joined us on today’s call. I’ll begin with an overview of our business in the second quarter of 2016, and then provide an update on our strategic initiatives. Next, John, will discuss our quarterly and year-to-date financial results in more detail. Finally, Ed, John and I, will be available to take questions. Our strong start to the year continued into the second quarter. Net sales increased over 4% to approximately $31 million, reflecting continued demand for Lifeway’s household probiotic and kefir dairy products. In addition to top line growth, we continue to benefit from lower milk cost, which is coupled with improved manufacturing efficiencies, fueled one of our most profitable success second quarters in our Company’s history. We’re pleased with our momentum for the first six months of 2016, and believe we’re strongly positioned to achieve continued growth. Before I discuss our near and long-term opportunities, I first like to review some highlights that contributed to our growth and success in the second quarter. Our recent results were primarily driven by increased distribution across new and existing retailers. Some of our Q2 wins include; new shipments of our Organic Whole Milk Kefir to [MarketAxess], Harris Teeter, Wegmans, and Big Y stores. Whole milk dairy products continue to be a growing trend within the natural foods category as reported by DairyFoods.com earlier this year. More and more we are seeing consumers embrace healthful fat products as they are perceived as a more wholesome option than low fat alternatives. On February -- our February collaboration with designer Cynthia Rowley in which we launched a limited edition Hibiscus Rhubarb Pie flavor performed well, continuing to our top line growth and help drive strong PR for the Lifeway brand. Positive class of this innovative new product and designer collaboration included [pit] in the Chicago Tribune and the company, and also created excitement for the subsequent launch of our seasonal Watermelon Kefir flavor. Last quarter, we announced our strategic plan to expand our advertising and marketing initiatives around Probugs to help support continued growth. In Q2, we premiered our second national television commercial, the start aired nationally in June and July, and was targeted to viewers with children’s with Porbugs distribution areas. Additionally, it now has over 600,000 views on the Lifeway YouTube channel. We believe this commercial helps contribute to the increased sales of Probugs products and successfully added distribution at buyers and publics. In addition, Porbugs Bites are easy to eat freeze-dried melts for babies and toddlers shipped to major Lifeway customers, including Giant Carlisle, Stop and Shop, Price Chopper and Wegmans. These innovative new bites are non-refrigerated and can be found in the baby aisles grocery store. We are very excited for additional distribution of Probugs Bites to our customers as it allows to occupy space outside of the refrigerated dairy aisle and serve a younger demographic of children. In effort to drive heightened awareness of our Probugs Bites, we invested in increased promotional activity, which was further supported by our recent Porbugs commercial. Finally, turning to international opportunities, we recently began shipping our second wave of products to Mexico. This extended line up included added distribution of Lifeway Kefir with Oats and Perfect 12 stevia sweetened kefir. To support additional distribution in Mexico, I participated in a well received media to our culminating with an appearance on a major Mexican radio station. As the largest producer and marketer of kefir in the United States, we are continued to be committed to expanding distribution of Lifeway products to new and existing retailers. Since 2010, the overall kefir category has grown from 59 million to over 120 million, and since 2002, from 12 million to 120 million, with Lifeway owning over 90% of total kefir sales. We believe our growth will continue to be supported by increased awareness and overall benefits of healthy diet and benefits of probiotics on the digestive health. And we’re focused on a number of relative initiatives to do so. Last quarter, we announced since the appointment of two time Olympic gold medallist and FIFA World Cup Champion Carli Lloyd as our new brand ambassadors. She’s continued to share her experiences with Lifeway to her many followers, which include over 600,000 people across social media platforms such as Facebook, Twitter and Instagram. Additionally, our previously announced commercial, featuring Carli, is scheduled to debut later this month. Additionally, in August, Lifeway served as a vendor and sponsor at the music festival Lollapalooza in Chicago. At our Lifeway Kefir shop, we provided a line up of refreshing smoothies and frozen treats to over 300,000 attendees. This was just one of many events Lifeway has participated in this year, including the Pitchfork Music Fest, Wanderlust Yoga Festival, the Taste of Chicago, and more. We believe these demos and specials are essential for our fast growing brand awareness and ability to successfully grow distribution. We are very pleased with our improved business results and our strong start to fiscal ’16. More than ever, we remain confident in our long-term growth opportunities as we continue to execute on our strategic initiatives. We believe we’re well positioned to achieve continued growth by; number one, increasing Lifeway’s brand awareness; number two, developing new innovative products; and finally, number three, expanding distribution across sales channels and geographies. We’ll continue to execute against this plan as we grow our business and return value to our shareholders. With that, I would like to turn the call over to John to discuss our financial results in more detail. John?