Sheldon Adelson
Analyst · JPMorgan
Thanks a lot, Dan. Good afternoon, everyone, and thank you for joining us today.
I'm pleased to report that we continued to execute our strategic objectives during the quarter. And despite the continuing challenges in the Macao market, we delivered a solid set of financial results, with company-wide adjusted property EBITDA reaching USD 1,051,000,000. At the same time, we continue to return excess capital to shareholders.
I know you're waiting for me to predict whether we have reached the bottom in Macao and whether the next quarter will get better. But it's very hard to do so right now because we are sailing in uncharted territory, at least for the short term. It reminds me of a fellow that had a joke that said, "It's very difficult to make predictions, particularly about the future."
Our job is to set the right strategy so that we can grow and prospect for the long term in spite of the current challenges, contiguous to the economic development of our host jurisdictions, and at the same time, ensure the company can weather any cyclical storm across the business cycle. But I want to tell you that I am today as confident as I've ever been in the long-term outlook for the Macao market. Our unmatched financial strength enables us to stay fully committed to our markets and our development plans while continuing to return significant amounts of capital to shareholders.
To put it plainly, we will invest in our existing portfolio. We will search for new development opportunities very aggressively, and we will pay generous recurring dividends, which we have every intention of growing over the next several years as our business and cash flows continue to grow. I can say that we're targeting at least a 10% growth in each of the next 3 years. Today, our company -- that's in regular dividends.
Today, our company enjoys a strategic position in our industry. First, we alone have the true business diversification, which derives from our convention-based Integrated Resort business model. Second, we are unique in having the critical mass of Integrated Resort assets that can capture the long-term tourism and consumption growth in Asia. And third, only our company has the privilege of operating in the 2 biggest gaming markets in Asia.
Talk to anyone who is familiar with the markets in Asia. We are in the pole position to be selected as the preferred developer of new integrated resorts as and when other markets in Asia open up. My commitment to invest in Macao's long-term future has been and will continue to be unwavering.
Let me be specific. First, not only will we work to complete our St. Regis and Parisian projects in Macao as expeditiously as we can. We are also as eager as ever to develop additional resort and non-gaming facilities beyond the completion of these 2 projects.
Second, we will continue to lead the charts in the economic diversification in Macao. In particular, we will continue to be the pioneer in developing the MICE, retail, hotel and entertainment industries.
Remember, we were the first ones to develop an integrated resort on Cotai when everyone else was wildly [ph] ridiculing us and telling us they couldn't even spell integrated resort. Our business model has since been validated as each and every one of our competitors has tended to emulate us. I say attempt because they all say if they put in a hotel and a casino, and a couple of restaurants, they have an integrated resort. We have 8 or 10 different major entertainment and attraction components that are unmatched by anybody in Macao, unmatched. And everybody says, "Oh, I'm going to put in some more shopping. I'm going to launch my lobby, and I'll put a couple of stores in there, a couple of gift shops. And then I'll be an integrated resort." I'd like to say that the description of it is going to be sort of somewhat different than us.
Third, we will continue to invest in the training and development of our employees. I would like to elaborate on each of these commitments. With respect to development projects in our master plan for Cotai Strip, I believe these remain critical in supporting Macao's goal of becoming a world-class leisure and tourism destination. There's been a lot of debate recently, both in Macao and Hong Kong, concerning the ability of these cities to accommodate the growing number of tourists and the impact of tourist growth on local residents.
I believe our MICE-based Integrated Resort model provides a winning formula for accommodating long-term tourism growth for Macao while minimizing disruptions to local residents. With the completion of St. Regis and Parisian, we will have almost 13,000 hotel rooms in interconnected resorts, interconnected, you don't have to leave the building to go from one to the other. With the potential of -- and there's over 840 stores across 4 shopping malls; with the potential to add several hundred more in new development subject to government approval; 2 million square feet of meeting and exhibition space; and 4 performance venues, including our Venetian Cotai arena, which can be utilized either for our MICE business or major entertainment events, all of this and more under one roof.
No one else in Asia can you step out of your hotel room and walk down the hallway to a door and into an arena. The visitor to any of our resorts can enjoy the full spectrum of non-gaming additional [ph] amenities without ever stepping outside of our buildings.
In quarter 1 this year, our hotel occupancy in Macao was 83%, which meant we had around 7,600 occupied rooms per day and more accurately per night. With completion of the St. Regis and Parisian, we will have nearly 13,000 keys. So we will have capacity to grow our occupied room nights by another 5,000 per night. That, of course, represents very substantial growth in tourism capacity. The key is to attract and grow the number of overnight visitors and accommodate and entertain them in our Cotai Strip Integrated Resort complex. That for me is a triple win. Good for us, good for Macao and good for our customers.
As you're probably aware, there will be a midterm review of the gaming concessions this year, and it's important to recognize what we have accomplished in each of the key categories of the review over the past decade.
So let me now talk about our commitment to promote economic diversification in Macao. I've tried to find a more modest label for our role, but I think nothing describes it better than pioneer. Developing the non-gaming industry isn't just about building the hardware, although that is unquestionably essential. It requires strategic planning, operating know-how and the commitment to invest in the human resources to grow and operate these businesses.
While it's become fashionable for everyone to talk about Macao's diversification in gaming, we have [indiscernible] been delivering on all aspects of diversification over the past decade. I'd just like to say that if you calculate our -- the ratio of non-gaming to gaming, it's about 97% non-gaming space and about 3% entertainment [ph] space.
Take MICE for instance. The overall Macao industry grew from 1.2 million attendees in 2009 to 2 point [indiscernible] The Sands China subsidiary accounted for 80% of that growth, as we increased from 614,000 attendees in 2009 to 1.8 million in 2014. We are the global experts in MICE, and we look forward to help take the MICE industry in Macao to the next level over the coming years.
In the hotel segment, most of you know that we have more hotel rooms than all our competitors put together. But more than that, we actually sell our hotel rooms to drive new and more diverse group of visitors to Macao rather than simply assigning them to casino patrons. We estimate we accounted for over 80% of the cash rooms sold on Cotai in 2014.
Based on our recent customer research surveys, around half of our cash paying hotel guests at Venetian are first-time visitors to Macao. To me, that is a very healthy demand indicator for Macao as a destination, and furthermore, the enduring attraction of The Venetian. And this has always been a key part of our strategy to help Macao become a world-class tourism destination, build iconic integrated resort destinations to attract new visitors to Macao.
In retail, our 3 retail malls generated USD 2.5 billion of retail sales in 2014. That's almost as much as on the lives [ph] our key executives spend, up 12% year-on-year versus an overall Macao market that was up by only 1% and more than 3x what they were in 2010. To put this amazing statistic in context, at 2007, the total retail sales in Macao were less than USD 1.8 billion. And we didn't just build for the high-end luxury brands, although we do have one of the most successful luxury retail malls in the world at the Four Seasons. I think that's a little misnomer. I think we have the most successful luxury retail mall as measured by sales per square foot, over USD 7,000 sales per square foot, US dollars.
We built an interconnected retail destination that would appeal to visitors across the whole spectrum. Our retail mall sales accounted for about 40% of total retail sales in Macao in 2014 in the retail categories of which our malls have a presence. With the rollout of mall retail in Sands Cotai Central, and a complementary portfolio of tenants at The Parisian, which is now 95% committed, we look forward to further supporting the growth of Macao's retail industry as we drive more visitation by leveraging our unique portfolio of integrated retail malls.
In entertainment, we have established a real track record in bringing and delivering world-class entertainment events to Macao. This quarter, in addition to [indiscernible] concerts and the Zou Shiming world title fight, we ran the famous West End musical, Cats, with 13 shows in the Venetian Theatre. The show achieved 84% occupancy. And we will be bringing in another Broadway hit, Beauty and the Beast, for the summer.
Again, this is an area where we have made a pioneering contribution to Macao's diversification. First, we built the hardware, the multiple performance venues that allow for staging a whole variety of events. But then we also followed through with a strategy and invested in the expertise to bring the entertainment content to Macao.
Look at our workforce today. More than half of our team members, around 15,000 of them, work in the various non-gaming business lines. That's more than the combined total number of gaming and non-gaming employees of 2 of our major competitors.
That leads me on to our commitment of training and promotion of our employees. Last week, I was in Macao to preside over the launch of the Sands China Academy. Representatives from various higher education institutions in Macao were also present at the event. The Sands China Academy brings together under one umbrella all the various education, training and development initiatives and programs that we have pursued over the past decade.
In 2008, we established the Adelson Advanced Education Centre located within The Venetian Macao. This has served not only as the primary training center for our employees but also as an off-site campus for the University of Macau. Over the past 3 years, we have had over 88,000 participants in training courses in the Adelson Centre, and we are the only property in all of Macao that has an opportunity training center for its team members, the only one.
In 2013, we also set up the Sands Retail Academy with the aim of providing service training for retail professionals. And retailers, including Gucci, Louis Vuitton, Tiffany, Bvlgari, have participating in the program. This is not a program for our team members. This is to develop the local employees of our retail mall tenants to attain service levels that are consistent with global best practices.
This again demonstrates that we [ph] support to development of the non-gaming industries in Macao. Not only have we invested heavily in the hardware, we've also invested heavily in human resources. And we are committed to continue to do so. Not only will we continue to invest in local talent development, we will also continue to support local businesses. Last year, the USD 1.6 billion spent on procurement, around 83 [ph] was spent on local suppliers.
As the originator of the Cotai Strip development, now is not the time to pull back on any of these critical commitments. We will stay fully invested in Macao for the long term. We're committed to playing the pioneering role in Macao's transformation into the world's leading business and leisure tourism destination. Our track record in being transformative pioneers in multiple jurisdictions speaks for itself. But don't forget also our track record in staying the course. We have been tested by much stormier weather in our company's history. You can say that. You want to say it again?