Yes. I mean I think as you -- if you read the 8-K this week, this is telltale sign, LiveOne is now a 3-year partner with 1 of the top 10 record labels, right? It's a herd mentality in the music industry in that usually multiple parties come to the table. I think you're going to see us sign on every one of the labels, every publisher, get 2- to 3-year deals now. We've cleaned up our payables. We've cleaned up our balance sheet. We strengthened the company. And we proved that under the toughest times, we're going to grow, and we're going to perform, right?
And just think about how big this could be, right? If record labels took stock instead of royalties, right, every dollar of that, a, is cash flow, b is EBITDA and 3 is earnings. So it's a self-fulfilled prophecy and that it's a win for them as well as they take equity, right? Their equity is going to go substantially higher as well of them helping us drive more EBITDA and earnings. And I think that's part of why we raised the guidance for this quarter. It's the fourth time we've raised it.
If you saw 3 or 4 record labels come into it, you have to raise it substantially, right? Just think we pay -- we've said $80 million of our revenues, right, are coming from our subscription-based business, right, that portion of it, right, or audio business. Imagine there's a large chunk that gets paid like the music industry. If they become our partners, that means that they allow us to become way more profitable, have way more cash flow and way more earnings.
So if you read that 8-K and if you believe that, that is a model going forward -- and remember, Universal Music took $10 million in royalties a couple of years ago at $4.12, $2.10 is a no-brainer right now, right? So imagine if we can continue to do that, we may -- Aaron and I are going to have to keep looking at where that EBITDA is and where this potentially go and then just think about what that number is going to be next year, right?
If we continue to build these partnerships, continue to deliver these margins, right, yes, those EBITDA numbers really exploding. In the face of having Tesla also growing at the speed and our other car partnerships growing, we've got a lot of upside for those numbers. We want to under-promise, yes, going forward every quarter.