Robert Ellin
Analyst · H.C. Wainwright.
Yes. So we haven't given an exact date on -- yes, we haven't given an exact date on that. But listen, just on Tesla alone, if they do 1 million cars this year, you got to expect they could sell every car they can make right now. You're going to grow substantially on that now being in 86 other cars, the partnership with Android Automotive. And as I said, you're going to see more of those B2B deals like we did with Facebook for pay-per-view and like we did with TikTok and we did Music Lives. We're going to be leveraging and partnering with massive audiences that are already built, right, who need music. And I think that -- and I've been talking about this for a long time, and it was part of why we hired JPMorgan, right, as you know. You're just going to see more of these B2B partnerships.
And like when we're in a digital turbine, you start going to see that cycle change every 7 to 8 years. The carriers start fighting back, right, and all these distributors are starting to fight back with it. A, they want to own their own content, B, they want to own their own relationship with their customers. And we're seeing telltale signs that the floodgates you're opening to massive B2B partnerships like Tesla, like we have with Verizon and T-Mobile and Sprint in the past. I think those stores are starting to open back up. And as that cycle changes, it puts us in a very strong visit.
We have so much robust content. We have all the commodity content, right, that everyone else has. We're half the price right of our competitors, and we're offering all this original programming, fiber -- internet radio stations, 2,000 artisans on a platform, 300 original podcasts. And I just see telltale signs there's going to be a lot of B2B deals coming that have very low risk to us, excellent margins and real substantial upside to us without us having to go out and market and spend $80 a sub. We're going to be partnering with those partners who already have those subs and already have that traffic in audience.