Robert LoCascio
Management
Yes. So, this is what’s I think pretty cool about what we're doing is that we didn't envision like food ordering. We envisioned customer care at the beginning. If I go wind it back to five years ago, when we started thinking up this concept of this platform. So, we approached one of the quick casual restaurants, actually it came through an acquisition we did with Conversable. They had quick casual, we had Fridays, like on that platform doing Alexa, stuff with TGI Fridays and things. So, through that acquisition, we found a customer that was picking a little differently, which they're kind of looking at, most people are just walking in the door and buying, there's -- they don't have an app or the app they have limited use. And obviously, a lot comes to the third-party aggregator, seamless and stuff like this. So, we just kind of came up with a joint strategy with them, that we could do food ordering with automation. So, the menu comes up, you basically can automate it and you can have it delivered and you walk in and you get it. And it's just going to create a more direct relationship. Once we get people food order into that, then we can practically go back to them. We got something new, how about something special for you. How about a reorder? We find like -- we found with the TGI Fridays and Alexa a lot of reorders, like huge amount of reorders, high return on investment with those. So, there's so much more we can do once we're in the pocket of the consumer. And there's nothing in between them and the consumer. They're not having somebody take them to a third-party app. So, that's really where we started. And these guys are in the top 30, they're very large, a big brand we would all know them but they're like in the top 30 quick casual in the United States. They are really well known. And I just think of 1 through 29, right. We can go 1 through 29, like you walk into a McDonald’s and they have those kiosks and stuff and you’re waiting online and you have to go a kiosk, the whole thing doesn’t make sense. You should be messaging in, you walked in, the food is there, it’s kind of like the model in the stadiums that we do new order your stuff comes to you. And so, that’s the type of thing that we’re doing. So, we’ll see how it goes. They’re very excited and we’re very excited. I think we’ll launch in about a month or so, but we’ll see how it goes.