Earnings Labs

Grand Canyon Education, Inc. (LOPE)

Q3 2012 Earnings Call· Thu, Nov 1, 2012

$167.49

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Transcript

Operator

Operator

Good afternoon. My name is Hope, and I will be your conference operator today. At this time, I would like to welcome everyone to the Third Quarter 2012 Earnings Conference Call. [Operator Instructions] Thank you. Mr. Brian Roberts, General Counsel for Grand Canyon Education, you may begin your conference.

Brian Roberts

Analyst

Thank you, operator. Good afternoon, and thank you for joining us today on this conference call to discuss Grand Canyon's 2012 third quarter results. Speaking on today's call is our President and CEO, Brian Mueller; and our CFO, Dan Bachus. This call is scheduled to last 1 hour. During the Q&A period, we will try to answer all of your questions, and we apologize in advance if there are questions that we are unable to address due to time constraints. I would like to remind you that many of our comments today will contain forward-looking statements with respect to GCU's future performance that involve risks and uncertainties. Various factors could cause GCU's actual results to be materially different from any future results expressed or implied by such forward-looking statements. These factors are discussed in GCU's SEC filings, including our annual report on Form 10-K for the fiscal year ended December 31, 2011, our subsequent quarterly reports on Form 10-Q and our current reports on Form 8-K filed with the SEC. We recommend that all investors thoroughly review these reports before taking a financial position in GCU, and we do not undertake any obligation to update anyone with regard to the forward-looking statements made during this conference call. And with that, I will turn the call over to Brian.

Brian Mueller

Analyst

Good afternoon. Thank you for joining Grand Canyon University's Third Quarter Fiscal Year 2012 Conference Call. We are pleased with the results of the quarter. Our restated long-term goals are to grow enrollments 8% to 10% per year, revenues 10% to 12% per year and achieve pretax margin of 23% to 24%. We are restating these goals at this time as result of the much better-than-expected growth we experienced this year and the fact that we are off to another good start in the fourth quarter. In the third quarter, we grew enrollment 17.5%. Revenue is 22.6%. Pretax margins are at 23.4%, and new enrollments were up approximately 20% year-over-year. We believe this success is the result of a truly differentiated model within the higher education landscape. The model provides high-quality, low-cost education, whose brand is rooted in a strong, vibrant, traditional campus. The model places a minimum burden on taxpayers because of the relatively low reliance on programs, because a relatively low default rates on student loans and the fact that we pay in the 40% tax bracket. The model continues to provide positive benefits to the economy and to the improvement of higher education in the Southwest given that we have invested $200 million in high-tech classrooms and dormitories, and $80 million in technology in the last 3 years. We are also currently one of the fastest-growing employers in Arizona. Last quarter, I listed 5 reasons why we are getting these results, and I want to update you on those today. The first is the growing strength of the traditional campus and its overall impact on the brand of the institution. We started the fall with approximately 6,500 students on our campus in Phoenix. We will grow the ground campus to 15,000 students by the fall of 2015.…

Daniel Bachus

Analyst

Thanks, Brian. Scholarships as a percentage of revenue increased from 13.5% in Q3 2011 to 13.8% in Q3 2012, primarily due to the growth in the ground traditional campus. Bad debt expense, as Brian mentioned, decreased to 4.2% in the third quarter of 2012. We are extremely pleased that the trends that we began to see in late 2011 have continued and again want to thank our operational staff for their efforts. As we've mentioned previously, we anticipate bad debt expense as a percentage of revenue to be slightly higher in the second and third quarters due to the ground campus being out of session during 2 out of the 3 months of these quarters. We anticipate bad debt expense as a percentage of revenue to be approximately 50 basis points lower in the first and fourth quarters. Our effective tax rate for the third quarter of 2012 was 40.5% as compared to 37.3% in the third quarter of 2011. The lower-than-anticipated rate in the prior year is primarily due to certain nonrecurring tax items, which had the effect of decreasing our effective tax rate in the third quarter of 2011. We repurchased 177,200 shares of our common stock during the third quarter of 2012 at a cost of $2.9 million and have repurchased another 235,000 shares to date in the fourth quarter of 2012 under 10b5-1 plans that had been put in place. Turning to the balance sheet and cash flows. Total cash, unrestricted and restricted at September 30, 2012, was $127 million. Accounts receivable, net of allowance for doubtful accounts, is $8.9 million at September 30, 2012, which represents 6.7 days sales outstanding compared to $16.3 million or 14.4 days sales outstanding at the end of the third quarter of 2011. CapEx in the third quarter of 2012…

Operator

Operator

[Operator Instructions] Your first question comes from the line of James Samford, Citigroup.

James Samford

Analyst

Just wanted to talk the a little bit about the North -- or question about Northfield a little bit in the context of your strategy over the long term. Obviously, you're retrenching on the western regional area. How are trends going as far as conversion rates outside of your region? And at what point will you rethink sort of expanding physically beyond the Southwest?

Brian Mueller

Analyst

The conversion rates on leads outside the Southwest in most areas are slightly down, and that's been consistent over the last 1.5 years really. That's being offset by the huge increase in conversion rates in Arizona, but most recently, we're having a lot of success in California. In fact, we will be very aggressive in California beginning in January with advertising for both traditional ground students and online students. When you think about how big the Southwest is, and our relative small size comparatively speaking at this point, we've got a long run in the Southwest. Anything that we would do in the Northeast would be done for 5, 6, 7 years out. And to be honest with you, at this particular time, we don't know whether we're going to do something out there or in a different region or not. It's interesting, however, that since we announced that we are not going to move into Northfield because of its remoteness and infrastructure problems, we're getting a steady stream of calls for people who have properties in other parts of the country, who would love Grand Canyon University to move in. And so there'll be no shortage of opportunities if we decide to do it. It's a matter of finding an optimal opportunity and whether -- understanding when the timing is right.

James Samford

Analyst

Just a quick follow-up on your revenue per search number -- per student number, this quarter, it was up like 4%. So I wondered if you could break that down into sort of pricing versus retention. And I guess more broadly speaking, when you say you're going to plow back margin into pricing, how soon should we see that revenue per student potentially come down? Or is the offset there from the retention perspective?

Brian Mueller

Analyst

The offset is definitely there from the retention percentage. We've done it in 2 programs already. We did it in our theology program, and we did it in our education program for the cohort model where students actually meet face to face in different locations. And in both cases, we increased the number of students in both those programs and increased the retention rates of those students. And so if we would lower tuition in selected programs, it would be with a calculated risk that we're going to be able to increase the number of students in those programs, decrease the number of students in programs where there's a lower retention rate and therefore, not affect the revenue per student number.

Daniel Bachus

Analyst

Yes. The majority of it, as Brian said, is in retention. Our average tuition price increase across the university this past year was around 2%, and that wasn't across all programs. And so we're getting the revenue per student growth off of improved attention and then secondarily, the growth of the ground campus because for students that live on campus, room board, tuition and fees revenue for that student on average is $15,000 -- $14,000, $15,000. And so that's obviously slightly higher than the revenue per student we get from a full-time online student.

Brian Mueller

Analyst

But those ground students are very good example of what I was talking about. The retention rates are just so high that in comparison to the retention rates of students at the lower end that any price reduction is offset by the increased retention rate. And so we don't anticipate the revenue per student to go down.

Operator

Operator

Your next question comes from the line of Sara Gubins, Bank of America.

Sara Gubins

Analyst

First question, we are seeing some other institutions do price reductions and increasing scholarships. Are you seeing this show up at all in prospective student consideration?

Brian Mueller

Analyst

No. We have not. We talk to our people on a very consistent basis, and we have not heard a lot of discussion about that. But I think it's indicative of us moving into a different category from an institutional perspective. We don't hear our people talk nearly as much about competing with the traditional for-profit, publicly-traded education companies. We're competing a lot more against now, for example, Arizona State, Northern Arizona State University, some of the students -- some of the universities in California and especially, Liberty. So we're not seeing a lot of that.

Sara Gubins

Analyst

Okay. And then, Brian, I was thinking about your comment about maybe getting into the 23% to 24% pretax margin level and then potentially staying there and maybe plowing back incremental margin into lower tuition. Do you think that we could get there next year? I mean it looks like you're probably going to end this year not too far away from that. And I'm wondering at that point, should we then think about your growth as being 10% to 12% revenue growth margins kind of flat and so that flows down to EPS?

Brian Mueller

Analyst

I think in the near term, we'll grow faster than that, but in the long-term, that is a good way to think about it. I think that people are talking about all the free courseware it's going to be provided by the high-end institutions and that, that is going to be a threat. That's really not going to be a threat. But what's going to happen is people are going to be forced to really look at the cost structures of what they do and figure out -- there's going to be a tremendous pressure on price in higher education in the next 5 years, and I think we're in a very, very good position to keep our margins at 23% or 24% and compete very effectively on price.

Daniel Bachus

Analyst

Sara, again, we haven't really gotten into the details of the budget process for 2013, but I'm pretty confident you'll see margin expansion in 2013 similar to what we've talked about in the past. And then there should still be some margin expansion that following year. But I do agree that after 2014, it's very likely we'll be at the high end of our margin thoughts.

Operator

Operator

Your next question comes from the line of Bob Craig, Stifel, Nicolaus.

Robert Craig

Analyst

Just first question, I think you've made some comments on this in prior quarters. Could you comment on online start growth and maybe some color related to growth, both inside and outside the Southwest in that regard?

Brian Mueller

Analyst

Yes. The numbers that we gave in terms of total enrollment in Arizona, California, New Mexico and Nevada really reflect the new start numbers, reflect that. And so 3 things, really. Number one, we are seeing a slight decline in enrollment growth in states outside the Southwest. Secondly, new enrollment growth is accelerated for online students in the 4 states I mentioned. And then, thirdly, that 20% number is absolutely being impacted by our success on the ground. And so without the ground, that wouldn't be 20%, it will still be a significant number. But those are really the 3 trends from the new start growth perspective.

Robert Craig

Analyst

Okay. And then, Brian, relating to the Northfield situation, and -- did you change your thinking at all on Phoenix campus and Southwest expansion plans, especially in light of this transaction in the fourth quarter, the 25 acres of land, that's an awful big parcel? Maybe you could shed some light on what you really do or are looking for in terms of the most viable next leg of growth?

Brian Mueller

Analyst

There are 2 or 3 things that we are going to be doing, and we'll give you more -- shed more light on that in the future. That really involves Southwest, it particularly involves Phoenix and the Valley. The thing that we figured out in the last year is that, as good as we're doing in Phoenix and in Arizona and in the Southwest, we really haven't tapped our potential here yet. And so, when we looked at -- we were going to put $150 million in the Northfield, another $38 million in the infrastructure. You pencil all that out and you look at how long it's going to take you to get a return on that, and then you think about the developments that are happening here and putting that $180 million into this location and how quickly we could get a return, it's the -- the answer is pretty easy. And so we're not -- it's not that we're going to totally rule out another physical campus location, but we're in no hurry to do it because of the returns we can get by investing the money here.

Operator

Operator

Your next question comes from the line of Jeff Volshteyn, JPMorgan.

Jeffrey Volshteyn

Analyst

The significant investment and related to the research effort, in what area of the study are you planning to research? And is that going to be -- will students be involved in research or is that more of an academic publication research?

Brian Mueller

Analyst

No. The research is going to be both bench research and it's going to be application-based research. It will probably involve basic research companies as well as hospitals from an applied perspective. We've got relationships with 30 hospitals in the Valley at this -- already. We have already built out probably the most advanced chemistry, biology, DNA and forensic science labs that exist in the state. And so we've got the beginnings of this in place. We will involve our undergraduate students with whatever professional research groups we end up partnering with, and that our students will be an increasing part of that as we go to HLC and apply for a PhD in Biology and those kind of programs. We're going to make an investment. This is not going to be -- it's going to be our investment. It's not going to be material to the financials, but it will be a significant investment, and probably, it's going -- it looks like there's going to be child cancer and those kind of areas that we'll probably start with.

Operator

Operator

Your next question comes from the line of Jeff Meuler with Baird.

Jeffrey Meuler

Analyst · Baird.

In terms of the long-term growth rates that you articulated today, is there any reason that the enrollment and revenue growth rates couldn't be higher if you are taking down price other than maybe just some conservatism and the continued evolution of the competitive set?

Brian Mueller

Analyst · Baird.

At this point, the answer to that is probably yes. We are being conservative because if you look at where -- our growth rate currently, we're growing at an accelerated rate against our plans and also against our advertising spend. And we're doing it with the kinds of students that we intend to do it with. And so the thing that we're excited about now is that the accelerated growth rate over and above what we planned is with the kind of students that we want to recruit, and so -- in the categories that we want to recruit them in. And so in the near term, it is going to be higher than those numbers. And I would say near term means fourth quarter, probably first and second quarter of next year. But then the comps get a little harder third and fourth quarter of next year because we've done very well.

Jeffrey Meuler

Analyst · Baird.

Fair enough. And then just want to think about how should we think about the ongoing cash flow generating capabilities of the organization. How much cumulative CapEx is required to build out the Phoenix ground campus to get to your targets of 12,000 undergrad and 3,000 grads. And then once it's fully built out, what will the call it maintenance CapEx of the organization be on an annual basis going forward at that point?

Daniel Bachus

Analyst · Baird.

We've always looked at maintenance CapEx here as about 5% of revenue. That hasn't changed since we went public. And that obviously includes the IT, computers and internal used software along with the smaller projects that we're always doing on our ground campus. So we view 5% of revenue as the baseline maintenance CapEx. And then the building projects are in addition to that. And I gave you a sense of what we're doing this year in terms of the dorms. I think once this next if -- once the 2013 dorms are built, we probably have maybe 2 more dorms to build, at least one parking garage, but we're constantly looking for ways to not build parking garages because they're expensive and can be done with surface parking if possible. And one more classroom, I think, is on the agenda to get the 15,000 students. Those are the big pieces left, and there'll be small things like we are doing this year, like expanding our student union for the increasing student body.

Jeffrey Meuler

Analyst · Baird.

And does that 5% of revenue target for maintenance CapEx, does that include kind of the building upkeep for the ground campus?

Brian Mueller

Analyst · Baird.

Yes.

Operator

Operator

Your next question comes from the line of Paul Condra, BMO.

Paul Condra

Analyst

Somebody had asked a question, a couple of questions ago about enrollment growth outside the Southwest. And I just wanted to clarify was it that starts were just -- or maybe the growth was slowing outside the Southwest or was it actually negative?

Brian Mueller

Analyst

Oh, no. It's slowing. We're still doing -- we're still growing in the Northeast, we're still growing in the Southeast to a little bit smaller extent the Midwest. The Northeast and the Southeast are still good for us. It's not growing at the rate we're going into Southwest, but it's is still growing. Paul, every single one of our regional divisions are growing year-over-year. We don't have any divisions that are not growing.

Paul Condra

Analyst

I wondered if you could talk about that a little more, I mean I know you focus a lot more in the Southwest. But is there something different about the economy and the demand environment in those other regions or is it just that you're not focusing there?

Brian Mueller

Analyst

Well, it's -- it costs us more to get students there. And the conversion rate is so much greater in the Southwest, that's why you're seeing us putting more money there and why you're seeing S&P come down as a percent of revenue. But we're not going to put all of our eggs in that basket, thinking that we can get all of what we need from the Southwest. It's just that it's a lot more cost efficient to get the students from the Southwest. And interestingly enough, the closer to our campus we recruit online students, the higher the retention rate of those students. We simply -- we seem to get a higher quality of student the closer they are to our campus. It's -- they're selecting us more than we're selling them. Although in the Northeast, especially, we do well because of price. We're certainly not a household name in the Northeast, but when we take students to our website and talk to them about who we are, our ground campus resonates with that. And then, they still select us because the quality of our programs are high and because we're priced very, very competitively compared to other Northeast institutions.

Operator

Operator

Your next question comes from the line of Brandon Dobell with William Blair.

Brandon Dobell

Analyst · William Blair.

Last year around this time or maybe a little bit later, you guys talked about a pretty good ramp in hiring in advance of the upcoming fall enrollment season for the ground operations. And I think you guys talked about earlier this year, you felt like you had enough people to kind of keep going with the enrollment trend that have in there under kind of re-up on enrollment advisors, counselors, that kind of thing for the ground operations. Maybe a little bit of color on what we should expect the next call it 3, 4, 5 months in terms of support staff in advance next fall?

Brian Mueller

Analyst · William Blair.

Yes. The trend is that we are ramping, but we ramp at a rate lower than our growth rate. And so it's not a one-to-one thing that -- like it used to be. And so we will -- we're in a good shape now for the fourth quarter and the first and second quarter of next year. We really have to make sure that we're where we need to be for the third and fourth quarters of next year in terms of enrollment staff. But really, I'm excited about the possibility of the support staff and that number in certain categories being able to go down because of the technology we're applying to things. But so -- I think, again, from an enrollment counselor's perspective, for the ground campus, you won't see us add many like we did last year because our goals are roughly the same. But as we get into the summer time, the June time period, even maybe a little bit earlier this year, we will be adding academic and finance counselors to get this -- the higher number of students in terms of financially cleared and their schedules built out and that sort of thing. There'll be some but not nearly to what happened this year heading into this fall that we had.

Brandon Dobell

Analyst · William Blair.

That's fair enough. And then as we think about the enrollment counselor kind of headcount and workforce for the online operations, any shifts in terms of how you've allocated those people? Are you happy with how their productivity is going with those people and maybe address turnover as well, especially on the kind of the managerial level?

Brian Mueller

Analyst · William Blair.

Manager level, very low. Counselor level, very low. Really, unprecedented with it, and it's a big part of our success having experienced people. Obviously, we're gravitating hiring in the -- we're maxed out at the ground area. But doctoral students, RN to BSN students, master's degrees in nursing students, other master's degrees, we're putting as many counselors and as many dollars behind those higher-quality programs with high retention rates as we can. You notice that every quarter, our undergraduate business students that are attending online, which are our highest at-risk student, that number as a percent of the total keeps going down.

Operator

Operator

Your next question comes from the line of Kelly Flynn, Crédit Suisse.

Kelly Flynn

Analyst

Short questions. First of all, just following from Bob's question. Last quarter, you told us that the online starts grew mid-teens. I just want to clarify, I mean can we say that they grew mid-teens again or did they grow high teens? I think you said they grew below 20s. So maybe you could be a little more specific there just to be consistent?

Brian Mueller

Analyst

It's right out about 20%.

Daniel Bachus

Analyst

The total.

Kelly Flynn

Analyst

No, but I'm talking about online.

Brian Mueller

Analyst

Online would be lower, yes.

Kelly Flynn

Analyst

I know, but can you be more specific? Like mid-teens or -- I'm trying to figure out if online accelerated also from mid-teens.

Brian Mueller

Analyst

Well, yes and no. I mean, they -- in terms of the number of students we recruited it accelerated in terms of the percent over the last quarter, it's down a little bit, but that's just a lot -- a function of large numbers. We recruit such a large number of students in the third quarter given it's the back-to-school time. And so it's down a little bit from the mid-teens. But it would -- it's still very, very good and above our expectations.

Kelly Flynn

Analyst

Okay, great. And then for the fourth quarter, can -- are you looking for 20% starts growth again?

Brian Mueller

Analyst

We don't have a ground start during the fourth quarter. And so again, we would hope for somewhere in the 10% to 15% level of new start growth.

Kelly Flynn

Analyst

Okay, great. And then did CapEx targets -- sorry, can you just clarify or repeat if that $85 million to $90 million includes the purchased land?

Brian Mueller

Analyst

It doesn't.

Kelly Flynn

Analyst

And what's the total on the purchased land?

Brian Mueller

Analyst

It -- the total is going to be around, I think, $10 million for both the land and the buildings. And like I said, we're breaking it out separately on our cash flow statement so you can see it. In the third quarter, we had made a deposit on the land, so you see a small I think like roughly a $900,000 amount in a category that's underneath CapEx. But the reason we're breaking it out is that our intention is to sell that land and lease it back within the next 6 months. And so, it's really just a short-term investment that we're making.

Kelly Flynn

Analyst

Okay, great. And then on bad debt, I was a little confused by the 50-basis-point decline comment you made. Basically, is it supposed to be 50% -- 50 basis points lower than the Q3 rate in the fourth quarter or...okay.

Brian Mueller

Analyst

That's correct. First and fourth will be about 50 basis points lower than second and third because of the effect of the ground campus.

Kelly Flynn

Analyst

Wasn't the second 3.1? That's why...

Brian Mueller

Analyst

Yes. But if you recall, that was an extremely low amount based on a high amount of collections of previously written off receivables.

Kelly Flynn

Analyst

Okay, got it. And then the Northeast campus, I think Brian, you said something about it's 5, 6, 7 years out. Is that what you're basically saying, you don't expect to do anything for 5, 6, 7 years or you just don't think it will get significant until that point?

Brian Mueller

Analyst

No, what I intended to say was that this Southwest strategy is going to run itself, we're very confident, for 5, 6, 7 years if we don't do anything in the Northeast. If there's a chance, we would do something before that, but only if it's optimal. We would not do it because we were having trouble growing in the Southwest.

Kelly Flynn

Analyst

Okay, great. And then last question, and hopefully if it doesn't make me look like a sports moron. But for the Division I status thing, is that just for basketball or will you be looking to do that for all teams?

Brian Mueller

Analyst

No, that would be for all sports.

Operator

Operator

Your next question comes from the line of Joe Janssen, Barrington Research.

Joseph Janssen

Analyst

Just a question regarding total and starts outside of the Southwest. I heard your prepared remarks, I heard in the Q&A, is there anything you can do specifically in the marketing mix to start to reverse those trends? Or -- I know what you have going on in the Southwest is good, but anything specifically you're trying to do?

Brian Mueller

Analyst

Well, you -- we could do what other universities in our space are doing, which is spend more money. But most people are experiencing a loss of efficiency in that spend, and we think we -- as long as we can keep getting increased efficiencies in the Southwest and get -- hit our targeted growth number, there's no reason to accelerate it past that. I guess another way of answering that question is, could we grow at higher rates right now if we would spend more money? The answer is absolutely, we could do that. But we are happy with the growth rate that we have because we're recruiting really high-quality students. We think the closer we can get those students to our ground campus, the higher their retention rate, the closer we can keep them to the university and the greater the overall brand of the institution is. And so, it's not that we couldn't grow faster right now if we spent more money in different parts of the country, but it won't be nearly as efficient as it is spending it in this part of the country.

Daniel Bachus

Analyst

It's kind of interesting everyone has kind of focused on this because we've been saying for the last 18 months the conversion rates outside the Southwest have been going down given increased competition. And that's what we've been saying pretty consistently. So this quarter, nothing changed in that. That's just what it's been for the last 18 months. We're hitting our internal expectations in regions outside of Arizona and the Southwest. So we're pleased with where our conversion rates are outside the Southwest. I don't want anyone to read into this, there's been some big surprise that's happened outside the Southwest. We're doing exactly as we had hoped we would outside the Southwest, which is we're happy with.

Joseph Janssen

Analyst

Have you seen any success up in the Northwest given I just think like the Pac-10, Oregon, Washington, things like that, are you seeing some success out there?

Brian Mueller

Analyst

We're seeing good success up there with our ground campus. And we're seeing some success up there with our online campus. It would be better than, for example, in other parts of the country, but certainly not as good as -- one of the things we haven't talked about but -- or a little bit but obviously out there, the opportunity in California is huge, and I'm not saying anything other people don't know. The CU and the UC system is really hurting. The community college system is really hurting, they're turning people away. And we really haven't started advertising there yet. And so one of the things that's happening is that rather than put money into Ohio or Indiana or someplace like that, putting it in California, which is in very close proximity to where we are, we can build off of our ground campus and take advantage of a very weak market there just makes a lot of sense to do.

Operator

Operator

Your next question comes from the line of Trace Urdan, Wells Fargo.

Trace Urdan

Analyst

Could you repeat what you told us about the GPA, the average GPA for the incoming students in the ground campus? And do you have any idea if you had not -- if you were sort of admitting students with the same GPA, what that might have meant in terms of enrollment just to gauge the increased demand? Did that make sense?

Brian Mueller

Analyst

Yes. The average income in GPA is a little bit less than 3.4. We raised the admissions requirements to get in from 2.75 to 3.0. And if we had aggressively pursued students that were at 2.75 or between 2.75 and 3.0, we could have recruited -- I can't tell you an exact number, but it would've been 500 at least more students into this incoming class. But it just doesn't make sense as far as to do that.

Trace Urdan

Analyst

Yes, understood. And then are all the 7,400 students accommodated on campus or are there increasing numbers that are commuting or doing something else with housing?

Brian Mueller

Analyst

About -- the 6,500 students that we have on campus this year, a little less than half are living on campus, the other ones commute, which was -- we didn't talk about it but a big reason for the problem in Northfield. We weren't going to get that commuter population in Northfield like we're getting it here.

Trace Urdan

Analyst

I see. And then, is the number of master students on ground becoming a meaningful number yet or are we still in the nascent stages there?

Brian Mueller

Analyst

Yes, we are. And if you look at traditional universities of 10,000 to 15,000 undergraduate students and a lot of them have 3,000 or 4,000 graduate students, a lot of that is in medical students and law students, and we don't have those 2 programs. And so it's probably going to be a little bit more difficult for us to grow that number to maybe 25% of our total ground students than we initially thought. But it's still -- if we missed that number, it's a small number and it's not going to have a material impact.

Trace Urdan

Analyst

Okay, so will -- I mean are you going to sort of turn specific attention to it or is it more just sort of just an organic process as you grow?

Brian Mueller

Analyst

It's more organic. We're paying some attention to it. We have different faculty models on our campus now that require graduate assistants, and we're experiencing the same thing here as a lot of universities are. Our graduates of our traditional ground campus, if they're nurses, they're getting jobs. If they're teachers, they're getting jobs. If they're business majors, it's more difficult. Fortunately for us, we're hiring a lot of those people. And we want to hire them into our traditional roles on our campus, but we're going to try to talk to a lot of them into staying here for a fifth year and doing their master's degree program and working for us as a graduate assistant.

Operator

Operator

Your next question comes from the line of Peter Appert, Piper Jaffray.

Peter Appert

Analyst

So, Brian, I just want to make sure I understand the arithmetic of your 8% to 10 % longer-term enrollment growth forecast, and I'm thinking to the extent that the campus growth rate over the next -- for another 3 years should be considerably higher than that presumably, would the implication be that we should be looking for online growth maybe sort of mid- single-digit kind of growth rate, is that the idea?

Brian Mueller

Analyst

I think it will be more than that in the fourth quarter, and it will be more than that in the first and second quarters. And so we are being a bit conservative in seeing how things unfold, recognizing that in the third and fourth quarter of this year, those are going to be tough comparables.

Peter Appert

Analyst

Right, right. I wasn't thinking actually so much about the next 3 quarters. I was just trying to understand sort of the 3 to 5-year expectation.

Daniel Bachus

Analyst

Brian has been pretty consistent that he -- long-term, he'd like to see our online student body grow 6% to 8%, Peter. And so that's what -- that takes that into consideration.

Peter Appert

Analyst

Okay, got it. And then Arizona State I think has been making maybe incrementally more noise. Or it seems like they're making more noise in terms of growing their online program. What do you guys see from them?

Brian Mueller

Analyst

We're seeing what we see all over the country. It's harder to do than what people think it is. You can get to a certain number, but when you don't centralize processes and don't have technology and don't have experience of scaling things in a very systematic way, it's more difficult than you think. And so, they're having some success although I talked to our people consistently, and we still don't run into them a lot. I think they have in the vicinity of 2,500 to 3,000 in their MBA program, they have some in their undergraduate program. But we're not running into them to a significant amount and it really is not impacting our ability to grow in Arizona at all. And one more thing I'd like to add to that, which is -- I mean a very, very important point. They're actually charging more than we are for their online students. Their tuition actually is above ours, so there is not a -- they don't have a price advantage in that area.

Operator

Operator

Your next question comes from the line of James Samford, Citigroup.

James Samford

Analyst

I got out of queue, but I'll take advantage of this. Was talking a lot about the entry of the funnel piece. Can you make any comments about graduation rates or -- and/or any kind of job placement rates? I know most of your students are working adults, but any changes there or positives/negatives on those?

Brian Mueller

Analyst

Not from the stand that -- the more we move our online starts to those upper categories, the more we don't have to worry about placing those students because you're talking about doctoral students and master students in nursing and master students in education and business. They all have jobs. The fewer of those undergraduate online students that we have in business, the better we are in that category because the less we have to worry about placing them in a job which is very difficult. What we really have to focus on and make sure we're doing a good job of is our traditional ground students because those graduating classes are going to start to get larger in the next 2 or 3 years. The students that are in nursing will get jobs, the students in education will get jobs. The students that are in those other areas, it's more difficult. But fortunately for us, a lot of them love being here. They want to work for us and we want them here, so we're hiring a lot of those students.

Operator

Operator

Your next question comes from the line of Adrienne Colby, Deutsche Bank.

Adrienne Colby

Analyst

I was just wondering if you could update us on the conversion rates that you're seeing in Arizona, if that's still around 4x your national rate or that's actually increasing?

Brian Mueller

Analyst

It's about the same.

Adrienne Colby

Analyst

Okay. And could you tell us how much of your total enrollment is coming from the 4 states that you highlighted: California, New Mexico, Arizona, Nevada?

Brian Mueller

Analyst

I should know that number, to be honest with you. If we don't have that number here, we can get that.

Adrienne Colby

Analyst

Great. And then just one last question then. Is it too soon to start asking what the trends are looking for, for the fall 2013 class? What kind of applications you're seeing, what kind of interest levels you're seeing?

Brian Mueller

Analyst

We are running slightly ahead of where we need to be from a pace perspective to hit 4,000 new students. And so we think that we're not way ahead, but we think we're on target to hit 4,000 news in the fall 2013.

Operator

Operator

And there are no further questions at this time. I would now like to turn the call back to Brian Roberts.

Brian Mueller

Analyst

We've reached the end of our third quarter conference call. We appreciate your time and interest in Grand Canyon Education. If you still have questions, please contact either Dan Bachus or Bill Jenkins. Thank you.

Operator

Operator

This concludes today's conference call. You may now disconnect.