Bernard Acoca
Analyst · Robert W. Baird. Please proceed with your question
Thanks, Larry. Good afternoon, everyone, and thank you all for joining us today. I'm very pleased to report our results for the third quarter which we believe are evident that our transformation agenda is sound and is beginning to gain traction. System-wide comparable restaurant sales increased 2.6% in the quarter, while lapping 1.7% growth in the third quarter of last year for solid two-year comparable growth of 4.3%. Our best two-year comparable sales trend in over a year. System-wide comparable restaurant transactions were flat for the quarter and in terms of cadence, we experienced an uptick in both comparable sales and transactions in September. I'm also pleased to add that this momentum has carried into the fourth quarter with both system comparable sales and transactions currently positive. A strong marketing calendar in the quarter, which included our Overstuffed Quesadillas in $5, craveable combos promotion helped to drive our sales momentum. We believe that these promotions demonstrate our ability to drive sales without heavy discounting. During the quarter, we also reintroduced chips in our handmade guacamole as an option for our guest, which our operators did an excellent job using to drive add-on sale as evidenced by our favorable mix. We are proud of these results and the strategic progress we made in the quarter, but we believe this is only the beginning of our journey to take El Pollo Loco brands to new heights. Now let's talk about the progress we've made against the three key strategies that underpin our transformation agenda. Our first strategy is creating a people first culture. As I discussed previously, culture is the foundation for all great companies and as part of this it is critical that we continue to invest in and develop our talent. All of our support centre teams, field leaders and franchisees have completed training on heart centred leadership, which focuses on leading with authenticity, humility and transparency and is about motivating and inspiring people in the right way. In addition, all of our company area leaders have now been trained on high impact coaching, one of the four essential roles of leadership designed to build the business acumen of our leaders. The balance of company managers will complete the training in the next few months. We also continue to drive utilization of workplace by Facebook in all our company-owned restaurants to increase employee engagement, and foster our recognition culture of celebrating employee achievement. It's incredibly exciting to see how our restaurant teams have embraced this dynamic social media platform to publicize their results, share best practices and deepen their relationships with one another. Lastly, with regard to our people first agenda, we recently brought on Board a new and our first Chief People Officer, Jennifer Jaffe. Jennifer comes to El Pollo Loco from Estée Lauder where she led the human resources function for two phased cosmetics and was involved with the company's acquisition by Estée Lauder in 2016. Prior to Estée Lauder, Ms. Jaffe was Vice President of human resources at AT&T, where she served on HR leadership team to support more than 13,000 employees. It's Jen's top priority to further refine and embed our culture focusing on employee engagement, recognition, talent selection and development, and revamping our people management processes. Overall, we’ve made a lot of progress on feeding our culture in a fairly short period of time and it’s exciting to think about how much opportunity lays in front of us. Our second strategy consists of differentiating the El Pollo Loco brand in everything we do. It's time now for us to focus on those brand equities that we believe not only accentuate our strengths, but also deepens the strong emotional connections we have with our customers. We just recently completed codifying our brand architecture in a comprehensive brand book. This is the first time that El Pollo Loco has had such a clear articulation of who we want to be. The book has already started to influence our strategic brand decisions and how we communicate the El Pollo Loco brand to consumers. Starting in 2019, it will shape everything we do from advertising and marketing communications, to product development and store design. Now that the brand book is being completed, we are planning to make our new brand come to life through a significant brand relaunch that will take place at the start of next year. Informing the development of our brand work is an expansive customer segmentation study that has just been completed. The study has been instrumental in helping us identify our core customers, how they view and use us, and what our biggest opportunities are with them. As discussed in our previous call, while we appeal to a broad variety of consumers, preliminary studies tell us that our customers at almost 50% of our customer base continue to be both a large source of strength, as well as a big opportunity for us. In addition, the opportunity for El Pollo Loco to own families is immense. Given the fact we offer high quality, better for you food, freshly prepared in our restaurants at great prices and the fact that almost 30% of what we sell every day our family meals, we believe that families and group occasions are right in our sweet spot. Guided by this segmentation work, we took near-term actions to increase our mix of Hispanic advertising. We also included more 30 second TV ads to allow us to better tell our story and communicate our brand attributes, and we adjusted our marketing calendar to include more relevant and compelling promotions. Along with an operation own sales mindset at the restaurant level, we believe that these actions are producing improved financial results. There's still a lot of work to do but the exciting news is that we are just getting started and the full execution of these and other initiatives won't be implemented until next year. Our third strategy, expanding our business profitably and responsibly over the long-term is predicated on the first two. In a moment, Larry will talk about growth in a more traditional sense or unit growth, but first I wanted to talk about initiatives we're working on, which should help us focus our growth strategy thus enhancing its future success In September we began menu simplification test in Houston, Dallas and Los Angeles to remove a significant number of low mixing, high complexity menu item. Not only does this initiative help to highlight what we do best our fire grilled chicken on the bone, but it also reduces operational complexity allowing our restaurant teams to further focus on food quality and customer service. We are pleased with the initial results and if they continue to be favorable, we will look to remove additional products in order to free up time for employees to focus on our customers. The other key initiative to sharpen our growth strategy revolves around providing frictionless convenience to our customers, which means providing easy access to our brand by increasing the number of channels through which they can engage with an order from us. As you know, consumers are demanding convenience in the form of mobile ordering, mobile payments and delivery. To address these demands we continue to add functionality to our mobile app. During the third quarter, we added the ability for customers to pay with their mobile phones using a stored value component built into our app, as well as the capability to e-gift El Pollo Loco to a friend or family member. We’re also addressing demands for convenience through delivery, which is available through our partnership with DoorDash. All of our restaurants are now served by DoorDash and we are working to determine the exact delivery fee, which will drive maximum incremental sales. We continue to believe that success and delivery will be driven by our loyalty program, which currently has over 1.1 million members and accounts for approximately 7.5% of our sales. While we will continue to invest in bringing in new members, we have started to reduce the level of discounting required to acquire them. As with delivery, we are now focusing on optimizing our program, which in this case means determining how to translate the robust purchase history data into personalized communication and incremental sales. In summary, we are very proud of our third quarter results, which demonstrate increasing business momentum and indicate that our transformation agenda is working. Driven by our strategy of investing in and growing our talent, accentuating our brand strength and building upon them, as well as responsibly and profitably growing our business for the long-term, we believe our momentum will continue to accelerate. I look forward to sharing the progress we are making on future calls as we continue to grow and elevate the El Pollo Loco brand. And now, I’ll hand the call over to Larry to review our third quarter results in detail.