Earnings Labs

LightInTheBox Holding Co., Ltd. (LITB)

Q3 2017 Earnings Call· Wed, Dec 13, 2017

$2.11

-3.21%

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Transcript

Operator

Operator

Ladies and gentlemen, thank you for standing by. And welcome to the LightInTheBox Third Quarter 2017 Earnings Conference Call. At this time, all participants are in a listen-only mode. There will be a presentation followed by a question-and-answer session. [Operator Instructions] I must advise you that this conference is being recorded today, December 13, 2017. I would now like to hand the conference over to your first speaker today, Mr. Christian Arnell. Thank you. Please go ahead.

Christian Arnell

Analyst

Thank you, operator. Hello, everyone and welcome to LightInTheBox’s third quarter 2017 earnings conference call. The Company’s earnings results were released earlier today and are available on the Company’s IR website, as well as through PR Newswire. Today, you will hear from LightInTheBox’s Chairman and CEO, Mr. Alan Guo, who will give you an overview of the Company’s strategies and recent developments, followed by Mr. Robin Lu, the Company’s Chief Financial Officer, who will address financial results in more detail. Before we proceed, I would like to remind you of our Safe Harbor statement. Please note that the discussion today may contain forward-looking statements made under the Safe Harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from our current expectations. To understand the factors that may cause results to materially differ from those in the forward-looking statements, please refer to our Form 20-F filed with the Securities and Exchange Commission on March 30, 2017. We do not assume any obligation to update any forward-looking statements, except as required under applicable law. At this point, I’d like to turn the call over to Alan. Alan, please go ahead.

Alan Guo

Analyst

Thanks, Christian. And thank you everyone for joining us today. We are happy to report our fourth consecutive quarter of revenue growth. Net revenues increased 19.8% to $77.1 million. Total orders of product sales and customers grew year-over-year. We are striking a careful balance between growth -- growing our top-line and the bottom line and are pleased to see revenue grow at a faster pace than expenses. As a percentage of revenue, fulfillments and the G&A expenses, decreased on a year-over-year basis. Our growth continues to be driven by our strategy to strengthen supply chain management, improve customer satisfaction, enhance the mobile user experience on our platforms, and expand into emerging markets with more localized product offerings and service solutions, such as our logistic partnership with Gati in India and cash on delivery options for Gulf Cooperation Council countries. We continue to make great progress in increasing our mobile penetration rate and enhance the mobile user experience. We significantly improved the personalized product recommendation engine in our mobile app with machine learning and by closely analyzed traffic sources, user browsing habits and in-app behavior. Leveraging our deep experience in Big Data analytics, we have been able to use this information to roll out initiatives aimed at converting new and returning customers. This initiative is focused on offering new customers free shipping and discount coupons and returning customers with push notifications to alert them to discount, customer service responses, order tracking status and in-app community through which they can share their experience with our product and interact with other customers. We also expanded the use of online radio and key opinion leaders to drive more traffic to our platform and specifically target certain demographics which generate higher -- much higher return on investment in emerging markets such as Brazil, India, and…

Robin Lu

Analyst

Thank you, Alan. As I review our financial results, let me remind you about a few things. All numbers quoted are in U.S. dollars. All percentage changes refer to year-over-year unless otherwise noted. So, to start. Net revenues increased 19.8% to $77.1 million for the third quarter of 2017. Net revenues from product sales were $72.4 million compared with $56 million in the same quarter of 2016. Net revenues from service and others were $4.7 million, compared with $8.4 million in the same quarter of 2016. As a percentage of net revenues, service and others accounted for 6.1% in the quarter. Total orders of product sales were 1.7 million compared with 1.4 million in the same quarter of 2016. The total number of product sales customers in the quarter was 1.3 million compared with 1.1 million in the same quarter of 2016. Product sales in the apparel category was $25.7 million compared with $19.1 million in the same quarter of 2016. As a percentage of product sales, apparel revenues accounted for 35.5% compared with 34.1% in the same quarter of 2016. Product sales from other general merchandise were $46.7 million for the third quarter of 2017. Looking at our business geographically. Product sales from Europe were $38.4 million for the third quarter of 2017 compared with $28.8 million in the same quarter of 2016, representing 53% of total product sales for the third quarter of 2017. Product sales from North America were $17.7 million compared with $16.5 million in the same quarter of 2016, representing 24.5% of total product sales for the third quarter of 2017, while product sales from other countries were $16.3 million, representing 22.5% of total product sales for the same quarter. Total cost of revenues was $50.5 million, an increase from strong $41.8 million in the…

Operator

Operator

[Operator Instructions] We have a question from David Ellis, [ph] a private investor. Please ask.

UnidentifiedAnalyst

Analyst

Yes. For your website for your Chinese market, I think it’s ouku.com, how is that doing. And I was wondering, how much concentration that they can give that Chinese market? It seems like it would serve you very well.

Alan Guo

Analyst

Our primary revenue now comes from our cross-border ecommerce business from the China outbound to outside China. The Ouku business we acquired long time ago remains to be a very small portion of our business which is immaterial. We also have B2B business, which involving some cross-border ecommerce from outside the China to China, we think it’s a good complement to our cross-border ecommerce from China to outside. Thank you.

Operator

Operator

[Operator Instructions] We don’t have any questions as of the moment. Please continue.

Alan Guo

Analyst

Thank you, operator. This concludes our third quarter 2017 earnings conference call. Thank you for your participation and ongoing support of LightInTheBox. We look forward to providing you with updates of our business in the coming weeks and months ahead. If you have any questions or concerns, please don’t hesitate to reach out to our Investor Relations. Thank you very much. Have a good night.

Operator

Operator

Ladies and gentlemen, that does conclude our call for today. Thank you for participating. You may all disconnect.