Justin Rose
Analyst · Lane Research. Please go ahead
Thank you, Steve and it’s a pleasure to speak with everyone today. We continue to focus on leveraging digital tools and technology to help our distributors drive growth and manage their businesses more efficiently. Let me start with comments on the proprietary LifeVantage app, which is designed to promote and reward key behaviors proven to drive engagement and has continued to gain traction with our distributors. The app was recently updated to support prospecting through popular social media channels, including Facebook, Instagram, and TikTok. The number of distributors who use the app daily has more than doubled in the last 12 months. And when a distributor shares a cart with a potential consumer through the app, an average of 27% of those potential consumers end up purchasing a product. And of these new consumers, 80% of the orders result in subscriptions, which is approximately 10% higher than our historical average. Our data analysis rebuilds that distributors who frequently put in the time and effort into their business and use the app regularly earn two to three times more in commissions and have two to three times more consumer enrollments than those distributors not using the app. At our global conventions last month, we introduced an innovative product called IC Bright, a unique soft gels supplement with lutein, zeaxanthin, omega-3s, and other nutrients designed to support your eye and brain health. It provides essential nutrients for healthy eyes and vision that may be missing from a person’s normal diet. These nutrients support healthy retinas by storing macular pigment, which is important for filling filtering out the high energy blue light that frequently is associated with eye fatigue and dry eyes. A growing body of research is also finding that these nutrients can help support brain health too. One study found that taking supplements with lutein and zeaxanthin for six months reduce the feeling of eye fatigue and those with high levels of exposure to digital devices. And research has also shown that these nutrients supplements may also help people see more clearly in low light after being exposed to glare, so it can also help vision when driving at night. For most of us work now involves daily almost nonstop interaction on our computer. And when we’re not on our computer, we’re scrolling through our phones or some other type of digital device. According to some estimates, adults spend about half of their waking hours looking at screens. Whether it’s in the sun or the glow of our digital devices, all the lights that we take in every day can lead people’s eyes feeling fatigued and strain during the day. Over time, too much exposure can wear them down. It’s easy to focus on heart health, muscle health, and even brain health but it’s easy to lose sight of eye health. Our eyes are how we focus and perceive the world. They’re the gateway to our memories. Eye health supports not just vision, but also brain and sleep patterns. The pandemic has increased what has already been a high exposure to screens and excess blue light. We are excited about the solution IC Bright provides for our customers for this overexposure and the benefit it provides to their eye health. We believe that the demand for proper eye health and supplementation will continue to increase as the use of screens and digital devices also continue to rise. As Steve mentioned earlier and consistent with our comments on the past few calls, we are firmly aligned around our renewed focus on Protandim Nrf2 Synergizer. As part of that effort and in conjunction with our new solution focused product categorization, we recently announced a series of new activation stacks. We define an activation stack as a bundle of products that are grouped together to provide a targeted solution to the end consumer. At the center of each stack is Protandim Nrf2 Synergizer because Protandim is the heart of an activated LifeVantage lifestyle. The goal of these new stacks is to take the guesswork out of which products a distributor would recommend to a customer or prospect. The stack empowers the distributor ask the following question. If you could get a little extra support for your health in one or two areas, what would make the biggest difference in your life at this time? After listening to the answers, the distributor will make the recommendation based on their health needs and interests. Stacks are positioned to address a specific need or concern of the consumer, such as heart health, gut health, eye health, energy, immune support, focus, weight management, and more. We’re confident that this renewed focus on Protandim Nrf2 Synergizer, with the added value of solution minded stacks will both energize our distributor base and give them the added tools to provide a more customized and targeted solution to their consumers. At our global convention, we announced a new consumer on-boarding retention program that we’re rolling out to all new customers and distributors. We are started in the US and will quickly move the program to additional markets. The focus of the program is long-term consumer retention by building relationships. We do this in three phases. First, we reinforce and validate the consumers’ decision to say yes to LifeVantage products. Second, we strive for the second month product order with incentives and reminders to the consumer on the benefits of subscription. And finally, we nurture a relationship with a new consumer with a welcoming experience right from the enrollment with LifeVantage. The primary touch points for the program are email, the physical package we ship to the consumer and over time, we will expand our consumer touch-points through text messaging, through SMS, Messenger, and other digital channels. The program was very well received by the distributors who attended our global convention and we are confident that it’s the right level of engagement and aligns our work better with distributor base, allowing them to focus on consumer acquisition, while we support them with a stronger presence on consumer retention. Finally, the planned launch for the Philippines which we highlighted on the fourth quarter call has pre-launched earlier this week and is planned to officially launch by the end of November. We’ve continued to see great energy and excitement from not only our leadership in that region, but from leaders around the world that want to participate in this new market opening and we believe this is another important milestone on our path to re-accelerate growth. Now let me turn the call over to Carl to run you through the first quarter financial results.