Steve Fife
Analyst · Lane Research. Please proceed with your question
Thanks, Reed, and good afternoon, everyone. Thank you for joining us today. With me today is Justin Rose, our Chief Sales and Marketing Officer, who will join me with prepared remarks before we turn the call over for Q&A. We are pleased with our fourth quarter results, which showed solid year-over-year earnings growth. We had a 6% sequential improvement in revenue as the momentum that started back in February and March continued to gradually build in the fourth quarter. Fourth quarter adjusted earnings per share of $0.31 increased 11% on a year-over-year basis, and were up 55% sequentially from Q3. In the fourth quarter, we generated revenue of $54.8 million, representing an 8% decline relative to the prior year period, due to the year-over-year reduction in the number of distributors. Importantly, we experienced sequential growth in total active accounts reflecting efforts to drive distributor engagement and increased retention. As we've discussed previously, the lack of in-person interactions due to COVID-19 has been a significant factor negatively impacting our performance over the past year. Accordingly, the gradual return of in-person activities over the past several months has coincided with the positive early indicators, we are seeing in several areas, which Justin will touch on in more detail. Our emphasis on refocusing our messaging and sales efforts around Protandim Nrf2, which I shared with you on the third quarter call is resonating positively across the organization, especially with our leading distributors. The steps we've taken to increase alignment between our management team and top distributors are also helping to drive distributor engagement. Finally, we are improving our messaging and expanding our suite of technology tools to make it easier for our distributors to service existing customers, while optimizing their marketing and conversions around prospects. We are encouraged with the adoption and results we are starting to see by the utilization of our distributor app. The app has been designed as a distributor tool that acts as a digital assistant, helping the distributors manage prospects and their recruitment funnel, connect with and stay up-to-date on all corporate announcements, initiatives and promotions, engage with and lead their teams, and manage and grow their business with sales reports, trackers and teams, and customer management. The app has been developed to make business building simple for both new and existing network marketers, by presenting them with key business activities and data in a timely manner. During the month of June and July, distributors shared over 27,000 curated product recommendations via the app with their prospects, which resulted in 3,326 orders a 12% conversion rate, and 85% of those orders included a new subscription, which exceeds our average subscription creation on enrollment orders. In addition to higher productivity for the distributor, the app is now providing leadership with insight into distributor activity, what is working what is not, and what can be optimized and trained on with the entire distributor base. In the next few months, we will be adding the following key features to the app: one, predictive functionality that will alert distributors to customers and distributors that are at risk of churning with specific actions the distributor should take to prevent the attrition, two, new features that simplify the sharing of information and content across social media. Three, we will add tools to support a new Axio sampling strategy that Justin will touch on briefly. And four, we will continue to roll out the app to international markets, including the Philippines, which we will expect to launch in fiscal Q2. In advance of our latest Elite Academy event, we held a meeting with approximately 200 key leaders and focused on recognition and setting expectations. Our distributors take a prominent role in these pre-event meetings, and their high level of excitement was indicative of the feedback we've been receiving in response to our key initiatives. Of particular note was the increased confidence many leaders exhibited around their ability to leverage a renewed emphasis on core principles to accelerate growth in their individual businesses. We've also been making progress building out our corporate leadership team. In March, Alissa Neufeld was appointed General Counsel and Corporate Secretary. Alissa's background in the industry and experience in business and legal roles has been instrumental in strengthening our partnership with key distributors, and sharpening our messaging around communicating our story. In May, Matt Cooley was appointed our Chief Operating Officer. His 20-plus years of experience in complex key operations and technology leadership roles is playing a big role in our international growth efforts and optimization. In addition, Matt’s technology background has been most helpful as we continue ramping up the use of our digital tools to drive engagement and enhance the experience for distributors and customers. LifeVantage’s products are uniquely differentiated and backed by over 30 independent research studies from leading institutions around the world. Health and wellness remains key areas of focus for consumers globally, and the adverse effects of oxidative stress are well-understood. We believe that our refocus on proven efficacy of our core products and addressing these issues along with improved messaging puts us in a strong position to resume growth in fiscal 2022. Before I turn to a discussion of the fourth quarter results, let me turn the call over to Justin Rose, our Chief Sales and Marketing Officer to discuss our recent activities.