Jerome Griffith
Analyst · CL King & Associates. Your line is now open
Thank you, Bernie, and good morning. We are very pleased to have delivered both strong earnings growth for the third quarter and great progress on our strategic initiatives across our businesses. Briefly highlighting our financial results, revenue increased nearly 5% when adjusted for Sears closures with growth led by our U.S. business. In the U.S., e-commerce sales grew 7.4%, while our U.S. company-operated retail stores once again delivered strong comparable sales growth of 8.3%. Adjusted EBITDA grew nearly 20% to $18.8 million, resulting from gross margin expansion of approximately 110 basis points, driven by more disciplined promotional strategies, as well as expense controls. While we faced sales headwinds related to unseasonably warm temperatures earlier in the quarter, we saw an uptick in selling trends, particularly in heavier outerwear as colder weather arrived. The progress we're making across our numerous strategic initiatives continues to put us on track to achieve our long-term financial targets. During the third quarter, we continued to advance our growth strategies which remain centered on getting the product right, operating as a digitally-led company, executing a uni-channel strategy and improving business processes and infrastructure. Our mission is to deepen our relationships with the core customers while attracting new customers to Lands' End. This effort begins with consistently delivering product with purpose. And we are driving our product strategy through four main objectives: own the water; on the weather; layers, layers, layers; and we fit everybody. During the third quarter we saw a favorable response to newness in our assortment as we increasingly leveraged our data to inform product efficiency. We were particularly pleased with the double-digit growth in our knits and sleeper categories, which represent a meaningful portion of seasonal sales. We saw strength in our denim and expanded transitional businesses in both men's and women's. Our denim business grew double-digits in the quarter reflecting favorable response to a refreshed and expanded assortment. Our enhanced assortment of transitional products introduced this fall also resonated with customers. Transitional plays a key role as we look to provide our customer with buy now, wear now product, appealing to their personal preferences and shopping habits and reducing reliance on unpredictable seasonal weather. Within this assortment, we saw strength in our new raincoats and in several of our outerwear franchises, Squall, 3-in-1, as well as our ThermaCheck 100 Fleece. Our sweaters and heavier outerwear businesses while slow through most of the quarter did see a meaningful pickup with the colder more seasonable weather in October. Entering winter we will focus on our warmest outerwear adding to successful key franchises including our Expedition collection. These successes tell us that we can drive incremental growth by expanding in categories where we see opportunity. Overall, we will continue to leverage data analytics to more closely align our offering with consumer demand and optimize our assortment. Across our businesses we remain focused on maintaining healthy gross margin performance supported by an increasingly AI-based promotional and markdown strategy. As we use AI to test and learn, we are gaining traction in driving more effective and profitable promotions and markdowns. We have also improved our price clarity experience, where we clearly display the promotional price to our customer by increasing the visibility for our customer in additional selling channels. With the combination of dynamic promotions and price clarity, we will continue to evaluate which offers best motivate purchasers, while striking the right balance between sales growth and profitability. We continue to invest in enhancing our mobile experience as we know this is how our customer prefers to shop, especially during the busy holiday season. To this end, we implemented a mobile redesign and reengineering effort during the quarter. Among the enhancements we made was a 75% reduction in load time on the product detail page, which has already resulted in a significant increase in mobile conversion rates. We have also enabled her to add to her bag more seamlessly and quickly on her smartphone by simplifying the checkout process, which should help to drive higher conversions as well as elevate the customer experience. Currently, our mobile conversion is over 2.5 times the industry average rate of approximately 1.8%. Turning to our uni-channel strategy. Our goal remains to offer our product wherever, however and whenever our customer wants to shop, whether it be through our digital or physical channels. Our e-commerce channel represents over 90% of direct sales and with our strong heritage we remain committed to building upon our digital capabilities and shopping experience across our business. We delivered strong U.S. comp growth of 8.3% in our company-operated stores, which play a meaningful role in building brand awareness. Our 2018 openings are comping above expectations reflecting enhancements to our new format. Notably, we are seeing an incremental sales lift beyond the contribution of the new store in a given trade area when we open a store. This supports our continuing retail expansion strategy as this indicates we're gaining brand awareness in addition to opening accretive stores. We continue to incorporate new learnings across our entire store base. During the third quarter, we opened one store and in November, we opened three additional stores bringing us to 25 US locations. We continue to take a disciplined approach to expanding our footprint in order to best leverage our strong brand heritage and grow brand awareness. Building on our marketing efforts in the third quarter, we successfully drove high single-digit increase in new customer acquisition through our data driven digital strategies, which make it easy for prospective customers to discover and find products that fit their needs. We continue to build integrated digital campaigns to target prospects that behave like our existing customers. We show up in relevant searches to answer questions like flannel versus fleece pajamas and targeting media, including Facebook and Connected TV smart devices that highlight the benefits of our products. And we use machine learning, auto bidding technology and paid search to win the click at the point of purchase decision. As we look to build greater connectivity with our customers, we launched a branded Lands' End Visa and private label credit card in October. The card allows customers to enjoy free shipping, 5% reward value on Lands' End purchases and up to 2% reward value at Lands' End on other purchases. We view these benefits as a means to building stronger relationships with our customers and greater loyalty. Looking at our Outfitters business, we remain on track with our American Airlines launch. We were very pleased with the success of our Delta launch and expect American Airlines to go equally well. We are proud that the largest and second largest airlines in the world have entrusted us with their uniform needs. Longer term, we will continue to pursue new relationships by leveraging these and other partnerships that illustrate our capabilities to execute large-scale national programs. In the school uniform business, we saw a meaningful profitability improvement as we drove higher gross margin. Turning to the bottom line, we continue to focus on driving profitable top line growth and leveraging SG&A expense to accelerate our EBITDA growth. We see opportunities to reduce costs by leveraging the IT investments we are currently making in areas such as order management, which Jim will discuss in more detail. In conjunction with the headway we are making on our core initiatives, we have been working to expand our business by exploring new growth avenues as we leverage our brands strong heritage. To that end, we would like to provide you with highlights on a few of the opportunities we are pursuing. First, third-party marketplaces. We believe we can broaden our reach and enhance our growth by expanding our presence to new third-party marketplaces. As you know, we have a presence on Amazon and continue to see approximately 50% of orders coming from new customers. We are working to grow our business with Amazon, as well as expand to new partners that are brand appropriate. Second, we are also looking to selectively enter licensing agreements for products and categories where partners can help us to improve our reach. We see these as opportunities to create new high margin revenue streams, but more importantly as avenues for expanding our brand presence across a broader and relevant audience. And third, we are working on collaborations, as an example, in 2020 we will be introducing a swimwear collaboration with Draper James, Reese Witherspoon's apparel company, which will be offered in both our retail and e-commerce channels in early spring. This is a meaningful branding opportunity as we leverage our product capabilities to drive incremental growth and brand awareness. While these were in the nascent stages, we are excited by the opportunity to leverage our strong brand and product capabilities to drive growth over the long-term. We look forward to updating you on these activities as they progress. In conclusion, we're excited about the strength in the core business and the progress we continue to make against our strategic initiatives. Before turning it over to Jim, I want to take a moment to share that Lands' End was recently recognized by Newsweek as one of America's Best Customer Service online apparel retailers. We know that it is important for brands to connect with customers and we believe that we have a strong competitive edge with the brand heritage that Lands' End carries. This combined with our commitment to putting the customer at the center of everything we do creates the foundation for us to deliver consistent profitable growth over the long term. With that, I will turn the call over to Jim to review our financial performance and review our outlook for our fourth quarter and the full year.