Jerome Griffith
Analyst · Craig-Hallum Capital. Your line is now open
Thank you, Bernie. Good morning. And thank you for joining us for a review of our second quarter financial and business results. We were pleased to have delivered sales and net income above our expectations and adjusted EBITDA at the high-end of our range, illustrating the strong progress we're making across our strategic initiatives. Based on our results and confidence in the second half, we are reiterating our revenue and increasing our EPS guidance for fiscal 2019. Our sales increased 5.5% when adjusted for Sears closures and the lapping of the Delta launch. This growth was led by the ongoing momentum in our global e-commerce business, which grew over 7%. In addition, our U.S. Company operated retail stores once again delivered strong comparable sales growth at 7.5%. As we've discussed in the past, our growth strategies are centered on getting the product right, operating as a digitally led company, executing a unique channel strategy, and improving business processes and infrastructure. The progress we're making across to our numerous strategic initiatives continues to put us on track to achieve our stated long-term objectives of $1.8 billion to $2 billion in revenue and high single-digit EBITDA margin for fiscal 2022. Our mission is to deepen our engagement with our core customers and attract new customers to Land's End by delivering product with a purpose that offers great value to our customer. We believe our growth will be driven by the continued optimization of our product assortment as we hone our key item strategy in our destination categories of swim, outerwear, knit and bottom. We are driving this product strategy through four main objectives that we articulate as, own the water, own the weather, layers, layers, layers and we fit everybody. Our data science department continues to improve our ability to leverage product interest data and product purchase data, which is then applied by our design and merchandising organization to better align our assortment with customer demand and create more productive inventory. For the second quarter, we were particularly pleased with our bottoms and knit businesses in both women and men, as we continue to use our data to optimize the assortment mix for our customers. A good illustration of this is in our shorts business where we saw a big opportunity to expand our offerings with new fabrication, including No Iron Chino shorts and new Linden silhouette in addition to adding more colors and patterns. Our bottoms business also benefited from our hard work around improving our fit as we have learned that providing consistent fit gives our customers confidence to buy online and garners loyalty. In our denim business, we added 360-degree fabric and shaping, along with a variety of washes. Our knit top sell strength across tanks, tees and polos as well as novelty. We are extremely pleased with the strong response to the enhancements we have made in our merchandising assortments as we continue to see customer shopping patterns, favorite key items and colors versus full collection. Swimwear saw a slow start to the season, but picked up later in the quarter and continued into the third quarter as we've had a better in-stock position as compared to last year. Overall, we will continue to shift the assortment to more closely reflect our customer preferences, which you will see more fully in our fall season. Looking ahead, we're excited to be providing an expanded outerwear assortment by adding more variety to our fleece, packable down coats and rainwater offerings. We believe that this, combined with updated looks to our knits and bottoms assortment to ensure our customers enjoy newness, will continue to drive strong results. We also see an opportunity moving forward in swim. The insights gained this quarter in terms of silhouette styles and features position us to strengthen our swim offerings moving forward by increasing our assortment of best sellers and eliminating less popular items. Regarding our distribution strategy, our goal is to offer our product wherever, however, and whenever our customer wants to shop, whether digitally or in brick-and-mortar stores. With our heritage of selling clothing online, we continue to lean heavily into e-commerce, which represents over 90% of our direct-to-consumer sales. We are driving new customer acquisitions through digital strategies, investing in digital search to show up when our customers purchase intent is high, and the results reinforce that we are making the right steps with our buyer file growing in the mid single-digits and new customer acquisition growing in the high teens last quarter through algorithmic targeting of key items to relevant lookalike audiences. During the quarter, we saw positive results from our continued efforts to capture the digital customer, what she is searching for what she needs. We know our customer has a short consideration to purchase cycle. She is shopping because she wants to buy. So we win when we show up in her search results. As we have seen, our customer who initiated the search is three times more likely to purchase than a customer who does not search. In Q3, we will anniversary the highly successful implementation of our proprietary internal search engine, which fully recoup its cost within the first quarter of this. And we're guided by what the search data tells us. I'll share two quick examples to demonstrate these efforts. First, our internal and external search data from 2018 made it clear that we had an opportunity to sell traditional winter goods, such as Turtleneck, Cashmere and Flannel, well into the spring. We offer these traditionally seasonal products to our customers later in the year. While the target audience is much smaller base than the peak season for these items, we sold several million dollars of counter seasonal merchandise in the second quarter. We're still testing our always on assortment. Second, listening to the digital signals our customer sent, we noted that there would be the opportunity to invest more in warm weather goods, such as shorts, tanks and tees in the June, July summer sale time period. Categories such as women shorts saw a triple digit lift in demand during that time period. A clear indication of buy now, wear now is increasingly how the customer chooses to shop. This past year, we also rolled out machine learning-based sorting algorithms. This sorting capability is particularly helpful for customers who prefer to browse rather than search. As mobile traffic continues to grow, we understand just how important a personalized product assortment has become. And we believe that our algorithms, which we continue to fine tune, are contributing to our high conversion rate. Since we are not restricted by a store footprint, we can give our digital customer her favorite key Lands' End items whenever she's ready to purchase. Our efforts around elevating, digital focus resulted in half of our traffic now engaging in Lands' End on the smartphone. As a result, we continue to invest in our customers' smartphone experience, striving for a fast, easy, fun shopping trip, start-to-finish that will inspire them to come back again and again. We believe these investments in mobile are paying off as we continue to see conversion move along the positive trajectory, countered to everything we hear about mobile conversion challenges within the retail industry. Currently, our mobile conversion is over 2.5 times the industry average rate of approximately 1.8%. We also know that our digital customers want to shop our brand in retail stores, which is illustrated by the 7.5% comp growth we saw in our company operated stores. We're very pleased with our retail strategy as our stores showcase our assortment, offer exceptional customer service through highly knowledgeable sales associates and enable us to further engage our customer with the brand. In addition, our in-store kiosk provides our customers with a gateway to our entire assortment and our associates are able to recommend selections that are now available in our stores. As an example, we have seen a significant increase in online sales taking place in our stores during this back-to-school season. Students can try on their school uniform for fit and comfort, then order the appropriate style and size with their school's logo from our in-store kiosk. And every online purchase made in-store is shipped free of charge from our Wisconsin distribution center. Our stores also represent a powerful brand marketing tool and we remain very disciplined in how we expand our footprint to leverage our strong brand and heritage. During the second quarter, we opened two stores to end the quarter with 21 U.S. stores. For the remainder of fiscal 2019, we plan to open four more stores to end the year at 25 U.S. locations. By the end of 2022, we are currently targeting approximately 70 stores in select locations, with store economics that generate attractive four wall contribution margins. Our outfitters business is a key component of our revenue growth strategy, while this business generates some sales volatility. Due to periodic launches of major programs, it represents a significant long-term growth driver for our company. We remain on track with the American Airlines launch scheduled for the fourth quarter, which will further illustrate our capabilities in the uniform business. We will continue to leverage these and other successful relationships as we strive to grow this business with new and existing partners. Lastly, I will touch on our plans to improve profitability. We continue to believe that as our top line grows, we can scale our SG&A spend appropriately and accelerate our EBITDA growth to meet our long-term EBITDA margin goal. We also see opportunities to reduce overall costs to the benefits of the IT investments we're making now in our order management and warehouse management projects, and through the realization of greater business process efficiencies. Jim will discuss this in more detail. We also believe that we can realize greater cost savings by directly managing more of our material spent. To this end, as we announced earlier today, we will be opening our own buying office in Hong Kong later this year. We've hired an industry veteran to lead the office, and are excited to move forward. As you may recall, since our separation from Sears, we have utilized the Sears affiliate to provide buying agent services. Our current contract runs through June 2020, and we plan to be fully transitioned by the spring 2020 season. In conclusion, we remain focused on executing our strategic initiatives. We're making strides, growing our business and improving our results. We're excited about our continued growth in our e-commerce business, continued improvement in our buyer file and NCA, and our positive comp store sales in our company operated stores. With that, I'll turn it over to Jim to review our financial performance and review our outlook for the third quarter and the full year.