Anthony Hsieh
Analyst · Credit Suisse. Your line is open
Thank you, Gerhard, and good morning, everyone. I'm pleased to be with all of you on the call today. Thank you for joining us. I look forward to sharing my comments and answering your questions. What was in 2020, arguably the strongest mortgage market in the history, fueled by the unique circumstances of the pandemic, ended in the second quarter of 2021. While other see headwinds, we see opportunity because loanDepot was purpose-built for this moment in time. This is precisely what a diversified, at-scale marketing powerhouse like loanDepot will shine. Our model was designed to capitalize on this changing landscape. And we are continuing to increase purchase volume, aggressively recruit loan officers, launch new joint ventures and new product offerings like the loanDepot Grand Slam, all while focusing on operational efficiencies and investing in our technology backbone. Based on data from the Mortgage Bankers Association, our model is succeeding as evidenced by the growth of our market share over the past year. It took us 10 years to grow to 2.3% market share and just one additional year to get to 3.3%, leaving 96.7% of the market for us to go after in the future. In the same time period, we also achieved year-over-year and quarter-over-quarter increases in customer impressions and contacts as a result of our powerful data science and machine learning models that dramatically widened our top-of-funnel marketing reach. It's easy to do business and look attractive when interest rates are low, volume is high and margins are fat. However, when markets shift, weaknesses are exposed. When interest rates rise, originations shrink and margins vanish. And that's precisely when we gain market share with our scale, brand, and diversified origination model. Companies that like brand, technology diversified reach, and a suite of service offerings will not be successful in delivering customer or shareholder value. Looking across the landscape of mortgage providers, we see lower gain-on-sale margins resulting from overcapacity in increased competitive pressure, particularly in the wholesale partner channel. We have noted previously that the industry will consolidate toward proven leaders as markets shifts. We will withstand that pressure and, in fact, we can actually apply some pressure to the competitive landscape. Our purposely diversified origination model guards us against margin compression at any particular channel, affording us a competitive advantage to profitably take market share. Because of our marketing power, it's massive scale and our ability to fully leverage it, we demonstrate a nimbleness and versatility that relatively few can. Our marketing machine is one of our greatest assets and able to successfully feed our direct lending loan officers as well as our end market and partner teams. Our ability to nimbly and successfully low balance in this way drove an 87% year-over-year and 31% quarter-over-quarter increase in our purchase mortgage transaction volume. Complementing our customer acquisition and production skill is our brand. Recognition of which increased 9% quarter over quarter, we have that deliberately invested in our brand, helping it become the second most recognized brand in the industry today. Thanks to our popular Home Means Everything Campaign, our organic website traffic has increased 200% over the past quarter. In addition to our national broadcast campaigns, our partnership with Major League Baseball served over 406 million impressions in the second quarter. We just passed the all-star break. And so with the Lead Championship series approaching later this year, we expect to substantially grow our brand recognition without additional cost. Disruption in the market today is all about better serving the home buyer or seller with easy-to-navigate bundled real estate services that simplify a complex and stressful transaction. While others have approached this from the real estate side, we use the power and scale of our industry-leading, top-of-the-funnel digital marketing power with our strategic and purposeful sister companies and other loanDepot assets to create a bundled service for our customers that most of our competitors simply cannot touch. To that end, we recently announced the launch of the loanDepot Grand Slam powered by mellohome. As most of you know, a constellation of important companies sit underneath loanDepot umbrella. We provide real estate services through mellohome and mortgage services through loanDepot. In addition, we also provide title, escrow and closing services through our Act and CUSA companies, and insurance services through mellohome. This strategy has been executed for many years with strategic acquisitions and organic build. The loanDepot Grand Slam bundles each of these items, and all of which are necessary for closing into one easy package to delight and simplify the customer's journey of homeownership and to increase revenue for us in each transaction. This will ultimately provide greater return on and leverage of our marketing spend. Constant interaction with our customers throughout their entire homeownership experience via multiple touch points, complete the fly wheel effect and increases our top-of-funnel velocity. Today, loanDepot is more than a mortgage company. We're a digital commerce company committed to serving our customers throughout the homeownership journey. And so we are uniquely positioned to provide exceptional value and a reason they return to us long after the initial home financing transaction is complete. The loanDepot Grand Slam represents a significant step toward our vision to become the most trusted homeowner fulfillment company in the world. There's an energy and enthusiasm here at loanDepot. We're growing and remaining very true to our public statements about our intentions, abilities, and the ways in which we can do, and will deliver for our customers. While we are proud of our progress, much of our energy is derived from the fact that we are just getting started. We are always looking for new opportunities to grow and further accelerate our long-term strategy. I am excited about what the future holds for our customers, our team, and ultimately, our shareholders. With that, I'll turn things over to our CFO, Pat Flanagan, who will take you through our financial results in more detail. Pat?