Fredric Zinn
Analyst · Sidoti & Company
Thank you, Jeff, and again, thank you all for joining us on the call today. Drew's sales growth during the second quarter and through July continued to substantially exceed industry-wide growth in our end markets. Our sales growth was primarily the result of our acquisitions, new product introductions and continued focus on new but similar markets, which we call adjacent markets.
In our first quarter conference call, I said that achieving favorable returns on our acquisitions and other investments was among our top priorities for 2012. While the results of acquired businesses and other investments did improve in the second quarter, our consolidated profit margin, while good by many measures, did not meet our expectations. The reasons for these are addressed in the press release.
As the RV selling season winded down over the balance of the year, our sales were slow and our excess overtime and related costs should naturally diminish. That's not the real issue, though. Our real goal is to implement plans so that we'll be prepared for that increased demand that we expect next selling season, the next spring, and even beyond that. And that's why we've done long-term strategic planning, resource planning and shorter-term operational planning.
The exceptional increases we experienced in the demand for our products is obviously a very positive development and it gives us the opportunity to achieve significant future profit growth. Now we have to capitalize on that opportunity. I assure you that management continues to devote its attention to specific action plans that resulted from our strategic and resource planning to improve our results. These steps include increasing physical capacity, continuing to develop our pool of talented managers, investing in automation where appropriate and expanding the capabilities of our support systems.
We're committed to continuing our long-term track record of generating favorable returns on the capital invested by Drew. Further, our Board of Directors has a very long-established policy to use our executive compensation plans to intensify the growth in profit and return on investment rather than sales growth. Over the last several years, we've invested in businesses, markets and products that have significantly increased our sales and expanded our growth opportunities. We've broadened our product lines and our core RV business and we're focused on the aftermarket for our RV and Manufactured Housing Products. In addition, we're diversifying into adjacent industries for our products such as cargo, utility and livestock trailers, transits and school buses, modular housing and factory-built office units.
Thus far, we've achieved considerable initial success at gaining share in these new markets. In the first half of this year, our combined sales to adjacent markets increased to nearly $50 million, and that's about 10% of consolidated sales, up from about $25 million in the first half of 2011. We've also continued to increase sales of several of the key newer products in our core RV business such as entry doors, in-wall slide-out mechanisms, bonded windows and awnings and others.
While this sales growth has come with growing pains that impacted our short-term product margins, we do believe that the production capabilities we're continuing to develop will enhance our competitive cost advantages in the new products and new markets. Over time, this will enable us to continue to grow and to achieve even more favorable returns on these investments.
As many of you know, I speak regularly with analysts and institutional investors who are interested in Drew. And often, I really do learn as much from them as they do from me, whether it's their insights about executive comp or returning cash -- free cash to investors, or which markets they believe will have favorable growth prospects.
Over the past year, I have to say that I've had a lot more conversations with investors than typical about Manufactured Housing. It seemed that many investors and analysts are becoming more optimistic about the prospects for the single-family housing market, and the part that affordable housing and Manufactured Housing in particular, might play in that recovery. Our Manufactured Housing customers also seem to be getting more optimistic about near-term improvements in their market, as well as the prospects for continued recovery over the longer term. As a result, some of these customers are planning to increase their production capacity.
Industry-wide production manufactured homes has increased double-digit year-over-year for the last 9 months from September 2011 through May 2012, that's the last month that data is available for. While we can't predict whether this market-wide expansion will continue, the recent trend is certainly encouraging. If a recovery in residential housing develops, as many believe, continued improvement in the Manufactured Housing market could become a reality. And to put that in perspective, if, and we have to emphasize that if, single family housing starts grow to 1 million homes in the next few years, which are still well below historical norms, and if Manufactured Housing maintains its current share of about 10% of the single family housing market, we could see the Manufactured Housing industry nearly double from today's levels.
Further, we are prepared to participate in the Manufactured Housing recovery, should it continue. As we've seen this year, we must continue to invest in our production capabilities to support above normal growth. However, we have the capacity to increase production in our Manufactured Housing segment without requiring expensive capital expenditures. In 2010 and '11, our Manufactured Housing segment operating margins were quite strong and have improved year-to-date 2012.
In summary, we have a broad array of opportunities, both within and outside our core RV and Manufactured Housing markets. During the last several years, we've begun to turn these opportunities into actual sales growth and we have significant additional growth potential. Further, we're very proud of the long-term track record we have of achieving favorable margins, and we're focused on repeating those successes by continuing to implement effective action plans to improve profit margins.
In the coming quarters, we'll continue to update you on our progress toward each of our primary long-term goals, including growth in our core markets, diversification into adjacent markets and improvements in our production efficiencies and cost structure.
Now let's go to review our results in more detail.