Bryan B. Deboer
Analyst · KeyBanc
Yes, I think you're touching on a couple of different things and I think you're right. It's not just always one thing. I mean the compensation probably isn't the biggest driver because if it was, they'd be doing it because they'd be increasing their pay. They don't get that. They believe that by buying more used cars is going to cost them money. The fundamentally don't understand how you pay $1,000 more than a trade-in to go buy a car, when ultimately, their pricing maybe off the market, they're actually pricing cars more in what they take them on trade rather than what true market is. They maybe have sales people that aren't selling the full value. They may have competitors within the market that are affecting things. There's all kinds of different things that come into that play and each of those needs to move in synchronicity to be able to accomplish that. And that's why it's not as easy as going and changing compensation plans, looking at your merchandising on the lot and just going and buying cars. When you buy the cars, you have to make sure that your customers understand now that you're stocking another level of car. You have to make sure that your salespeople have the ability to sell those cars. And probably most importantly, your management staff has to believe in the cars that they're buying and buy the right cars. And I think that's what we find a lot of times is when we go into stores, we say, "Why don't you try a Subaru Outback, why don't you try a Chevy extra cab pickup," so on and so on. They say, "Well, we've tried that." And then we go look at the numbers and the vehicles that they actually tried, and we find out that it's a late-model vehicle of 2 or 3 years old, and then maybe a $26,000 late-model Chevrolet pickup, and they need to try a $15,000 Chevrolet pickup and it will sell quickly, and they're make the job on their customer and salespeople so hard by buying the wrong car. And that's why I say, this is an expertise, it's not something that you can quickly go in and change. In fact, when we look back at how I operated my used car lot, it took us 2 or 3 years to get to that 3:1 used to new ratio that we were selling, and it came through confidence of your sales staff, consumers, lot merchandising, pricing and a whole bunch of different factors.