Bryan B. Deboer
Analyst · Craig-Hallum
Okay, Simeon, this is Bryan. I think our organization has changed our stance on this over the last 4 or 5 years. What we realized is that the incremental dollars that come from additional volume and market share gains, and I can even share with you some specific numbers, greatly outweighs the loss of new vehicle margin or even a little bit of loss on used vehicle margin, because there's so many benefits to it. Obviously, F&I is a benefit. Service, which is now up 6%, and if you recall, we have 2 less days than last year, which put us close to 9%, if you were to extrapolate that out. We also have a chance then to sell the customers trade that's not really in those numbers as well, when you look at specific margins. And our ability to maintain throughput, even at lower margins, gives us the ability to put a lot of money into our shareholders' pockets. And I think the easiest way to explain is this: if we look at the margins of what we did last year, which were about 80 basis points lower or higher than what we did last quarter, that difference of that 80 basis points is only $3.8 million or about $0.08, something like that. But the difference in gain in the 22% in vehicle increases, along with the F&I, is almost $18 million or about $0.40 in gains. So we think that, that 5x to 6x delta and then combine that with the unknown annuity about service and parts, and being able to keep about 50% of those customers or greater, as well as that ability to maintain throughput, greatly outweighs that loss in margin. Now there is probably a point where maybe the gains aren't there, but as long as we see the same amount of throughput, which means we're finding efficiencies and productivity level increases, we like it. And we believe that that's our philosophy for the future. Now if we go back to your second question on incentives. Incentives are, obviously, a driver to really help balance out our inventory dollars. And I think what you're starting to see now, yes, we have a little bit higher day supply than last year of about 10, I believe. But a lot of that was, to some extent, that gamble that we took on those K2XXs, as well as the Ram 1500s and those appear to be paying off. So the incentive dollars, we think, will come at the tail end, especially in the Ram 1500, which we actually have a little higher day supply than we forecasted on those. However, on the Chevy side, we have a little lower day supply than where we expected. So we're pretty comfortable that, that balance of incentives that the manufacturers provide, to help balance our inventories, will help stabilize our margins in the future as well.