Jeffrey S. Niew - Knowles Corp.
Management
Yeah. The competitive market is kind of interesting, we've talked a lot about this with people. From my perspective is the landscape has changed pretty dramatically over the last 24 months to 36 months. And I guess, I would sit there and say is, if I go back in time to when we had the problem at our one large customer a couple of years ago, I think the competitors view it as a real opportunity is to take advantage. And kind of what we found here is, as we look forward is that, we are really have solidified ourselves in 2016 as the leader in the market. And I don't think you hear as much from the competitor, at least what we hear, that they publicly speak, they don't speak as aggressively about this marketing more from this perspective, it's kind of Knowles and everybody else. So we feel pretty good about our collection. And I guess the second question, well, you asked about ASPs, I guess, my only comment on ASPs would be is, to the extent that we sell more to Chinese OEMs, they typically, I think we've mentioned this before, use lower ASP products, and mix can be sometimes a challenge. On the reverse, the Chinese seem to be more apt to incorporate or are more interested in some of the intelligent audio products that we have as well. So I think long-term, we're going to be okay there. And I guess, the last point I would make, and I think, you kind of see is there is this year going into 2018, a year from now, we do see that there is a lot of demand for MEMS microphone that's exceeding the market unit growth rate. And again, driven by multi-mic adoption in Mobile, but also by Ear, in IoT we're seeing growth that's significantly faster than the overall device market, which should in our opinion kind of help us to think about, when we have these competitors, that maybe some of the lower margin portion of the market, we can just sit there and say, hey, we're really focused on the higher end of the market.