Jeffrey S. Niew - Knowles Corp.
Management
Here's what I'd say, I mean, we're obviously not going to talk about every new product we're going to come out in 2017. But I would say – we start with the promise that voice as a user interface and voice quality is growing in importance, that trend continues. What I kind of talked about, what we're seeing, which is very, very positive for us, Bob, is that, in the past, we had been a beneficiary of multi-mic adoption. We kind of just said, oh – somebody says, well, I need another microphone. We said, okay, we got one for you. What we're starting to see is that we're starting to drive multi-mic adoption whether it'd be in – with Versant in the ear, whether it'd be in selfie mode videos, whether it'd be in any of these devices, we're starting to drive this. And we start off with a premise that every time we get mics to increase, we're going to get our fair share of those microphones. But what it's also getting us to do, is allowing us to sell software and signal processing with it. And kind of what I would say is, there's three areas that we're focused on. First is, I think we've talked about it, it's more of an incremental sale, which is in the handset market, right, where the opportunity to sell smart mics, the opportunity to maybe add some software is an incremental sale, but it's also – to add mics, it's also to potentially raise the ASPs, it's also an opportunity to take share as we'll be sole-source in a lot of these places. When you start talking about the ear space, which we kind of talked about where Versant is. And I think what we kind of see today is Versant is the first step, and I would say a first feature of a broader product portfolio that we will definitely be talking more about as we get into 2017 and start to introduce those products. And then, I think you asked about ultrasonic. I think for right now – I think we're still in, I would say, the mode of investigative right now. We're really highly focused on these three markets: the handset market, the ear market, and then increasingly the IoT market as we're starting to see more and more people coming to us and saying, look, we want to add microphones to our device and you're the expert in microphones.