Bernardo Vieira Hees - The Kraft Heinz Co.
Management
Thanks, Andrew. It is Bernardo. Look, let me try to address your question directly, right? I think the disruptive market and changing channels consumer habits and so on, that's happening for quite some time and that's something we have been in knowledge also for some time, right, a significant part of our commercial investments, right, that we announced at the end of last year. The $250 million to $300 million is behind new digital initiatives, right, behind e-commerce, behind new channels, behind go-to-market, behind the innovation that's coming to market to support it and behind working dollars in media as well as service. With that being said, I think, the big message here is really that there will be – we cannot have any compliance with the brands we have. It's actually the opposite. We believe in the big brands when you support them, right? When you give them the right relevancy, the right product offering in the marketplace, they go really well. It's the case, for example, if you think about Heinz in the United States, it has been growing 15% every year since 2015. The re-allowance of the Kraft brand with the Super Bowl campaign, with family greatly is giving us a lot of excited behind Kraft's new offers in cheese and other segments that can be very relevant. But it's also true to say that these big brands that have the scale, that have the profitability, right, they will need to come with new offers from different angles and different categories for smaller brands and so on. And we are doing that if you think about the case of DEVOUR on the frozen territory. If you think about Just Crack an Egg going for breakfast in refrigerated, right? If you think about the things we are doing with brands like Classico, like Cool Whip, like A.1, right. If you think about the extension of the Planters with Planters Signature and NUT-rition, right? So the combination of the two things are extremely important. So in a sense to your question, it's changed our capital allocation, mindset. My answer, it's no.