Peter Holt
Analyst · Craig-Hallum Capital. Your line is open
Thank you, Kirsten. And thank you all for joining us. I'm delighted to speak with you today. And in 2018, we delivered strong growth reflecting the increasing momentum of our business model. Two and a half years ago, we rolled up our sleeves and did the hard work necessary to stabilize the company. We improved franchise relations, restructured our operations and reinvested in franchise sales and development. In 2018, we specifically focused on accelerating franchise sales, building upon our regional developer strategy and reinitiating our efforts to expand on corporate clinic portfolio within clustered locations in a deliberate and measured manner. These focused efforts enabled us to meet and exceed our financial and business plans. As a result, we strengthened our foundation laid the groundwork for our ongoing growth. In 2019, we plan to capitalize on this momentum. We will execute a more aggressive plan to accelerate our brand building through clinic expansion. First let's review our 2018 results. As we said before more franchise sales, more clinics, more new patients and more patient visits have powered our growth. For example, in 2018, we almost tripled the number of franchise license sales to 99 from 37 in 2017. We increased our year in clinic count by over 10% compared to a year ago, adding a net of 43 clinics for a total of 442 December 31, 2018. In 2018, we grew our total number of patients treated to $1.8 million including 434,000 new patients. The number of new patients increased 25% compared to 2017. And according to our most recent survey completed last month 26% of our new patients have never seen a chiropractor before they visited The Joint. Now it's up from 22% from 2017. And we increased the number of adjustments made in the year by over $1 million from nearly $5 million in 2017 to $6 million to 2018. All of this contributed to our strong financial results. Turning to Slide 4, I will highlight the fourth quarter 2018 compared to the same period last year. Gross system-wide sales grew 29% quarter-over-quarter. System-wide comp sales or same-store retail sales of clinics have been open for more than 13 months increased 24%. Revenue grew 32%. Our bottom line continues to improve driving us towards sustainable profitability. For the first time since being public, we achieved a positive GAAP net income of almost $1 million to $835,000. And adjusted EBITDA was positive for the sixth consecutive quarter at $1.5 million. Further, our unrestricted cash grew to $8.7 million at December 31, 2018, more than double compared to the $4.2 million on December 31, 2017. The increase once again represents our growing momentum and strong fourth quarter results and we'll use this strengthen in balance sheet to support our expansion strategy. Before we get into details, I'd like to welcome our newer investors and provide some background on our company. The premise of The Joint is to revolutionize access to chiropractic care. We do this in a convenient retail setting providing concierge style, no appointment, walk-in only, no insurance, membership-based services. The Joint's purpose is to alleviate pain and help move our patients towards a healthier lifestyle, the sweet spot in the growing health and wellness industry. The Joint is distinguished amongst its consumers for accessibility, credibility and empathy based on extensive market research that we completed in 2018. In 2019, this brand architecture will guide us as we build this business. Turning to Slide 5, regarding our portfolio during the fourth quarter, we opened 22 franchise clinics, which is the most in any quarter since going public. And that's another reflection of our increasing momentum. Our total number franchise opened for the year was 47 approaching the top-end of our guidance range of 40 to 50. As of December 31, 2018, we were in 32 states, having opened in Maryland in the fourth quarter and Oklahoma earlier in the year. For a franchise system, we continue to enjoy unusually low clinic closure rates of less than 1%. And during the quarter, we closed only two franchise clinics. At December 31, 2018, we had a total of 442 clinics of which 394 or 89% were franchise clinics and 48 or 11% are company-owned or managed clinics. In 2018, our goal was to begin a deliberate and measured expansion plan for company owned or managed clinics in clustered locations that could benefit from the infrastructure and the marketing of other nearby clinics. To that end, we started developing new company-owned or managed clinics known as Greenfields. During 2018, we conducted site selection, engage with landlords and began construction setting the stage for our 2019 clinic opening plans. In 2019, we plan to accelerate our company-owned or managed clinic expansion to 8 to 12 clinics through a combined -- a combination of both Greenfields and buybacks. And we're well on our way as we opened our first new Greenfield since 2016 in Carlsbad, California in February. And the second in Azusa, California last week. To further support our Greenfield development, to-date we've signed two additional leases and begun construction on one of the units and expect to take position on the second next month plus we have nine letters of intent in place for additional sites. Turning to Slide 6, we continue to prioritize operational execution. The fourth quarter is historically our strongest quarter in both gross sales and clinic opening and the same held true this year. In fact, system-wide gross sales for the fourth quarter in 2018 were the best in the company's history. Our two annual promotions, the Black Friday package sells and the year-end membership drive both occur in the fourth quarter and have become incrementally stronger each year and the remarkable success continues to bolster franchisee participation in these promotions. Reviewing clinic operations those that start strong tend to stay strong and as such our goal is to optimize all clinic openings. Success is evidenced where a trend in reducing the average clinic time to breakeven. Our historical average from time to open to breakeven has been 18 to 24 months. Our 2017 class of 41 clinics achieved estimated breakeven at an average of nine months. And as you can see in the chart, they continued to accelerate growth well above the historical performance. Our 2018 cohort has increased to 47 clinics and achieved estimated breakeven of six months on average. While we're also working to reduce the time between the signing of the franchise agreement to the opening of that clinic, we found that external factors such as construction permitting, landlord responsiveness and municipal approvals have lengthened the average window of sign agreement to open clinic from between six and nine months to between seven and 11 months. Nonetheless, we will continue to implement and improve programs within our control such as identifying clinic locations even before the prospective franchisees have signed the franchise agreements to shorten this process. Turning to Slide 7, growth of our regional developer RD Program continues to have a positive impact on our franchise license sales and development. In 2016, we finished the year with RDs who are responsible for 50% of the 22 franchise license sales for the year. In 2017, we ended with 18 RDs who are responsible for 49% of the 37 franchise license sales for that year. In the fourth quarter of 2018, we added three additional RDs, one in Northern California, one in Southern Florida and one in Kentucky bringing our total RD count to 21 as of December 31, 2018. These RDs were responsible for 89% of the 99 franchise license sales for that year. This growth in franchise sales reflects the power of our RD program to accelerate clinical development across this country. The fast ramp of our franchise sales also reflects an increase in franchisees who signed two or more agreements at the same time. In 2017, approximately 30% of our franchise sales were multi-year unit sales. In 2018, they grew to 57% of sales which includes 15 multi-unit sales, one containing double-digit clinics. While the magnitude is increased, it's important to note that multiple unit development tends to open in a linear succession rather than all at once and therefore are granted a longer time period to open. That said, we believe multi-unit agreements are important and valuable as they create micro ecosystems and leverage the infrastructure marketing in clustered locations. Our RDs continued to be a key driver to ramp our growth and in 2019, we expect to further expand our overall RD program. In fact, this month we saw the RD rise to Pittsburgh, Pennsylvania and most of Virginia with a minimum tenure development schedule of 40 open units. However, as RD territories mature there's potential for repurchase. And in February 2019, we opportunistically bought back the RD rights for South Carolina which had 23 operating clinic. Today, our RDs cover almost half the metropolitan statistical areas of the country and RD support three quarters of our franchisees. In aggregate, our total 10-year minimum development scheduled for the 15 new RDs comes to 421 open clinics. This large foundation of unique commitment bodes well for our continued clinic expansion and sales growth in 2019 and beyond. Turning to Slide 8, let's review the innovative marketing program. Our mission to improve quality of life through routine and affordable chiropractic care can only be accomplished by delivering on three critical brand pillars. First, accessibility, as defined by convenience and affordability, the very foundation of our category differentiation. Second, credibility or the promise of consistent quality chiropractic care no matter where or when you visit one of our clinics. And third, empathy, which is the ultimate objective in patient experience, personal, intuitive treatment, oriented toward helping our patients achieve their wellness goals. Together these three pillars form the how of our mission statement and when we deliver on all three we enable our patients to live the best version of themselves, which becomes a way of our mission statement. This new brand architecture will help guide our strategic initiatives, operational training and consumer advertising as we seek to create a robust health and wellness brand with a clear, consistent and recognizable marketplace identity. We continue to strengthen our digital marketing practice through innovation reinvestment, organic search alone creates hundreds of thousands of leads for clinics every year. Our paid digital advertising also has made significant gains and lead generation and new patient conversion. In 2019, we will add to this an increased emphasis in our CRM efforts to improve the one on one lead nurturing and patient relationship marketing. We believe these gains in digital marketing performance are positively impacting our same-store sales performance in our new clinic ramp to profitability. Turning to Slide 9, as discussed in 2018, with our portfolio approaching critical mass third party ITES SaaS platform cost decreasing and external cyber security risks increasing, we decided to purchase a proven well-maintained CRM platform to replace our existing proprietary system. We chose this system with a simple user interface, leading industrial customer experience in an intuitive customization platform. It should improve our ability to quickly and consistently provide important feature enhancements, system upgrades and state of the art security across our entire clinic portfolio as it continues to grow. We've concluded the discovery phase of the implementation process and are well into the design and development. We expect to complete implementation by June of 2019. Overall 2018, we built momentum that we will believe continue to drive brand awareness, financial growth and shareholder value. And with that, I'll turn the call over to Jake Singleton, our CFO to review the financial results.