Peter Holt
Analyst · Craig-Hallum. Please go ahead
Thanks, John, and thank you all for joining us. It’s a pleasure to speak with you today and I am delighted to report our third quarter performance continues to demonstrate our strong execution of our strategy and our expanding growth opportunity. Our 2018 plan continues to be to accelerate franchise sales, building upon our regional developer strategy, and expanding our corporate clinic portfolio within clustered locations. The third quarter reflects success to date. Throughout the year more clinics, more new patients and more visits from existing patients have fueled accelerated growth. As a result we are reaffirming our financial and franchise clinic opening guidance for the full year of 2018. First, I’d like to provide our highlights for the third quarter 2018 compared to the same quarter last year. Gross system-wide sales grew 31%. System-wide comp sales or same-store retail sales of clinics that have been open for at least 13 full months increased 26%. Revenue grew 23%. The bottom line continued to improve towards sustainable profitability. GAAP net loss was $152,000 improving $280,000. And adjusted EBITDA was positive for the fifth consecutive quarter at $665,000. Further, cash and cash equivalents increased to $5.6 million as of September 30, 2018 compared to $4.2 million on December 1, 2017. We continue to generate cash flow and our strengthened balance sheet supports our expansion strategy. Before we get into the details I’d like to welcome our new investors and provide some background on our Company. The premise of our Company is not to revolutionize chiropractic care, but to revolutionize access to chiropractic care. We do this in a convenient retail setting providing concierge style, no appointment, walk-in only, no insurance membership-based services. The Joint’s purpose is to alleviate pain and help move our patients toward a healthier lifestyle, the sweet spot of the growing health and wellness industry. The Joint’s mission is to improve the quality of life through routine and affordable chiropractic care. Our doctors focus patient care on pain relief and ongoing wellness to promote a healthier lifestyle. Turning to Slide 4, regarding our portfolio, during the third quarter we opened 10 franchise clinics bringing the number of franchise openings to 25, including our first clinic to open in the state of Oklahoma. We also closed one franchise clinic. As such, on September 30, 2018 we had a total of 422 clinics, 374 or 89% were franchise clinics and 48 or 11% were corporate owned or managed clinics. We’ve now entered the fourth quarter which historically has been our strongest quarter for both gross sales and clinic openings and we expect the same this year. Regarding gross sales, we hold two import manual promotions in the fourth quarter. First, our Black Friday event focused on promoting sales of adjustment packages, and our year-end membership drive that offers a year subscription for the price of 10 months. In the past these promotions have had great traction and have positively impacted the fourth quarter. Regarding franchised openings, we’ve reaffirmed our guidance to open 40 franchise clinics to 50 franchise clinics in 2018. Generally it takes six to nine months between the signing of the franchise agreement and the opening of the clinic. This lead time allows us to track and predict the timing of clinic openings. And based upon our pipeline of new openings, we are solidly in line to open 15 to 25 clinics in Q4 to meet our 2018 target. Regarding new corporate clinics, this year our strategy has been to take deliberate and measured actions to expand our corporate portfolio. In April we purchased a clinic from a franchisee that met our criteria. Regarding greenfield, we’ve been actively evaluating sites for new clinics and have a number of letters of intent for leases and one signed lease in place. While the Southern California lease could open in late December, we plan to have a grand opening in January to avoid the opening over the busy holiday season and best position the clinic for success. We’ve narrowed our corporate clinic guidance to increase by one in 2018 representing the previously franchised clinic which has no impact on the total new clinic count. As a result, we now expect total clinics to increase by 40 to 50 in 2018. Turning to Slide 5, our focus continues to be on operational execution and training franchisees to meet our standards. It’s our experience that clinics that start strong tend to stay strong. And we are also training our original developers to effectively help our franchisees start strong. And our efforts are working. Our historical average time from opening to breakeven has been 18 months to 24 months. Our 2017 class of 41 clinics achieved an estimated average breakeven in nine months and continues to accelerate well above the historical performance. Our 2018 cohort has increased to 25 clinics and they are on track for an estimated average breakeven in less than six months. Turning to Slide 6, during the quarter we sold 26 franchise licenses bringing the year-to-date total to 60, which far exceeds full year 2017 sales of 37. Once again our regional developers, or RDs, continue to be a key driver to ramp growth. Notably, in 2018 RDs sold 83% of the franchise licenses as of September 30 compared to 49% in the full year of 2017. This large foundation of licenses bodes well for our continued clinic expansion and revenue growth into 2009 and beyond. As discussed on the last call, we acquired the Las Vegas territory of one of our regional developers, which is a natural progression of franchise management. We are however committed to using the RD model to actively seek new RDs and to help penetrate and expand into new markets. We have a strong pipeline and sold one territory in Q3. The RD count is 18 as of September 30. In October we sold two more territories increasing the count to 20 RDs as of today. Currently the RDs cover approximately half the Metropolitan statistical areas of the country for us. Providing more detail on our new RDs, in Q3 the existing RD for Atlanta teamed up with a multi-clinic joint franchisee and another doctor of chiropractic to purchase the rights for the states of Louisiana, Alabama and Mississippi with a minimum development schedule of 26 new clinics and 34 total open clinics over the next 10 years. In Q4 we sold two new territories, an existing franchisee with 40 years experience managing real estate investment in Northern California Bay Area purchased the rights to five counties in San Francisco Bay area with a minimum development schedule of 29 new clinics and 34 total open clinics over the next 10 years. Another team of three existing franchisees, one of whom is looking to leverage his career in the NFL to address opportunities in chiropractic, purchased the RD rights for South Florida from Vero Beach to the Florida Keys with a minimum development schedule of 22 new clinics and 29 total open clinics over the next 10 years. In aggregate our total 10-year minimum development schedule for the 10 RDs sold in 2017 was 259 clinics. The total minimum development schedule for the three RDs sold so far this year is 137 clinics, bringing the total combined of the minimum development schedule of this group to 396 clinics. Turning to Slide 7, I would like to discuss our marketing efforts. In what historically has been a non-branded local credit-based industry, we are strengthening The Joint’s position as the first and dominant national chiropractic brand. During the third quarter we augmented our branding efforts in one of our most heavily penetrated markets, Houston, Texas. Recognizing the strong relationship between chiropractic care and athletic performance, we are honored to be the official chiropractor for the University of Houston Athletics, a Division 1 athletic program. As you know, chiropractic provides a safe, natural and drug-free option to relieve pain as well as preventative benefits vital to keeping the body balanced, flexible and functioning at its best. Athletes use chiropractic adjustments to ease pain, increase range of motion and help avoid injuries. To further support our growth we are continuing to enhance our marketing tools, specifically including paid digital marketing and local SEO with increasingly improving results. The team we work with at Google recently reported compared to a year ago overall chiropractic-related online search grew 13%. Additionally, The Joint’s share of voice in chiropractic-related search is 6% compared to roughly 1% for our peer set average. Clearly there is increasing evidence of the growing power of online search in shaping chiropractic opinions and preferences. We believe this reflects growing interest in the chiropractic care as a whole, which is a competitive advantage for The Joint given our success with digital marketing. As previously discussed, The Joint has generally three sources of new patients. Approximately 40% of our new patients come from referrals from our existing patient base. About 30% comes from our digital marketing, which is increasing, and the balance comes from traditional retail marketing tactics. To understand our key drivers better we recently conducted an extensive consumer research study. We explored opinions, motivations and behaviors of four consumer groups: existing Joint patients; former Joint patients; active chiropractic patients who have never visited The Joint; and people with back pain who have never seen a chiropractor. Our objective was to better understand the customer journey to chiropractic with a goal of refining our brand architecture and improving the effectiveness of our advertising, promotion and patient experience. Our research study’s findings showed that everyday activities, such as sitting at a computer or doing yard work, are far bigger drivers to chronic pain than accidents and sport related injuries. But the biggest obstacles in seeking treatment for pain are time and money which delay people from getting the relief they need. Consideration of chiropractic includes dramatically when consumers hear testimonials from others who have benefited. And at the moment there’s no national brand in the chiropractic industry creating a huge opportunity for The Joint as the category leader. Our social media footprint, clinic micro sites and other SEO best practices play critical role in the validation process for our new patients. Many chiropractic providers fail to deliver on the most fundamental drivers of that first visit particularly related to affordability inconvenienced, the two key brand differentiators for The Joint. And finally, the credibility of our patient experience combined with an empathetic approach to care focused on our patients’ personal health and wellness goals are the essential brand equity of The Joint. Turning to Slide 8, our portfolio is approaching a critical mass. Concurrently third-party IT SaaS platform costs have decreased, while external cyber security risks have increased. As such, during the quarter we finalized our IT evaluation and chose SugarCRM as our new platform. SugarCRM provides a simple user interface, industry-leading customer experience and an intuitive customization platform. Sugar’s global customer list includes household names like Apple, HTC, IBM, Audi, T-Mobile and many others. We concluded that buying an existing well tested IT platform and adapting it to our requirements rather than building it internally is a cost-effective solution which will meet our infrastructure needs, reduce risk, improve and overall provide better support to our growing clinic system. The initial cost of the newest SaaS platform, a substantial portion of which is expected to be capitalized, should approximate the estimated cost of internal development. The previously capitalized in-house IT development of $343,000 was written off in a non-cash charge in the third quarter. We expect our SugarCRM platform strategy to improve our ability to quickly and consistently provide important feature enhancements, system upgrades and state-of-the-art security across our entire platform as we continue to grow. We just completed the discovery phase with Sugar and we expect to complete the rollout by the end of 2019. Overall we believe our larger footprint along with our improved marketing IT will continue to heighten our brand awareness nationally to grow our business and enhance shareholder value. And with that I’m delighted to note earlier this week, after an extensive search, the Board of Directors appointed Jake Singleton as our new Chief Financial Officer. Jake began his career at The Joint as a corporate controller and has been a key member of our management team. Jake has provided thoughtful insights around strategic business initiatives and strengthened our Company professionally and financially. I congratulate Jake on his new promotion and look forward to his continued contributions. Now I will turn the call over to Jake to review the financial results.