Ting Li
Analyst · Thomas Chong with Jefferies
Okay. Thanks, David. I'm grateful for your support and your trust. I look forward to building on the strong foundations you have laid. Under David's leadership, we've established our globalization strategy, and our business has achieved remarkable growth on a worldwide scale. According to Data.AI, our flagship products are ranked among the top social apps by consumer spend globally. And, importantly, our business continues to generate robust cash flows. Together, these lay a strong foundation for our future, which empowers us to strike a balance between focusing on our core strategy in the near term while exploring long-term growth prospects. We uphold our corporate mission of enriching lives through technology. Moving forward, our strategic focus remains clear and consistent: First, we remain committed to executing on our global strategy. We will advance continuous product innovation, with a focus on optimizing user social interactions and content experience to enhance user satisfaction. We see significant growth potential in our global business, and we will leverage our strong product capabilities and user-centric approach to drive healthy expansion of our global user community. From day one, we have been dedicated to building an inclusive, diverse global community. Our platform transcends geographical boundaries, allowing users from different cultures to connect, interact, and form meaningful relationships. Today, what sets us apart is the truly global nature of our user community and the widespread cross-regional social connections across our platform. To fully leverage our platform's unique value, we're sharpening our ability to match our diverse global users with their preferred content and connections. Our R&D team constantly finetunes our recommendation algorithms to better understand our users and the content they engage with. Our goal is to create more precise and effective connections between people and the content they love. While enhancing our recommendation algorithms is crucial, it's just one part of our approach. We're also focused on innovative features that directly impact how users interact on our platform and enhance their experience. Take Bigo Live's Real Match feature, for example. Launched last year, it creates a space for users to meet new people. After several rounds of optimization, Real Match's DAU penetration rate has nearly doubled in the past 6 months, now exceeding 20%. This success has had a ripple effect, boosting Bigo Live's user registration, payment conversion, and overall ROI. Enhancements such as Real Match strengthen our competitive edge, and optimizing our user experience will remain a core goal moving forward. Second, we are laser-focused on balancing growth with operational efficiency to drive steady expansion in product and group profitability. Our global operations are a complex ecosystem encompassing user acquisition, bandwidth and payment infrastructure, KOL management, and monetization and marketing initiatives. In the long term, we aim to optimize every link in this chain to comprehensively strengthen the efficiencies and capabilities of our global operations. Third, we will keep cultivating long-run initiatives that will further diversify our revenue and create sustainable growth. Our years of effort in advertising are bearing fruit, with advertising playing an increasingly meaningful role in driving the BIGO segment's revenue recovery in 2024. However, we must acknowledge that the scale of our new monetization streams is currently still relatively small. We are taking a long-term view, and will continue to nurture and develop them and maximize their potential. Finally, we will continue to advance shareholder returns. In the second quarter, we repurchased an additional $71.4 million worth of our shares. We will continue to actively utilize share repurchase to reward our shareholders for their long-term support. Now, let's review our overall performance during the second quarter. In the second quarter, our group revenue was $565.1 million, a year-over-year increase of 3.3%. Group non-GAAP net profit came in at $74 million, up 10.2% quarter-over-quarter. We also continued to record positive operating cash flow at the group level, generating a healthy $71.1 million. Our core business segment BIGO recorded revenues of $507.2 million, a year-over-year increase of 7.7%, sustaining its top line recovery trend for the fourth consecutive quarter. Notably, BIGO's advertising revenues increased substantially year-over-year. BIGO's non-GAAP operating profit reached $69.4 million, up 10.1% sequentially. Next, let's take a closer look at our products, starting with Bigo Live. In the second quarter, Bigo Live's MAUs recovered by 1.6% quarter-over-quarter to 37.7 million. Our targeted strategy of reallocating advertising budgets and operational resources to regions with high monetization potential paid off, particularly in developed countries. In these countries, Bigo Live saw year-over-year growth of 9.4% in MAUs, 20.3% in paying users, and 11% in revenue. While global macro uncertainties persist, we will prioritize high-quality paying user growth and ROI to propel Bigo Live's top line recovery. In the second quarter, we launched a series of innovative marketing initiatives tailored to local customs and user preferences, which brought fresh, diverse content to the platform and injected new energy into our user community. A standout example was Bigo Live's partnership with the EWC from June to July. Bigo Live broadcast all Free Fire, MLBB, and PUBG Mobile events, offering users an immersive gaming experience and unique opportunities to interact directly with professional e-sports players. In June, Bigo Live also participated in the 13th VidCon, held in the United States. This event allowed us to showcase Bigo Live's vibrant creator ecosystem and cutting-edge live streaming features to top American content creators, laying the groundwork for Bigo Live to expand its reach and boost its performance in key markets. We further elevated Bigo Live's live streaming experience with a suite of upgrades including more dynamic emoji interactions and seamless cross-room engagement features. These enhancements drove sequential increases of 4.2% in the number of streamers, and 6.5% in numbers of users going live. Finally, let's look at our other products. As we previously discussed, our other products currently contribute modestly to revenue and profit. Our main objective for these products is to enhance monetization efficiency, maintain strict cost discipline and achieve profitability at product level. Meanwhile, our operational strategy remains focused on the core markets to these products, as we develop their fundamental features and their unique value propositions. In the second quarter, Likee remained profitable. Sequential DAU growth in Europe and advertising inventory optimization contributed to a 34.7% year-over-year increase in Likee's advertising revenue. This quarter, we introduced significant upgrades to Likee's video toolkit by adding advanced AI-powered filters and effects. These enhancements has enabled the creation of higher-quality videos, leading to more diverse content and driving a 1.3% sequential increase in average DAU time spent. Likee launched a series of creator-centric events and interactive features, helping content creators deepen their connections with their core fan base. This strategic approach is yielding positive results, with strengthened community ties and enhanced user retention. In June, Likee hosted its first fantasy music festival, Likee Fantasy Fest, where outstanding regional creators took the stage and interacted with fans. Held in Europe, the event provided local users with a live experience centered around their love of animation, film, music, and gaming. These initiatives underscore our commitment to evolving Likee into a deeply engaging platform. Finally, let's look at Hago. In the second quarter, Hago sustained its positive operating cash flow. We continued to enhance Hago with new features, including live bullet screen interactive games in voice rooms and tools to quickly summon Family members into live sessions. These upgrades delivered a positive impact on user engagement during this second quarter. Average time spent per user in Hago's social channels increased sequentially to 103 minutes, accompanied by steady improvements in the product's next-day retention rate. Hago also innovated on the monetization front, launching activity that featured customized visual gifts, along with collection and ranking features. The campaign was a major hit, engaging more than 60% of total paying users. Looking ahead, we will adhere to our globalization strategy as we innovate and iterate our products, enhance user experience, and strengthen our unique value proposition. Operational excellence will remain at the core of our approach as we deliver sustainable growth and create long-term value for our global community and our shareholders.